Uncovering ActiveCampaign Costs: A Comprehensive Guide for Large Groups

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So you’re considering ActiveCampaign for your group’s marketing automation needs. It’s a great choice! But, like any savvy business owner, you’re probably wondering what the cost is. We’re here to break down the pricing for you.

ActiveCampaign offers several plans, each tailored to different business sizes and needs. The cost can vary greatly depending on your group’s size and the features you require. But don’t worry, we’ll guide you through the details.

ActiveCampaign Plans for Groups

When you’re considering a marketing automation platform for your group, ActiveCampaign offers a variety of plans that cater to different requirements. You can choose from the Lite, Plus, Professional, and Enterprise plans. But, what exactly do these plans offer? Let’s delve deeper.

Starting with the Lite plan. This base plan provides unlimited sending, email marketing, send newsletters, chat & email support, and up to three users. It’s an excellent choice for smaller groups, start-ups, or organizations with a tighter budget. Still, keep in mind, it lacks more advanced automation functionalities.

Next on the list is the Plus plan. It goes a step further with additional features such as CRM with sales automation, contact & lead scoring, and deep data integrations. It also increases the user limit to 25. That’s why mid-sized groups or businesses in a scale-up phase often opt for the Plus plan.

Moving on to the Professional plan. It’s a complete package suited for larger groups or corporate businesses. It introduces features like predictive sending, predictive content, customer attribution & path to purchase, and allows up to 50 users. The high-powered features of the Professional plan enable you to take your marketing efforts to the next level.

Finally, we have the Enterprise plan. Aimed at large corporations or enterprise-level operations, it raises the bar with features like custom reporting, custom domain, custom mailserver domain, and aforementioned features with unlimited users. If you’re a large group with complex marketing needs, the Enterprise plan might be well worth the investment.

But how much do these plans cost? Check out the table below for details:

PlanCost per month
Litestarting at $9
Plusstarting at $49
Professionalstarting at $129
Enterprisestarting at $229

Remember, ActiveCampaign’s cost can be a great investment in your group’s marketing automation requirements. Make an informed decision by understanding your group’s needs and which plan offers the best value for you. Now, let’s dive deeper into the specifics of each plan.

Understanding the Pricing Structure

After taking a look at the different plans offered by ActiveCampaign, you might be wondering about the underlying structure of the pricing. It’s essential to realize that ActiveCampaign uses a tier-based pricing structure based on the number of contacts and the type of plan selected.

Every plan (Lite, Plus, Professional, and Enterprise) holds a different set of features which affects their pricing. The pricing gets affected as the subscriber count increases. So, for each plan, the cost gets adjusted according to the count of your subscribers.

Let’s put it all in perspective with a simple example. You opt for the ‘Lite’ plan, which might start at $9/month for 500 contacts. As your contacts list grows, say, to 1000, the price would increase.

Another critical factor to remember is the annual versus monthly payment. ActiveCampaign offers discounted prices if you choose to be billed annually instead of monthly. This could lead to significant savings in the long run.

Below is a simple breakdown of the pricing according to the type of plan and number of contacts. This should give you a clear idea of how much you might end up paying:

500 Contacts$9$49$129Custom Pricing
1000 Contacts$17$75$159Custom Pricing

This kind of structure allows flexibility yet may prove challenging for businesses to anticipate costs if your contact list is rapidly growing. Remember, careful consideration and clear understanding of your needs can help you determine the most cost-effective plan for your business.

Small Group Pricing

As your group grows, it’s crucial to plan for the future, keeping scalability in mind. As mentioned in the previous section, ActiveCampaign has a flexible price structure based on the size of your group or contact list. However, what if your group is small, say 500 or fewer? You might be wondering, “how much am I going to spend?”

When it comes to small group pricing with ActiveCampaign, it’s fairly straightforward. For a group of up to 500, the Lite Plan starts at $15 per month, billed annually. It’s cost-effective, offering features such as sending newsletters, marketing automation, chat and email support.

Here’s a breakdown:

PlanPrice per month (billed annually)Features
Lite$15Newsletters, Marketing automation, Chat & Email support

The Plus plan, on the other hand, begins at $70 per month for up to 500 contacts. This plan includes everything from the Lite package, along with sales automation, CRM with sales automation, and contact scoring.

PlanPrice per month (billed annually)Features
Plus$70Sales Automation, CRM with sales automation, Contact scoring

It’s evident that ActiveCampaign accommodates your group even if it’s small, scaling with you as you expand. Therefore, you’ll need to evaluate the needs of your business carefully. Are the extra features in the Plus plan necessary? Or would the Lite plan suffice? That’s your call.

What you should bear in mind, though, is to choose a plan that offers the best value for your group no matter its size. Remember that it’s not about getting the cheapest plan but the most cost-effective one. Identify your group’s needs, budget and growth projections, then make an informed decision. So, think about your current situation, put your future growth into perspective, and choose wisely.

Medium Group Pricing

Moving up the scale, medium-sized groups ranging from 500 to 1000 contacts don’t need to feel left out of ActiveCampaign’s customer-focused pricing structure. Pricing, features, and allowances scale up just like your needs do.

For Lite and Plus categories, you’re going to see an increase in pricing compared to small group rates. The good news, however, is that these rates are balanced with the rise in the number of contacts as well as additional features.

Here’s an illuminating look:

Plan Type500 – 1000 contacts

Lite plan allows your medium-sized group to access more comprehensive email marketing functions. Plus, you’ll have the capacity for up to 1000 contacts. Now, consider Plus plan. It’s slightly more expensive but comes packed with CRM, contact scoring, and deep data integrations that are unavailable with Lite Plan. It’s crucial to bear in mind the extra features, and how these can enrich your campaign.

ActiveCampaign also augments their Professional and Enterprise plans, for those medium-sized groups requiring more sophistication in their marketing efforts. The more contacts you have, the more functionality you’ll likely need – and ActiveCampaign delivers robust solutions for your more complex strategies.

Check out these pricing overviews:

Plan Type500 – 1000 contacts
EnterpriseQuote Based

Professional plan offers an integrated CRM, Machine Learning capabilities, predictive sending and content – a sizeable upgrade from the Plus plan. As for Enterprise solutions, pricing is quote-based, depending on your specific needs. With features like custom reporting, custom domain, dedicated account representative, and more, you’re getting premium service that squarely fits your operations.

Evidently, ActiveCampaign offers a vast range of services, from cost-effective solutions for smaller operations to comprehensive marketing suites for larger businesses. Your job is to undergo detailed needs-assessment, as that’s pivotal in choosing the right plan for your business’ specific needs.

Large Group Pricing

Let’s move onto the pricing structure for large groups. Large groups in the realm of ActiveCampaign usually refer to those with more than 1000 contacts.

Here’s the thing: as your group size increases, so too does the complexity of your marketing needs. Your individual interactions with each contact become even more valuable, and the software solutions you utilize must keep pace. This is where ActiveCampaign really shines.

Looking at the available plans, the Lite and Plus offerings could be a great starting point for large groups too. They come with a lot more allowances at every level accommodating your increased contacts and communication needs.

Refer to the below markdown table for a detailed plan-wise cost outline for large groups:

PlanStarting Price For Large Group

These plans have an increasing set of features as you move up the ladder. You’re not only paying for more contacts but also more sophisticated tools and functionalities. CRM, sales automation, in-depth reporting – these are just a few of the advanced features that come standard with Plus and higher plans.

Remember, while the standard offerings cover a wide range of marketing needs, there are always addons and customizations available. Depending on your requirements, you may find certain add-ons may be of value as you scale.

Although the mentioned prices are the starting ones, remember that ActiveCampaign’s pricing is quote-based for Enterprise level. You’ll need to get in touch with their team to get an accurate quote for your unique needs.

Keep in mind that you’ve got a lot to weigh up – not just price, but the value of the many features on offer, and how well they align with your large group’s needs. It’s not just about who’s cheapest, but who provides the best solution for your specific pain points. Remember to take your time, compare options and scrutinize every little detail to make the right choice.


So, you’ve seen how ActiveCampaign’s pricing structure works for large groups. You’ve realized that as your group grows, so does the complexity of your marketing needs. But don’t worry, ActiveCampaign’s got you covered with their Lite and Plus plans. They’ve got a detailed cost outline that’s easy to understand. And if you need more, they offer add-ons and customizations too. For those of you managing an enterprise, you’ll need to get a quote. Remember, it’s not just about the cost. It’s about the value of the features and how well they align with your group’s needs. So, take your time, weigh your options, and choose the plan that’s right for your group. With ActiveCampaign, you’re investing in a tool that can help you scale your marketing efforts effectively.

What is ActiveCampaign?

ActiveCampaign is a platform that provides email marketing, marketing automation, sales automation, and CRM software. This article mainly discusses its pricing structure, specifically for large groups with more than 1000 contacts.

What are some of the plans offered by ActiveCampaign?

ActiveCampaign offers several plans to cater to the diverse needs of its users. The focus in this article is on the Lite and Plus plans, which are seen as good starting points for large groups. However, the platform also has Professional and Enterprise plan which have more features.

Does the pricing for ActiveCampaign depend on the group size?

Yes, the larger the group size, the more complex the marketing needs usually are. ActiveCampaign’s plans reflect this reality by offering more features and allowances as the group size increases.

How much do the Lite and Plus plans cost?

The article provides a detailed cost outline for the Lite and Plus plans which may change over time. It is advisable to refer to the site for the most accurate, up-to-date information.

Are there any additional costs to consider?

While the Lite and Plus plans cover a wide range of marketing needs, ActiveCampaign also offers add-ons and customizations which may lead to additional costs.

How do I get a quote for the Enterprise Plan?

The pricing for the Enterprise plan is quote-based. To get an accurate quote, the article advises contacting ActiveCampaign directly.

What should I consider when choosing a plan?

The article emphasizes considering the value of the features each plan offers. Choose a plan that best aligns with the needs of your large group rather than merely looking at the cost.

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