Ultimate Guide to Italics in Email Marketing: Mastering ActiveCampaign

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Diving into the world of ActiveCampaign? It’s a powerful tool, but like any software, it’s got its quirks. One of the most common questions we see is “how do I italicize text in ActiveCampaign?” It’s not as straightforward as you might think, but don’t worry – we’ve got you covered.

In this guide, we’ll walk you through the process step-by-step. You’ll learn how to add a bit of flair to your emails and make certain phrases stand out. So, whether you’re a seasoned ActiveCampaign user or just getting started, you’re in the right place.

What is ActiveCampaign?

Before we jump into the intricacies of italicizing text in emails, let’s address the elephant in the room – ActiveCampaign.

ActiveCampaign, in its simplest terms, is a customer experience automation platform that’s aimed to “make the most of your customer data.” It combines email marketing, marketing automation, sales automation and CRM in a neat little package. Here’s what makes it a go-to for many businesses:

  • Power-packed features: It’s not just email marketing. From customer segmentation to site tracking, you have a range of tools at your disposal.
  • Ease of use: ActiveCampaign makes it easy to create, customize and send high-performing emails. This helps in enhancing your overall email marketing campaigns.
  • Flexibility: Whether it’s a small-sized art workshop or a large-scale clothing business, ActiveCampaign suits the needs of various user levels.
  • Integration: Your data can be synced with over 300 app integrations, making it versatile and easy to use in various business settings.

It’s crucial to note that ActiveCampaign isn’t just an email delivery service. It’s more about managing customer experiences, tracking interaction, and scaling your business. The media you choose to communicate with your customers, like emails, is just a part of the bigger strategy.

To give you a better understanding, take the example of customer lifecycle marketing. ActiveCampaign doesn’t just send out a follow-up email after a purchase – it tracks customer activity and uses that to automate personalised and timely marketing messages.

The importance of italicizing text in email marketing

Ever wonder why italicizing text in email marketing is such a big deal? It’s not just about aesthetics or adding variety to your messages. It serves a significant purpose that can greatly impact your email engagement rates.

Firstly, italics draw your reader’s attention to important points or phrases. Think of it as a spotlight. Your eyes naturally gravitate towards text that stands out from the rest. It’s a non-invasive method of guiding your reader’s attention to key points.

Secondly, the use of italics helps to emphasize words or phrasing. In regular conversation, you can use tone or inflection to stress certain words. In written communication, especially in email marketing, you lack that vocal aspect. Here’s where italics come into play. It’s an effective way of imbuing your words with deeper meanings or significance.

It’s also worth noting that italics make for easier skimming. When time is limited, your readers may not read every word of your email. Instead, they’ll skim through it, their eyes catching bold, underlined, or italicized words. That way, even in a quick read, they can grasp an understanding of your message.

Lastly, it can help differentiate quotes or language variations. If you’re including customer testimonials or quoting someone, italics can help distinguish this content from the rest of your text.

It’s clear how incorporating italics into your emails can enhance the clarity of your message and boost engagement rates. However, italicizing impossible without knowing how. This is where ActiveCampaign’s feature set becomes relevant. Its user-friendly formatting capabilities allow you to seamlessly incorporate italics into your emails. Now, let’s explore how to effectively use this tool for italicizing text in your email marketing efforts within ActiveCampaign.

Step 1: Accessing the email editor in ActiveCampaign

Your quest to leverage italics in making your email marketing strategy more effective begins here. Let’s delve into the first step – accessing the email editor in ActiveCampaign.

Nothing makes this process more effortless than ActiveCampaign’s intuitive interface. Don’t worry as you’ll find it an easy task to navigate the platform. You’ll first need to log in to your account. If you’re not yet registered, it only takes a few minutes to set up. Upon reaching the dashboard, locate and click on the ‘Campaigns’ option on the left panel. This action prompts a drop-down menu, where you’ll see the ‘Create a Campaign’ option.

By clicking on it, you’re ushered into the email creation wizard. This wizard presents various options, allowing you to choose the suitable campaign type for your needs. In the ‘Design Email’ step, you’ll find the email editor. This is where you get the chance to let your creative juices flow. Without a doubt, it’s your canvas for crafting engaging email content.

What’s vital here is that the email editor is not just another functional tool. It’s a robust feature, brimming with capabilities that uplift the user experience – it gives you the power to emphasize points, call out key messages, simplify skimming, and more. With this, ActiveCampaign is effectively squashing the myth that email marketing is mundane and lacks personal touch.

Unlocking the potential of italics with ActiveCampaign is a breeze. Now it’s time to flex your creative muscles and craft an email campaign that stuns your audience. Because at the end of the day, it’s all about engaging your readers in innovative ways.– Step 2 is right around the corner.

Step 2: Formatting your text

Now that you’ve navigated the ActiveCampaign email editor, it’s time to get down to the business of actually formatting your text. ActiveCampaign offers rich text formatting options that not only present your content professionally, reduce the cognitive load for readers but also help strengthen your message.

To italicize text in ActiveCampaign, you’ll first need to select the desired text. So, simply click and drag over the text. Your selected text will be highlighted.

Once you’ve made your selection, look to the top of the email editor. You’ll find an array of different formatting tools there. To italicize, choose the “I” symbol which represents italics. Clicking this will transform your selected text into italics. It’s as simple as that!

That said, being selective in your use of italics can add more impact. You might want to use it to:

  • Highlight a key point,
  • Draw attention to a relevant quote,
  • Indicate book and film titles or
  • Make certain phrases standout.

Remember, while italics can be a powerful tool in your online marketing strategy, it’s crucial not to overuse them. If everything is emphasized, nothing stands out. Less is more when it comes to using special formatting in your emails.

It’s worth noting that ActiveCampaign’s email editor also allows you to emphasize selected text in ways other than italics. So, let yourself experiment with different styles of emphasis such as:

  • Bold,
  • Underlining,
  • Changing font colors, or
  • Increasing the font size.

Feel free to explore all your available formatting options to create engaging, eye-catching emails. Be creative and discover what works best for your audience.

So, you’ve unlocked the potential of italics in ActiveCampaign and now you know how to skillfully format your email content to amplify your message. But how can you be sure you’re getting the most out of your formatted text? Well, let’s now move on to reviewing and testing your emails before sending them out.

Step 3: Previewing and testing your italicized text

Moving forward, after you’ve effectively italicized and formatted your text, the third vital step in the process is previewing and testing your email. It’s paramount to review your email to ensure the overall layout, content, and formatting including italics are crafted just the way you’ve envisioned.

Rechecking is essential in making sure your email looks precisely as intended. This procedure helps to identify any potential errors or discrepancies that may have been overlooked in the earlier stage of email creation. Remember, first impressions count so make sure your email is perfect before hitting the send button.

In ActiveCampaign, testing your email is a piece of cake. Let’s have a quick tutorial on how to preview and test in ActiveCampaign:

  1. Navigate to the design tab in your campaign
  2. Click on ‘Preview’ in the top right corner
  3. Choose between desktop and mobile previews to ensure your email looks exceptional on all platforms

Next, send a ‘Test Email’ to yourself:

  1. Click ‘Test’ in the top right corner
  2. Type in your email address
  3. Hit ‘Send Test’

Through the test email, you’ll get a first-hand look at how your recipients will see your email. Appreciate the placement and emphasis on italicized text, assess the email layout and also check how well all elements align with your email marketing goals.

It’s crucial to use these tools to your advantage to perfect the final details and make sure your email is ready to impress your audience. After all, these emails represent your business.


You’ve now mastered the art of using italics in your email marketing with ActiveCampaign. The step-by-step guide has equipped you with the know-how to preview and test your emails, ensuring your formatting is just right and your content is ready to make an impact. Remember, first impressions count, and with the tools and techniques you’ve learned, you’re set to make a great one. So go ahead, apply these skills to your next email campaign. With your newfound knowledge, you’re ready to impress your audience and take your email marketing to the next level.

What is the article about?

The article provides a detailed guide on the third step of using italics in email marketing with ActiveCampaign. It emphasizes the importance of previewing and testing emails for proper layout, content, and formatting before sending.

Why is reviewing and testing important in email marketing?

First impressions are critical in email marketing. Therefore, reviewing and testing emails before dispatch is crucial to ensure that the layout, content, and formatting are as intended.

How can I preview and test emails in ActiveCampaign?

The article provides an easy-to-follow tutorial on how to preview and test your emails in ActiveCampaign. One of the steps includes sending a test email to yourself.

Why are these tools important for perfecting the final details of emails?

These tools help ensure that your email is ready to impress your audience. By testing and previewing, it helps eliminate any errors or unintended formatting like italics, thus perfecting the final details of your emails.

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