Understanding ActiveCampaign’s Annual Cost: A Focus on the Enterprise Plan

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You’re probably here because you’ve heard of ActiveCampaign and want to know how much it’s going to cost you annually. Well, you’re in the right place! This article will give you a clear picture of ActiveCampaign’s annual pricing, helping you make an informed decision.

ActiveCampaign is a powerful tool that can take your email marketing to the next level. But before you dive in, it’s crucial to understand the costs involved. We’ll break down the different plans and what they offer, so you can find the one that fits your budget and needs perfectly.

Remember, investing in the right tools can make all the difference in your marketing efforts. So, let’s get started and explore how much ActiveCampaign could set you back each year.

ActiveCampaign’s Pricing Plans

Diving a bit further into the nitty-gritty, ActiveCampaign’s annual pricing varies considerably depending on the plan you choose. There are four main pricing tiers, each offering a more extensive set of features than the previous.

Lite Plan

First on our list is the Lite Plan. This is the entry-level offering and the most cost-conscious at $9 per month, billed annually. With this, you’re limited to 500 contacts but get access to features such as:

  • Email marketing
  • Subscribe and contact forms
  • Chat and Email support

Plus Plan

Next up, the Plus Plan. It’s priced at $49 per month, billed annually and more than doubles your allowed contact count to 1,000. Along with everything in the Lite Plan, you’ll also get:

  • CRM with sales automation
  • Contact and lead scoring

Professional Plan

Stepping up a notch is the Professional Plan costing $129 per month, billed annually, this plan increases your contact limit to 2,500 and adds:

  • Site messaging
  • In-depth onboarding consultation

Enterprise Plan

For the high fliers, there’s the Enterprise Plan, starting at $229 per month, billed annually. Offering unlimited contacts and team support, the plan comes with:

  • Custom Reporting
  • Dedicated account rep

Here’s a quick recap in tabular form:


Remember, the right choice largely depends on your marketing demands and budget. Each plan provides a unique set of features. Make a pick that best suits your objectives and business operations.

Lite Plan

First on the list of ActiveCampaign’s offerings is the Lite Plan. It’s the most accessible entrance into this advanced marketing automation platform. Ideal for beginners or smaller scale operations, you’ll find an impressive array of features at a highly competitive price.

The Lite Plan begins at $9 per month per user when billed annually. This equates to an annual cost of $108 per user. You’ll be getting quite a bang for your buck with numerous key features included. Access to email marketing, unlimited sending, chat, and newsletter facilities, to name a few.

With this subscription, ActiveCampaign equips you with essential, yet powerful tools for building, nurturing, and analyzing your customer relationships. If you’re contemplating whether this is the right stepping stone for your marketing needs, consider the following breakdown.

Email MarketingYes
Marketing AutomationNo
CRM w/sales AutomationNo
Contact & Lead ScoringNo
SMS MarketingNo

Despite a few advanced features being missing, such as marketing automation and contact scoring, the Lite Plan serves as a robust starting point. It helps you lay a solid foundation for your email marketing endeavors.

Given the price point and the feature set, the Lite Plan proves that professional marketing tools need not always leave a significant dent in your wallet. Remember, it’s not about having all the features but how you make the most of what’s available.

The Lite Plan is about affordability without compromising on quality. Its client-oriented nature ensures your budget doesn’t restrict your marketing efforts. Moving forward, your growth may demand more advanced features. This anticipation brings us to the next level of ActiveCampaign’s pricing plans – the Plus Plan.

Let’s venture deeper into it as we continue our exploration of ActiveCampaign’s rich streets.

Plus Plan

As your business expands, you’ll likely need more advanced features that the Lite Plan doesn’t offer. That’s where the Plus Plan of ActiveCampaign comes into play. The Plus Plan is a significant upgrade over the Lite Plan and is explicitly built to support growing businesses.

There’s an impressive list of features associated with this plan. One of the most noteworthy is the addition of CRM with sales automation. This feature enhances your ability to manage customer relationships, automate tedious tasks and eventually boost your sales.

Other value-added features include contact and lead scoring, deep data integration, custom user permissions, and SMS marketing. It’s quite clear that the Plus Plan is aimed at businesses that require more comprehensive marketing solutions.

ActiveCampaign provides Plus Plan at a competitive rate. For 500 contacts, you’ll need to invest $499 annually. If you have up to 1,000 contacts, the price increases to $599 per year. As your contact base grows so does the cost.

The following markdown table summarizes the cost of the Plus Plan based on the number of contacts:

Number of ContactsAnnual Cost
Up to 500$499
Up to 1,000$599

Remember, the price will further increase as you hit the higher contact tiers. The Plus Plan might seem a bit pricey when compared to the Lite Plan but it’s important to consider the added features and benefits along this upgrade. This extra investment might pave the way to exponential business growth with more advanced tools and automation at your disposal.

Professional Plan

With an understanding of what ActiveCampaign’s Plus Plan brings to the table, it’s time to delve into the next tier: the Professional Plan. The Professional Plan is designed to offer all-round marketing solutions with more advanced features aimed at larger businesses.

Remember, the Plus Plan already comes packed with plentiful perks such as CRM with sales automation, contact and lead scoring, deep data integration, custom user permissions, and SMS marketing. Yet, the Professional Plan takes it a step further and introduces machine learning capabilities, predictive sending, win probability, as well as split automation – all this without sacrificing the benefits found in the Plus Plan.

Now, you might be wondering, how much does the Professional Plan cost? For up to 500 contacts, the cost starts at $129 per month when paid annually. That’s $1,548 per year. Yes, the price is a step up, but take into account the wealth of advanced automations and marketing intelligence that you’d be able to access.

Below is a breakdown of the cost associated with the Professional Plan.

ContactsMonthly CostAnnual Cost
Up to 500$129$1,548

Of course, as your contact list grows, so does the cost. However, the investment in this more advanced plan can drive substantial benefits for larger businesses, extending way beyond the initial cost.

Keep in mind, businesses don’t just pay for a product or service – they invest in solutions and results. So if you’re considering the Professional Plan, examine not just the raw pricing but the long-term value it could bring to your firm. From improving the client relationship to predicting customer behavior, the advanced features of the Professional Plan can shape your business strategies and outcomes for the better.

As the discussion progresses into the varying aspects of ActiveCampaign’s pricing tiers, you’ll get an even clearer picture of which plan best aligns with your business model and objectives.

Enterprise Plan

Moving up the ladder, we find the Enterprise Plan. If your business has outgrown all other plans and you need a highly tailored solution, this one’s for you. When we speak about the Enterprise Plan, we mean top-tier service at its finest. So let’s get straight into it.

Pricing starts at $229 per month and that’s when you choose to bill annually. You’ll get all the features from the Professional Plan, plus some extra punches. Yet, the price might seem steep to some, dont’ forget the exciting range of services you’re getting access to.

In addition to the previous benefits, the Enterprise Plan offers custom reporting, onboarding consultation, and dedicated account rep. They give you a complete analysis of your campaign results, provide expert guidance to kick-start your journey, and ensure a personal touch with a representative assigned especially for your firm. Remember, it’s not just about running campaigns. It’s also about understanding what goes behind them and hence, steering your marketing strategy for better performance.

Moreover, if you’re worrying about security, the Enterprise Plan has got it covered. It proffers free design services, SSL for your domain, and also uptime SLA. This means you’ll never have to worry about the aesthetics of your campaigns, the safety of your site, or the accuracy of your systems.

It’s important to note that this plan accommodates up to 500 contacts.

Up to 500$229

With your marketing campaigns in safe hands, the Enterprise Plan offers a comprehensive solution for an all-encompassing strategy.

While you might think that the Enterprise Plan is not for everyone, it’s worth exploring if your business requires more advanced services and an individualized approach. Keep scaling your business and ActiveCampaign will continue to cater to your growing needs, providing a well-rounded marketing strategy designed to help your organization thrive in any environment.


So you’ve seen what ActiveCampaign can offer with its Enterprise Plan. At $229 per month when billed annually, it’s tailored to suit businesses that need more than just the basics. With custom reporting, onboarding consultation, dedicated account representation, free design services, SSL for your domain, and uptime SLA, it’s a comprehensive package that justifies the cost. Remember, it’s not just about the price tag. It’s about the value and the individualized approach that ActiveCampaign brings to your marketing strategy. If your business has outgrown other plans, the Enterprise Plan could be the game-changer you’re looking for.

What does the Enterprise Plan of ActiveCampaign include?

The Enterprise Plan includes everything from the Professional Plan, as well as additions such as custom reporting, onboarding consultation, a dedicated account representative, free design services, SSL for your domain, and uptime SLA.

How much does the Enterprise Plan cost?

The Enterprise Plan is priced at $229 per month when billed annually. This price includes access for up to 500 contacts.

What is the benefit of the Enterprise Plan?

The Enterprise Plan offers a very personalized service that caters to the complex needs of evolving businesses. It provides them with advanced features and an individualized approach that can greatly enhance their comprehensive marketing strategy.

Who is the Enterprise Plan designed for?

The Enterprise Plan is designed for businesses that have outgrown other pricing plans. It offers a tailored solution that can accommodate and advance their marketing strategy.

Does the price justify the functionalities of the Enterprise Plan?

While the price of the Enterprise Plan may seem steep, the services, features, and individualized attention it offers significantly enhance a business’s marketing capabilities and can greatly improve their overall growth. Therefore, the price justifies the functionalities.

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