Top Free Alternatives to ActiveCampaign: A Closer Look at HubSpot Email Marketing

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You’re on the hunt for a marketing automation platform that’s as robust as ActiveCampaign, but without the price tag, right? Well, you’re in the right place. There’s no shortage of free alternatives out there that can give you a bang for your buck… or in this case, for no bucks at all!

Whether you’re a small business owner, a digital marketer, or just a thrifty individual looking to streamline your marketing efforts, there are options for you. We’re about to delve into some of the top free platforms that are similar to ActiveCampaign, offering you a wealth of features without draining your wallet. Let’s dive in and discover what these ActiveCampaign alternatives have to offer, shall we?


Following up on the search for a no-cost alternative to ActiveCampaign, it’s essential to consider Mailchimp. As a key player in the marketing automation industry, Mailchimp is a platform renowned for its comprehensive list of features – and guess what? It’s free to use for small businesses or individuals with fewer than 2,000 subscribers.

If you’re launching your business or you’re working on a shoestring budget, Mailchimp can be an ideal starting point. You’ll be able to access a versatile range of functions, from designing visually appealing emails to tracking click-through rates and managing your contacts.

One of the most compelling characteristics of Mailchimp is the platform’s user-friendly interface and design templates. Even if you’re in the early stages of learning about email marketing, you’ll quickly pick up the ropes.

In terms of automation, Mailchimp does a pretty good job. It’ll allow you to set up automated email series, deliver behavior-based campaigns, and segment your audience based on their preferences. With the detailed reporting and analytics, you can also gain insights into your campaigns’ performance and tweak them for improved outcomes.

However, bear in mind that while Mailchimp is free, some of the more advanced features are tucked away behind paid plans. You may encounter certain limitations with the free version, especially if you anticipate growing your subscribers list quickly or have specific automation requirements.

On the flip side, this can make Mailchimp a great ActiveCampaign alternative to start with and grow into if you’re comfortable with the platform and decide to invest more in the future. As you expand, the platform offers flexible plans, allowing you to have more subscribers and access advanced features as per your growing business needs.

Let’s move to the next free alternative to ActiveCampaign, which is Moosend.


Next on our list of wallet-friendly alternatives to ActiveCampaign is Sendinblue. It’s a comprehensive email marketing tool offering a free package that certainly deserves your attention.

Sendinblue provides a user-friendly environment with easy navigation and an efficient dashboard. With their no-cost plan, you can send up to 300 emails per day. What’s fantastic about this platform is that it does not limit your subscriber count — a significant deciding factor for many potential users.

As with any good marketing automation platform, Sendinblue goes beyond just email marketing. Therefore, it doesn’t confine you only to awaiting subscribers’ responses. Instead, you can build interactive campaigns and promote your brand innovatively through options like SMS marketing and transactional emails.

For ease of use, Sendinblue also offers a variety of templates that are customizable according to your unique needs. Furthermore, they have a solid tech support system available to free users, so you’re never really on your own.

Moving over to automation, let’s have a look at what their free plan offers. Automation-wise, you get workflow editing and lead scoring capabilities, which are pretty commendable for a free plan. These tools can streamline tasks for you and maximize your efficiency, making the most of your marketing efforts.

Subscriber CountUnlimitedUnlimited
Emails Per Day300Varies
Support SystemAvailableMore comprehensive

Ultimately, Sendinblue offers a feature-rich free service with functionality akin to ActiveCampaign. It’s an excellent choice for those seeking a robust yet budget-friendly marketing automation tool. Hence, it’s worth checking for businesses of all scales— right from individuals, small businesses, or even established corporations.


Another free solution to ActiveCampaign that’s worth your attention is MailerLite. Just like its name suggests, this tool keeps things relatively light and simple. Yet, don’t let its simplicity trick you. MailerLite packs a punch when it comes to features, matching up impressively against ActiveCampaign.

With the free version of MailerLite, you’re allowed to manage up to 1,000 subscribers. Notably, unlike Sendinblue’s daily cap, MailerLite permits users to send up to 12,000 emails per month. This is a boon for businesses planning larger, less frequent broadcasts.

The table below summarizes MailerLite’s free plan capacities:

Email sends12,000/month
Subscriber count1,000

Continuing the similarities with ActiveCampaign, MailerLite includes an easy-to-use drag and drop editor, making the process of creating engaging emails a snap. You’ll find customizable templates and seamless integration with popular platforms like WordPress, Shopify and Zapier.

But it’s not just about email. MailerLite offers a range of additional features in its free package. For example, automation, admittedly more basic than ActiveCampaign, but still functional for many businesses. It also includes landing page creation, an analytics suite, and A/B testing.

As for support, MailerLite does a commendable job. While phone support isn’t available, their email and live chat services are quite responsive, and there’s a rich library of guides and tutorials on their website.

So, if you’re searching for a free alternative to ActiveCampaign that offers a balance between simplicity and functionality, MailerLite deserves to be on your radar.


Are you ready to discover another remarkable free tool that competes well with ActiveCampaign? Let’s dive into Moosend. Geared with an arsenal of features that matches ActiveCampaign closely, Moosend is the underdog you need to keep an eye on.

It’s first worth mentioning the liberal policy that Moosend boasts when it comes to the availability of its features. You’ll undoubtedly be pleased to learn that this tool doesn’t scrimp on its free access. It allows you to manage an impressive 1,000 subscribers and send unlimited emails per month. Sliding into the groove with Moosend will feel just about as freeing as using ActiveCampaign.

This platform takes the convenience game up a notch with an intuitive drag and drop editor. Achieving those sensational email designs won’t be a far cry anymore. The customizable templates aren’t just pretty to look at; they’ve been crafted with a performance-centric mindset. They’re waiting to catapult your conversion rates sky-high.

But what about those renowned integrations you hold so dear in ActiveCampaign? Don’t fret! Moosend has got your back. You’ll enjoy seamless integration with all your favorite platforms. So you need not worry about adapting your current setup when adopting Moosend.

Like MailerLite, Moosend also offers advanced features apart from mere email capabilities. It’s on par with the best in business in terms of automation, landing page creation, analytics, and A/B testing. The ease and options of getting the most out of your campaigns with Moosend are hard to resist.

To top it off, stepping into Moosend won’t leave you wandering in the dark. There’s ample online support available, from email assistance to live chat services. You’ll even get to explore numerous helpful guides and tutorials. So while it’s time to rule out that conclusion paragraph, there’s still so much we could linger upon as we unearth more viable free alternatives to ActiveCampaign.

Embrace the comfort and functionality of Moosend. You might find it’s all you’ve been searching for. Remember that finding the perfect tool is a journey, and while exploring, you’re bound to stumble upon some surprising, robust options. Before finishing this piece about Moosend consider the possibility that your search might just be over.

Just remember, the journey continues. There’s always more to discover and share in the realm of free ActiveCampaign alternatives.

HubSpot Email Marketing

As you explore free options similar to ActiveCampaign, you’ll be excited to uncover HubSpot Email Marketing. One of HubSpot’s treasures, this is a tool stocked with a rich set of user-friendly features perfect for managing email marketing campaigns.

Your first reaction might just be surprised on finding out that you can manage a whopping 2,000 subscribers with this tool. Also, sending a maximum of 10,000 emails per month won’t cost you a single dollar. How’s that for impressing on versatility!

Moreover, HubSpot’s interface is all about enhancing your user experience. With an intuitive drag-and-drop editor at your disposal, getting your email templates just right becomes a breeze. Keep tabs on your creative side as you work with customizable templates to craft emails that resonate with your audience.

Integration with multiple platforms is a key feature for email marketing tools, and HubSpot doesn’t slack in this either. You can seamlessly integrate this tool with the HubSpot CRM and access data to smartly tailor your emails, making odds of them hitting the right chord with your recipients much higher.

One of HubSpot’s strong suits is the comprehensive analytics it offers. Gain valuable insights into your campaigns with real-time analytics and metrics. You can track email performance, measure the success rate, and even identify trends – all of which enable you to make informed decisions and tweak your email marketing strategy as needed.

Onto the automation features – and here too, HubSpot stands its ground. Set up workflows with ease, automate follow-up emails, segment subscribers, and drive your campaigns with precision using these capabilities.

Support and assistance when you need it makes for a wholesome customer experience, and HubSpot knows that well. Tap into their ever-ready support through live chat services, email assistance, and a robust knowledge base. The tool doesn’t just facilitate your marketing – it provides the support to ensure you’re never flying solo in your endeavors.

In a nutshell, HubSpot Email Marketing makes a compelling proposition as a free alternative to ActiveCampaign. Its offerings of functionality, convenience, and support are hard to pass up. As you endeavor to hit the right notes with your email marketing, it’s tools like this that come in handy.


So there you have it. If you’re on the hunt for a free alternative to ActiveCampaign, HubSpot Email Marketing could be the perfect solution. It’s not just about cost savings though. With its user-friendly features, the ability to manage a substantial number of subscribers, and a generous email sending limit, it’s a tool that packs a punch. The seamless integration with HubSpot CRM and comprehensive analytics make it even more appealing. The cherry on top? Excellent support services to help you navigate any roadblocks. With all these features at your disposal, your email marketing game is set to level up. So why not give HubSpot Email Marketing a try and see the difference it can make to your business?

Frequently Asked Questions

What is HubSpot Email Marketing?

HubSpot Email Marketing is a free tool with comprehensive features to manage your email marketing campaigns. It offers the ability to manage 2,000 subscribers and send up to 10,000 emails per month.

How does HubSpot Email Marketing compare to ActiveCampaign?

While each has its merits, HubSpot Email Marketing is a strong free alternative to ActiveCampaign. It offers equivalent functionality, convenience and comprehensive analytics features that ActiveCampaign is known for.

Does HubSpot Email Marketing offer design tools?

Yes, it offers an intuitive drag-and-drop editor and customizable templates. These features help to design emails that align with your brand and resonate with your audience.

What kind of support does HubSpot Email Marketing offer?

They provide multichannel support. They offer assistance through live chat services, email assistance, and a knowledge base, ensuring reliable support whenever needed.

Can HubSpot Email Marketing integrate with CRM?

Yes, it integrates seamlessly with HubSpot CRM. This allows for a unified view of your marketing efforts and better management of your customer relationships.

What are the automation features of HubSpot Email Marketing?

HubSpot Email Marketing offers automation features to streamline your marketing campaign processes, such as sending triggered emails based on user behavior, segmenting your audience, and more.

More To Explore

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Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

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