Understanding ActiveCampaign’s Monthly Cost Post-Trial: A Close Look at the Enterprise Plan

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So you’ve taken ActiveCampaign for a spin with their trial period, and now you’re wondering, “What’s this going to cost me each month?” It’s a common question and one that deserves a straight answer.

Understanding the cost of ActiveCampaign after the trial period ends can help you budget and plan for your business’s marketing needs. We’re here to break down the pricing for you, so there’ll be no surprises when your trial period ends.

Remember, investing in a tool like ActiveCampaign is about more than just the cost. It’s about the value it brings to your business. So let’s dive in and explore what ActiveCampaign might cost you each month after your trial period is over.

ActiveCampaign Pricing Plans

You’ve enjoyed the benefits of the ActiveCampaign free trial and now you’re ready to commit. The question lingers on your mind – “How much is it monthly for ActiveCampaign after trial period?” Well, understanding ActiveCampaign’s pricing plans has got you covered to budget and plan perfectly for your marketing needs.

ActiveCampaign offers four different plans to cater to a wide range of business needs – Lite, Plus, Professional, and Enterprise. Each plan varies in features, the number of users allowed, and of course, cost.

PlanStarting Monthly Cost

The Lite plan, which starts at a bare minimum of $15/month, is best suited for small businesses or startups with basic email marketing needs. This plan gives you access to essential features like email marketing, subscription forms, and chat & email support, among others.

When you’re ready to ramp up your marketing efforts, the Plus plan comes into play. Starting at $70/month, it adds CRM with sales automation, contact and lead scoring, and more. It’s an ideal pick for growing businesses aiming to streamline their marketing and customer service.

Moving on to the Professional plan, it’s designed for businesses with advanced marketing needs. For $159/month, not only do you get all the Plus plan features but also access to machine learning capabilities, predictive sending, and more.

Finally, at the pinnacle is the Enterprise plan, tailored for businesses with high-scale requirements. Starting at $279/month, it provides top-tier services like custom domain, in-depth onboarding, and unlimited users. This plan truly underlines the saying, “You get what you pay for”.

At the end of the day, whatever you dish out on an ActiveCampaign plan will all come down to – “What’s the value it brings to your business?” No matter the price, investing in ActiveCampaign means improving your business’s marketing efficiency – now that’s definitely a win! Don’t let the cost deter you. Instead, focus on the benefits and value this powerful tool can bring to your table. This step might just be the game-changer for your business’s marketing departments.

Lite Plan

Lite Plan, the most basic pricing package offered by ActiveCampaign, is your affordable pathway to getting a robust set of features for your business. With the Lite Plan, you unlock essential elements that streamline your marketing and customer relationships – and it’s all available at a reasonable price after the trial period.

Primarily, the Lite Plan is priced at $9 per month (billed yearly). This plan covers the essential needs of small businesses or start-ups who are looking to enhance their customer interaction without substantial expenses.

PlanMonthly Cost (Billed Yearly)

With the Lite Plan, you get unlimited sending, email marketing, and access to chat and email support. It’s great for businesses starting to harness the power of customer relationships.

  • Unlimited Sending: No need to worry about the number of emails you’re sending. Use this feature to maximize communication with your customers.
  • Email Marketing: Tailor your marketing strategy with targeted emails and gather valuable insights into customer behavior.
  • Chat & Email Support: Get answers to your queries and help with troubleshooting issues through ActiveCampaign’s support team.

Remember, while the Lite Plan is the least expensive option, its value comes packed with an ensemble of features perfect for your small business needs. Upgrading to more advanced plans can be done as your business grows and demands more specialized features. We’ll explore this in the sections to come. Meanwhile, weigh your business requirements against the advantages offered by the Lite Plan, then make the best-informed decision for your enterprise’s growth.

Plus Plan

Proceeding from the Lite Plan, the Plus Plan is a step up. It caters to businesses that need a little extra in their email marketing campaign. Priced at $49 per month (billed yearly), it provides some notable enhancements over the more basic Lite Plan.

One of the most significant upgrades in the Plus Plan is the inclusion of CRM with sales automation. With this feature, your team can streamline operations, free up their time, and focus more on establishing customer relationships.

Another standout feature in the Plus Plan is contact and lead scoring. This allows you to rank your customers, identify potential leads, and tailor your marketing efforts accordingly.

augmenting this, you have custom user permissions. This grants more flexibility in defining roles and responsibilities within your team

Let’s quickly breakdown what the Plus Plan offers:

FeaturePlus Plan
Monthly Price (billed yearly)$49
CRM with Sales AutomationYes
Contact & Lead ScoringYes
Custom User PermissionsYes
SMS MarketingYes

Additionally, the Plus Plan takes it a step further with SMS Marketing. This can help broaden your marketing reach and better engage with your customers.

Considering these additions, your business can significantly enhance its marketing efforts and customer interactions. You’re not merely getting more features with the Plus Plan, but you’re also attaining a greater level of control over your marketing strategy. As your business needs expand, knowing that ActiveCampaign’s Plus Plan offers these extra features is reassurance indeed.

Keep in mind, however, your requirements and your budget. If you’re a small business and the Lite Plan meets your needs, there might not be a need to upgrade just yet. Analyze your business requirements thoroughly before making any decision.

As you see, the Plus Plan addresses many concerns that might arise as your business grows. The Plus Plan may just be the solution you’ve looked for to supercharge your email marketing campaign.

Professional Plan

Taking your business to higher heights requires more than a Lite or Plus plan. Meet the Professional Plan. This plan is designed to help you build deeper connections with your customers, automate complex campaigns, and nurture business expansion.

At the cost of $129 per month, the Professional Plan empowers you with machine learning capabilities. Expect a learning experience that optimizes your messaging for each customer or lead, ensuring a personalized approach to your business marketing and communication strategies.

What does the Professional Plan entail? Let’s delve deeper.

You’ll be granted access to features such as:

  • Predictive Sending and Content (Machine Learning): These features give your marketing efforts a notable boost, predicting the best times to send emails to leads or customers and tailoring content to their unique interests and behaviors.
  • Win Probability: This incredibly valuable tool enables you to predict the likelihood of a deal closing based on your sales team’s historical data. You can prioritize your business deals accordingly, saving precious time and effort.
  • Split Automation: Test different versions of your automations to see what works best. This feature allows you to improve your campaigns over time and maximize engagement.

Moreover, you also get essential access to all the Plus Plan features.

Here’s a clear and crisp markdown table representation of what’s in it for you:

$129 per Month (Billed Yearly)Predictive Sending and Content, Win Probability, Split Automation, Plus Plan features

Considering the powerful tools and features on the Professional Plan, you’re investing in a solution that can drive your campaigns and audience engagement to greater success. Remember, choosing the right plan is all about matching your requirement to the plan’s potential. So, take time to understand what this plan offers thoroughly before making the move.

Next, let’s dive deeper into the final and most premium plan ActiveCampaign offers: the Enterprise Plan.

Enterprise Plan

After understanding the offerings of the Lite, Plus, and Professional Plans, it’s time to delve deeper and uncover what the Enterprise Plan brings to the table. This plan addresses the needs of larger organizations with advanced marketing processes. The Enterprise Plan is poised high on the pricing ladder, yet given the multitude of features and benefits it offers, many find it worth every penny.

The hefty price tag behind the Enterprise Plan grants you access to a suite of sophisticated features not available in other plans. Among these are custom domain, custom reporting, and dedicated account representative support. It also includes advanced features like predictive content, customer health scoring, and multiple accounts. With these capabilities, you’re empowered to connect with your customers on a deeper level and automate even the most complex campaigns, all while having dedicated support at your fingertips.

Not every business requires the Enterprise level capabilities, especially if you’re just starting out. But as your business grows, your ActiveCampaign needs may follow suit. Considering this, the Enterprise Plan is perfect for those who require more advanced functionality in their marketing automation efforts. If you’ve outgrown the Lite, Plus, and Professional Plans, or if you’re managing several accounts, the Enterprise Plan could be your logical next step.

It’s essential to note that, while the Enterprise Plan’s capabilities may be impressive, they come at a premium. The actual cost varies depending on the number of email contacts in your account. Let’s take a peek into the Enterprise Plan’s pricing model.

|Email Contacts | Monthly Cost | |— | — | | 0-500 | $229 | | 501-1,000 | $259 | | 1,001-2,500 | $319 | | 2,501-5,000 | $369 |

This table details the cost per month of the Enterprise Plan, based on the number of contacts in your email list.

Keep in mind that ActiveCampaign’s versatility makes it a valuable platform regardless of your business size or industry.


After your trial period with ActiveCampaign, you’re likely to find a plan that fits your business needs. The Enterprise Plan’s tailored features are ideal for larger organizations with advanced marketing needs. Its custom domain, reporting, and dedicated account support are just a few of the benefits. Plus, its predictive content and customer health scoring can give you an edge over your competitors. Remember, pricing depends on your email contact count, so consider this when choosing your plan. Regardless of your business size or industry, ActiveCampaign offers valuable tools to enhance your marketing automation efforts.

What is the Enterprise Plan offered by ActiveCampaign?

The Enterprise Plan from ActiveCampaign is geared towards larger organizations with advanced marketing procedures. It includes features such as custom domain, custom reporting, and dedicated account representative support, amongst other enhanced capabilities.

What are some advanced features of the Enterprise Plan?

The Enterprise Plan comes with a series of advanced features like predictive content, customer health scoring, and the provision of multiple accounts.

Is the Enterprise Plan suitable for all businesses?

While the Enterprise Plan offers a comprehensive suite for more sophisticated marketing practices, its robust features may not be necessary for every business.

How is the pricing for the Enterprise Plan determined?

Pricing for the Enterprise Plan is variable and relies on the number of email contacts maintained in the account.

Would ActiveCampaign be beneficial for businesses of all sizes?

Yes, regardless of the business size or industry, ActiveCampaign proves to be a valuable tool thanks to its varied offerings suitable for different levels of marketing automation requirements.

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