Understanding ActiveCampaign Cost: A Detailed Look at the Enterprise Plan

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So, you’re considering ActiveCampaign for your business? That’s a smart move! ActiveCampaign is a powerful tool that can take your email marketing to the next level. But before you dive in, you’re probably wondering, “What’s this going to cost me?”

ActiveCampaign’s pricing isn’t one-size-fits-all. It varies based on the size of your contact list and the features you’ll need. But don’t worry! We’re here to break it down for you, so you can make an informed decision. Let’s take a closer look at what ActiveCampaign could cost you.

ActiveCampaign Pricing

To fully understand the cost of ActiveCampaign, it’s crucial to look at the variety of plans the tool offers. All of them are constructed with different business sizes and requirements in mind.

ActiveCampaign provides four main pricing tiers: Lite, Plus, Professional, and Enterprise. Each tier includes an impressive array of features tailored to meet differing needs. Pricing fluctuates based on your contact list size and the selected plan.

Let’s break it down. The Lite plan starts at $9 per month if billed annually. Ideal for small businesses and startups, it includes unlimited sending, email marketing, chat and email support, and up to 3 users.

Next is the Plus plan, starting at $49 per month. Perfect for growing businesses, it encompasses all Lite features, along with CRM with sales automation, contact and lead scoring, and up to 25 users.

For larger operations, the Professional plan begins at $129 per month. This includes everything in Plus, in addition to site messaging, attribution, and up to 50 users.

Lastly, the Enterprise plan, the most comprehensive package, starts at $229 per month, offering unlimited users, and a host of advanced services like custom reporting and in-depth onboarding on top of all previous tier features.

Here’s a simple breakdown:

PlansStart PriceUsers Limit
Lite$9/monthUp to 3
Plus$49/monthUp to 25
Professional$129/monthUp to 50

Remember, when deciding on a plan, consider your business’s specific needs and growth prospects. Factor in not only the cost but also the potential return on investment each plan offers. Choosing the right plan can significantly influence your business’ marketing success with ActiveCampaign.

What might seem steep at first glance could turn out to be an investment that pays off handsomely in increased efficiency and improved customer relationships. Consider how these robust features can streamline your marketing tasks and maximize your business potential.

Factors Affecting the Cost

When it boils down to determining the final cost for using ActiveCampaign, several factors come into play. Your business’s specific requirements largely dictate what you’ll end up paying. It’s key to equip yourself with insights into what these cost determinants are.

The first variable to consider is the subscription tier. ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. Each plan comes with a distinct set of features intended to meet the needs of different-sized businesses. From small start-ups operating on a shoestring budget to larger corporations with diverse marketing needs, ActiveCampaign has got you covered.

Another critical element impacting the cost of ActiveCampaign is your contact list size. The larger the size of your email list, the more you’ll need to shell out monthly. It’s a linear correlation – larger the list, higher the price.

Let’s delve into the role of add-on services. In addition to the standard features within each pricing tier, ActiveCampaign offers add-on services designed to enhance your email marketing strategies. These could range from specialized training to custom email set-ups.

Billing cycle is another aspect influencing your ActiveCampaign fees. You can either opt for a monthly billing or avail of an annual subscription. Remember, annual billing essentially brings down your regular costs as you avail of discounted rates for committing long term.

Let’s take a comparative look at the cost impacting factors in a table form.

Subscription tierVaries on the selected plan
Contact list sizeIncreases linearly with size
Add-on servicesDepend on the individual business needs
Billing cycleLess with annual billing. More with monthly billing

Remember, truly determining the cost of ActiveCampaign lies in understanding these factors deeply. Tailoring your plan based on this analysis can ensure you get the most value for your investment.

Pricing Plans

As you delve deeper into ActiveCampaign, you’ll find four distinctive pricing tiers: Lite, Plus, Professional, and Enterprise. Each of these plans caters to different business needs, sizes, and growth prospects.

Lite, the entry-level plan, is a great start for small businesses or solopreneurs taking their first steps into email marketing. It offers essential features like unlimited sending, email marketing, send newsletters, marketing automation, and chat and email support.

Upgrade to Plus if your business calls for a more comprehensive solution. With this plan, you get everything from the Lite package, in addition to features like CRM with sales automation, contact and lead scoring, deep data integrations, and custom user permissions.

If you’re running a medium-sized business, the Professional plan could be the right fit. This package is an advanced version that includes powerful features such as site messaging, attribution, predictive sending, and win probability.

Larger corporations might find more value in the Enterprise level. You’ll enjoy everything that Professional incorporates, along with custom reporting, unlimited users, and a dedicated account rep to assist your needs.

Keep in mind that the subscription tier is one of the significant factors that affect ActiveCampaign’s costs. Considering your business’s specific needs can ensure you select a plan that maximizes value for your investment.

As you review the pricing plans, you might also want to understand how billing cycles can influence your budgeting decisions. An annual billing plan, for example, can result in cost savings compared to a monthly plan where you pay more in the long run.

Now that you’re well-versed with ActiveCampaign’s pricing tiers, let’s explore what factors come into play in determining the cost of your plan.

Lite Plan

As you delve deeper into the pool of ActiveCampaign’s offerings, you’ll encounter their most basic, yet efficient tier: the Lite Plan. This plan is the first step towards harnessing the power of sophisticated email marketing tools.

Currently priced at $9 per month (when billed annually), the Lite Plan is affordable and provides all the essential features you need to kickstart your email marketing actions. Of course, just like all ActiveCampaign pricing tiers, the cost scales with the number of contacts.

Let’s break down this entry-level tier’s main features:

  • Unlimited Sending: No caps on the number of emails you can send per month.
  • Chat and Email Support: Multichannel support when you need it.
  • Marketing Automation: The core function of ActiveCampaign.
  • Up to 3 Users: Ideal for small teams or solo entrepreneurs.

In a succinct comparison table, these key elements look like this:

FeaturesLite Plan
Unlimited SendingYes
Chat and Email SupportYes
Marketing AutomationYes
Number of Users3

Depending of your contact list size, the Lite Plan may be the perfect option, balancing cost-effectiveness with comprehensive email marketing tools. However, it’s good to note, that it does expose some limitations. For instance, it lacks CRM with sales automation, lead scoring, and custom user permissions that are crucial as your business scales. But remember: these more advanced features are available in higher pricing tiers.

It’s crucial to align your business needs with the right ActiveCampaign pricing tier. Careful thought and understanding into all these factors can ensure you get the most from your investment.

In the next section, we will carry this discussion forward and talk about other ActiveCampaign pricing tiers: Plus, Professional, and Enterprise.

Plus Plan

Taking a step up from the Lite Plan, you’ll find ActiveCampaign’s Plus Plan. As your business grows and you’re dealing with a larger contact list, this plan may suit you better.

With the Plus Plan, additional features become available that can help you scale your email marketing efforts. Beyond the basic emailing and marketing automation features of the Lite Plan, the Plus Plan allows you to manage CRM with sales automation, gives you access to contact and lead scoring, deep data integrations, and even customer user permissions. This set of features can significantly boost your sales and marketing approach.

The cost of the Plus Plan starts at $49 per month for 500 contacts, scaling up with the size of your contact lists. It’s worth noting, the cost per contact decreases as your list grows, achieving more cost efficiency.

Here’s a brief look at the cost based on the number of contacts:

Number of ContactsPrice per Month

The Plus Plan’s advanced features and scaling pricing make it a potential choice for businesses ready to take their email marketing to the next level. That being said, it’s important to remember to assess the features carefully and consider whether they match your present needs as well as your future growth prospects.

ActiveCampaign’s Plus Plan is certainly more than just an advanced version of the Lite Plan. It provides tools that can be game changers in managing and nurturing your contacts, bolstering your sales, and personalizing your marketing automation to the finest details.

As you consider the ActiveCampaign Plus Plan, grasp your current business needs and envision how its features can help you meet your growth goals.

Professional Plan

Moving further up the pricing ladder, you’ll come across the Professional Plan. This pricing tier provides even more features than the Plus Plan – in fact, it’s practically a supercharged version! It’s ideal for small to medium-sized businesses looking to turbocharge their marketing automation.

For $129 per month, you can manage up to 500 contacts using the Professional Plan. The key additions in this plan include site messaging, attribution, predictive content, win probability, and in-depth onboarding consultation.

Key Features of the Professional Plan

Let’s delve deeper into these distinctive features:

  • In-depth Onboarding Consultation: ActiveCampaign understands the importance of getting off to a good start. You’ll be offered a one on one consultation to help with the initial setup, ensuring you’re making the most out of the Professional Plan.
  • Site Messaging: Integrate live chat support into your website and enjoy real-time interaction with your leads and customers. Direct communication can lead to higher engagement and conversion rates.
  • Predictive Content and Win Probability: These are some smart features! Through machine learning algorithms, ActiveCampaign predicts what content will resonate with your contacts and calculates the probability of winning a deal. These insights can optimize your strategy significantly.

Pricing Tiers

As with the Plus Plan, you’ll see price breaks as your total contacts increase. For example, let’s examine the cost for bigger lists:

ContactsPrice per Month

Balancing cost and features is always a delicate endeavor. Power comes at a price, and the Professional Plan offers a rich set of tools. Still, it’s worth considering whether those advanced features really match up to your needs and budget. Don’t just look at the price tag – weigh the capabilities, benefits, and potential ROI when making your decision for an ActiveCampaign plan.

Enterprise Plan

Shifting from the Professional Plan, let’s delve into the Enterprise Plan offered by ActiveCampaign. For thriving businesses with a large contact base or complex marketing needs, this plan might just be the perfect fit for you.

Priced at $229 per month, the Enterprise Plan isn’t shy of offering even more advanced marketing features than the Professional Plan. It covers everything from custom reporting, custom mail server, custom domain, to free design services. Not to mention, you also receive premium customer support through phone and a dedicated account representative to cater to your needs.

Tailored for large businesses with more comprehensive needs, the Enterprise Plan strikes an impressive balance between scalability and functionality. What stands out is its attention to providing a wholesome, premium customer experience. This includes, but isn’t limited to, a free social data enrichment along with an uptime SLA, ensuring your services are always up and running.

Let’s look at the monthly cost of the Enterprise Plan based on the number of contacts:

Number of ContactsPrice per Month

As your contact list grows, so does the cost. Therefore, it’s essential to weigh the benefits against the investment. Given its tailored services and advanced features, the Enterprise Plan is more than just a cost increase from the Professional Plan.

As always, carefully assess your needs, budget, and the complexity of features required. It’s all about finding the plan that matches your business growth and marketing goals. After all, it’s not just about the cost but maximizing the return on your investment. Next, we’ll look into the pricing and features of other available options to give you an even better understanding of ActiveCampaign’s offerings.


So you’ve seen how ActiveCampaign’s pricing tiers, particularly the Enterprise Plan, can cater to your business’s needs. At $229 per month, it’s a valuable investment for thriving businesses needing advanced marketing features. Remember, it’s not just about the cost, but also about what you’re getting in return. Custom reporting, a custom mail server and domain, free design services, and premium customer support are what you’re investing in. When choosing a plan, always consider your budget, needs, and the complexity of features required. ActiveCampaign’s Enterprise Plan could be the perfect fit for your growing business.

Frequently Asked Questions

What is the ActiveCampaign Enterprise Plan?

The Enterprise Plan by ActiveCampaign is an advanced marketing solution geared towards thriving businesses with a large contact base or complex marketing needs. It offers features such as custom reporting and domain, and a custom mail server.

How much does the Enterprise Plan cost?

Priced at $229 per month, the Enterprise Plan offers expansive, premium marketing features, free design services, and top-tier customer support to the subscribers.

What advanced features does the Enterprise Plan offer?

The Enterprise Plan provides advanced features such as custom reporting, custom mail server, free design services, and a custom domain.

What kind of customer support is provided with the Enterprise Plan?

The Enterprise Plan offers premium customer support which includes phone support and a dedicated account representative.

How should businesses choose a suitable ActiveCampaign plan?

Businesses should assess their needs, budget, and the complexity of required features carefully when choosing an ActiveCampaign plan, ensuring it aligns with their present and future marketing needs.

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