Understanding ActiveCampaign Pricing: A Comprehensive Guide to Costs and Features

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Ever wondered how much a full ActiveCampaign package might set you back? It’s a question that’s likely crossed your mind if you’re looking for a robust, all-in-one email marketing tool. ActiveCampaign’s pricing can be a bit complex, with various plans and add-ons to consider.

Whether you’re a small business owner or a digital marketer, understanding the cost of ActiveCampaign is crucial. It’s not just about the upfront price—it’s about evaluating the value it brings to your business. Let’s dive into the nitty-gritty of ActiveCampaign’s pricing structure.

ActiveCampaign Pricing Plans

Unraveling the pricing tiers of ActiveCampaign can appear daunting at first. But with clear guidance, you’ll find a plan tailored to your business needs. ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. Each plan comes with its set of features, making them ideal for different business sizes and requirements.

The Lite plan is the most basic and starts at just $9 per month, this is a good starting point for solo entrepreneurs or small teams who are taking their first steps in email marketing. It includes unlimited sending, email marketing, send newsletters, and chat & email support.

Next, the Plus plan starting at $49 per month, it’s perfect for growing businesses ready to expand their marketing efforts. It boasts everything in Lite, along with CRM with sales automation, custom user permissions, and much more.

ascending from there is the Professional plan, at a monthly starting cost of $129. It’s great for businesses needing advanced features and priority support. It further provides machine learning capability, in-depth onboarding consultation, and predictive sending.

Finally, the Enterprise plan starts at $229/month. It’s designed for larger teams and businesses with extensive needs and offers custom reporting, unlimited user seats, and phone support round the clock.

Here’s a brief rundown of ActiveCampaign’s pricing plans:

PlanStarting Price per monthBest For
Lite$9Small Teams
Plus$49Growing business
Professional$129Large scale setup

Note, prices increase as you add more contacts. Before choosing a plan, estimate your subscriber list’s size and factor that into your budget. You’d need a balance between cost and features, to ensure you’re not paying for tools you aren’t using. It’s all about getting the maximum value for your investment. Divulging into these plans, evaluate which one caters well to your business and aligns with your marketing goals. Fine-tune your spending, get the right plan, and convert those leads into customers. Remember, the right choice today puts you on the path for success tomorrow.

Lite Plan

Shifting our focus to the Lite Plan, it’s the entry-level offering from ActiveCampaign. With pricing starting from $15 per month, this option is tailored towards small businesses and solopreneurs who strive for a balance between affordability and functionality.

Here’s an overview of what the plan offers:

  • Send newsletters
  • Email marketing
  • Marketing automation
  • Chat and email support

The Lite Plan comes with unlimited sending, which can be an attractive feature if your email marketing strategy involves a high frequency of contact with your customers.

Furthermore, the Lite Plan provides access to the platform’s robust marketing automation features. This enables the automation of repetitive tasks, such as sending out welcome emails or following up with clients. In turn, this functionality can free up valuable time to focus more on impactful tasks – like fostering relationships with your customers.

Whilst it’s affordable, remember that the Lite Plan doesn’t include advanced features like CRM, sales automation, or SMS marketing. These are often needed as your business grows, so it may be worth considering the Plus Plan instead if you need these features.

Nevertheless, the Lite Plan remains a solid choice if you’re new to email marketing or if your budget is tight. It offers a critical range of features for getting started with email marketing campaigns and helps to familiarize you with basic automation processes.

The Lite Plan might not include all the bells and whistles of other plans, but it gives you a taste of what ActiveCampaign can offer. It’s a stepping stone, allowing you to unlock more sophisticated marketing strategies as your business growth dictates.

Remember that ActiveCampaign doesn’t believe in a one-size-fits-all strategy when it comes to pricing. As such, the costs associated with the Lite Plan vary based on the number of contacts you have.

In terms of numbers, below is a table that sheds some light on ActiveCampaign’s Lite Plan pricing based on the number of contacts:

Number of ContactsMonthly Price
Up to 500$15
501 – 1,000$25
1,001 – 2,500$49
2,501 – 5,000$89

Plus Plan

Stepping up from the Lite Plan, ActiveCampaign’s Plus Plan takes your business to the next level. With a range of high-end features, this plan is designed to cater for the needs of growing companies looking for an enhanced email marketing experience. Incorporating additional tools like CRM, sales automation, and SMS marketing, it expands upon the basic features provided in the Lite Plan.

When you opt for the Plus Plan, you are opting for an advanced automation strategy. With features like Contact and Lead Scoring, you’re enabled to assign arbitrary scores to your contacts based on their interactions. This can give you a clue who your warm leads are and to whom you should pay more attention.

The Plus Plan also entitles you to one-on-one training sessions. These are a great way to get personalized advice as you strive to maximize your use of this expansive platform. Along with the training, you also have access to custom user permissions. These allow for streamlined user management and protect sensitive information from unauthorized access.

You might be asking, “How much will this cost in comparison to the Lite Plan?” Prices for the Plus Plan start at $49 per month for up to 500 contacts. As the cost rises with more contacts added, here’s a rundown:

| No. of Contacts |

Monthly Cost ($)
|—————– |————|
| Up to 500 | 49 |
| 501-1,000 | 99 |
| 1,001-2,500 | 135 |
| 2,501-5,000 | 225 |

Despite the higher price tag, the value provided by the Plus Plan can far outweigh its cost, particularly for businesses that require more comprehensive marketing automation features and larger contact capacities. Adding these features to your arsenal can greatly impact your business’ growth and success. However, it’s important to carefully consider your business needs and budget before making a decision.

Professional Plan

Scaling your business demand tools that provide effective solutions tailored to your increasing needs. Here comes Professional Plan, an upgraded level in ActiveCampaign’s pricing structure. It’s a compelling choice if your business requires advanced integration of marketing tools and higher contact lists.

Offered at a starting cost of $129 per month, this plan caters to up to 500 contacts. The higher the number of contacts, the higher the cost of the plan. It’s designed to provide a central hub for your customer relationship management, email marketing, and automation needs.

The Professional Plan boasts features that extend beyond those available in the Plus Plan. Along with basics, you can expect customer attribution data from your CRM system, predictive sending and content (machine learning built-in), on-boarding consultation, and in-depth training on ActiveCampaign’s suite of features.

Notably, the Professional Plan provides unlimited access to marketing automation, email, and CRM tools, plus additional perks including:

  • Predictive sending: Your email marketing can now be optimized using machine learning to ensure your messages are sent at optimal times.
  • Advanced integrations: Sync with your other business tools for seamless operations.
  • Unlimited users: You’re allowed as many team members in the system as required for your business.
  • Path to Success: A dedicated one-on-one on-boarding program ensuring optimal use of all Professional Plan features.

However, it’s inescapably true that ActiveCampaign’s Professional Plan costs significantly more than both the Lite and Plus Plan. It’s crucial to weigh the cost-to-benefit ratio carefully before heading down this route.

Analyzing the cost breakdown of the Professional Plan:

ContactsMonthly Rate ($)Yearly Rate ($: Save 30% off)

Remember—getting the most out of ActiveCampaign isn’t just about choosing the right plan. It’s about implementing the plan efficiently and effectively to meet your business’s unique needs and goals.

Enterprise Plan

ActiveCampaign’s Enterprise Plan takes your marketing efforts up a notch. This ultimate tier of the ActiveCampaign pricing structure is an amplified version of the Professional Plan. It’s tailored for businesses that have grown significantly and need the extra muscle to maintain and further scale their customer outreach.

Bringing along the benefits of all prior packages, the Enterprise Plan incorporates a whole host of additional advanced features. It provides unlimited access to the whole suite of marketing automation, email, CRM tools, and more. Elevating things further, it introduces a custom domain, as well as a custom mail server domain. The Enterprise Plan also grants you In-depth onboarding, free design services, and a phone support package you can’t get anywhere else.

Other perks include unlimited users, social data enrichment, UTM tracking, and advanced integrations such as Salesforce CRM, Marketo, and HubSpot. With unlimited users, you can have as many members on your team as necessary to manage and utilize your account.

But with all these features, you might ask, “What’s the cost?” Here’s where things differ from the lower plans – the Enterprise Plan requires a significant investment. ActiveCampaign’s Enterprise Plan starts at $229 per month based on a 500 contact count and can go as high as $359 per month for larger contact lists:

Number of ContactsEnterprise Plan Cost per Month

As with every package, it’s crucial to weigh the cost-to-benefit ratio. Is your business ready to leverage this powerful tool to its fullest? The Enterprise Plan is, after all, designed to streamline your operations and help you better understand your customers so that you can maximize your ROI.

Remember, successfully choosing the right ActiveCampaign plan depends not just on understanding the features but also on your ability to effectively implement these tools in your business landscape. With the Enterprise plan, you’re not just buying software, you’re making a long-term investment in your company’s growth. Your decision should always cater to your business’s unique needs and goals.

Add-ons and Advanced Features

ActiveCampaign offers a variety of optional add-ons and advanced features that scale with your business needs. Understanding these options can help you fully utilize the platform and tailor it to your specific needs.

ActiveCampaign’s On-site Training is one notable add-on. It’s a personalized, in-depth program designed to maximize your use of the platform. Your team gets immediate, hands-on experience with an ActiveCampaign expert who will guide you through best practices, feature utilization, and strategies that align with your goals. Pricing for this service varies, so you’ll need to contact ActiveCampaign directly for a quote.

Another additional service worth noting is the “One-on-One Training” sessions. These are scheduled training sessions with an ActiveCampaign consultant. At $130 per hour, these sessions provide roadmap planning, goal tracking, and personalized advice to ensure you’re getting maximum value from the platform.

Next, we’ve got the Design Services. This is a suite of design help ranging from email templates to sign-up forms and everything in between. You’ll pay $65 for a basic service and up to $260 for more complex designs.

For more detailed performance analysis, ActiveCampaign also offers the Advanced Reporting option for $20 per month. This feature gives you detailed metrics and analysis, helping you make data-driven decisions about your email marketing strategy.

ServicePrice (USD)
On-site TrainingContact for quote
One-on-One Training$130/hour
Design Services$65 – $260
Advanced Reporting$20/month

In general, these add-ons and advanced features are ideal for businesses that require a tailored experience, whether that’s in-depth training, personalized design services, or advanced reporting capabilities.

Comparing the Plans

When looking at ActiveCampaign’s offerings, you’ll find four comprehensive plans: Lite, Plus, Professional, and Enterprise. Each plan has its unique features tailored to fit diverse business needs. Let’s delve into each to help you pick one that’s perfect for your requirements.

Lite – This is the entry level package. It’s perfect if you’re on a tight budget but don’t want to compromise on quality. You get basic features, such as email marketing, unlimited sending, and chat and email support among others.

Plus – Stepping up from Lite? The Plus plan offers the aforementioned features and more. You get CRM with sales automation, contact scoring, SMS marketing, and even custom user permissions. Great for growing businesses looking to make an impact.

Professional – If you’re serious about taking your business to the next level, Professional may be the fit you need. The addition of machine learning capabilities, predictive sending, and win probability makes it an attractive choice for established businesses.

Enterprise – The ultimate package, designed for large organizations with custom needs. You’ll get all previous benefits plus features like custom reporting, in-depth onboarding, account representative, and more.

Backing these main plans are tailored add-ons to create a personalized experience; you have options like On-site Training, One-on-One Training, Design Services, and Advanced Reporting. These solutions are ideal for those optimal results from ActiveCampaign.

It’s important to note that prices for these packages may vary depending on your needs, location and other factors. Getting your hands on the complete ActiveCampaign experience means mixing and matching these plans with modern add-ons. The right combination depends entirely on your business and what you aim to achieve. As you make your decision, remember that ActiveCampaign offers a free trial to test out their features before fully committing. Let the platform show you its capabilities and you’ll achieve outstanding results.

Choosing the Right Plan

Deciphering which plan suits your business can certainly feel overwhelming. Don’t fret! Reflect on your business needs, evaluate the functionalities offered in each plan, and you’re off to a solid start. The measure of a good plan isn’t merely its cost, but the value it provides to your business. it’s about aligning features with your specific requirements.

The Lite plan is a great place to start for smaller businesses or startups where budget might be a constraint. This plan offers essential email marketing features, such as sending newsletters, creating and managing email campaigns, and analyzing their performance.

The Plus plan, a step-up from Lite, includes everything from the Lite plan in addition to advanced features like CRM with sales automation, contact and lead scoring, custom user permissions and more. This is suitable for growing businesses that require more advanced tools and features.

The Professional plan provides more sophistication with features such as site messaging, attribution, win probability, and split automation. Best suited for larger businesses with a significant customer base.

Lastly, the Enterprise plan is tailored for large corporations with extensive needs. This plan offers advanced features like unlimited sending, predictive sending, and customer support with a phone.

You also have the power to customize your plan with add-ons, yet another way to tailor the experience to your unique business needs. Add-ons offer features such as on-site training, one-on-one training, design services, and advanced reporting.

To make this decision easier, use the Free Trial offered by ActiveCampaign. This trial lets you test out the features and capabilities of these plans. This can help you gauge the functionality and align it with your business goals before making a commitment.


So there you have it! ActiveCampaign’s robust plans are designed to cater to every business type. Whether you’re a startup on a budget or a large corporation with extensive needs, there’s a plan for you. With options to add on services like On-site Training and Advanced Reporting, you can tailor your plan to your business’s unique needs. Don’t forget, ActiveCampaign offers a free trial, giving you the chance to test drive their features. It’s all about finding the right fit for your business. So take a step back, evaluate your needs and goals, and choose the ActiveCampaign plan that’s right for you. With the right plan and add-ons, you’re on your way to optimizing your business operations. Remember, the best investment is one that brings value to your business.

What plans does ActiveCampaign offer?

ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. Each plan is tailored to different business needs and sizes, with unique features and benefits to match.

Are there any add-ons that I can include with my plan?

Yes, ActiveCampaign offers several add-ons including On-site Training, One-on-One Training, Design Services, and Advanced Reporting. These can enhance your plan and provide a personalized experience.

Is there a recommended plan for startups?

The Lite plan is recommended for startups or smaller businesses that have a limited budget but still want to benefit from ActiveCampaign’s comprehensive features.

Can I try ActiveCampaign before committing to a plan?

Yes, ActiveCampaign offers a free trial that allows you to test their features and decide which plan aligns best with your business needs.

Can I add more advanced tools to my existing plan?

Absolutely! If your business requires more advanced tools, shifting to the Plus plan or adding specific add-on services to your existing package can meet those requirements.

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