Understanding & Avoiding Passive Voice Misuse in ActiveCampaign

Share This Post

Ever wondered why your ActiveCampaign emails aren’t getting the traction you’d hoped for? It’s possible you’re misusing the passive voice. This common writing pitfall can make your content seem less engaging and direct, impacting your audience’s response.

You’ve probably heard the term ‘passive voice’ before, but what does it really mean? And more importantly, how does it affect your ActiveCampaign efforts? In simple terms, it’s when the object of an action becomes the subject of a sentence. This can often lead to confusion and a lack of clarity.

Understanding the misuse of passive voice in ActiveCampaign is crucial. It’s not just about grammar rules, it’s about crafting content that resonates with your audience. Let’s dive into the nitty-gritty of passive voice misuse and how to avoid it in your ActiveCampaign endeavors.

What is Passive Voice?

Now you’re probably wondering, what exactly is the passive voice? Well, let’s dive in and make sense of it. Grammarly defines passive voice as a type of sentence or clause in which the subject receives the action of the verb. This grammatical choice can seem more polite or diplomatic but often obscures who is responsible for an action.

In English, sentences often follow the structure of subject-verb-object, like ‘I (subject) wrote (verb) the email (object).’ In the passive voice, however, this order is flipped around. The object becomes the subject, and the sentence focuses more on the action than who or what is performing it. Thus, ‘the email was written by me’ is an example of passive voice.

Spotting Passive Voice

So, how do you identify passive voice in your writing? It’s actually simpler than you think.

  • Identify the verb in the sentence. If it’s a form of “to be” followed by a past participle (usually a verb ending in -ed), you may have found a passive voice construction.
  • Next, look at the subject of the sentence. Does it perform the action, or is it having the action done to it? If the latter, you’re using passive voice.
  • Another sign is that passive constructions often feature the preposition ‘by.’

Take for example the following sentences:

  1. The donation was made by John.
  2. The meeting was run by Jill.

In both examples, the subject of the sentence is not the actor (John, Jill), but rather, the action tested upon (the donation, the meeting). The actors are introduced later in the sentence after ‘by.’

While there’s a place for passive voice in English writing, your ActiveCampaign content should rely on it sparingly. Overuse can lead to dull or confusing content.

Now that you’ve got a basic understanding of passive voice, let’s examine its impact on your ActiveCampaign emails. We’ll consider some practical tips to write engaging and direct content. Remember, learning to navigate these grammar waters isn’t just about avoiding mistakes. It’s about crafting content that resonates with your audience.

Remember, the misuse of passive voice in ActiveCampaign isn’t just a grammar issue. It’s a clarity issue, and clarity is key to achieving a stronger connection with your audience.

How Does Passive Voice Misuse Impact ActiveCampaign?

Don’t underestimate passive voice misuse in your ActiveCampaign content. Your communication will suffer if you overuse it. But why is that so, you might ask?

The answer lies in how passive voice impacts readability and connection with your audience. If you go passive, your message gets wordy and indirect. Your content loses its punch. It gets hard for readers to grasp your point. Often they need to work backwards in a sentence to understand its meaning. Right there, you’re at risk of losing readers’ interest and engagement.

Doubting this impact? Well, let’s dig into some data. According to a study by WebFX, content written in active voice is 20% more likely to convert readers than one written in passive voice. So, is it worth the risk?

Active VoicePassive VoiceConversion Rate
YesNo20% higher

Let’s delve deeper. ActiveCampaign is about action. Put yourself in your readers’ shoes. Energetic, active language lightens up your message and makes it compelling. Makes it more actionable. On the contrary, passive voice slows readers down. It adds confusion rather than clarity. That is why clear, concise, and active language ensures you hit the mark with your ActiveCampaign communication.

Moreover, get this: Google isn’t partial towards passive voice either. Google’s algorithms prioritize clarity and simplicity – they favor active voice in SEO ranking. It’s yet another perk of avoiding passive voice in your ActiveCampaign content.

See the bigger picture now? Passive voice misuse has far-reaching impacts on your content’s readability, engagement, conversion rates, and search engine optimization. The stakes are high. Avoiding passive voice whenever possible is key. A direct, active tone is your winning ticket when creating engaging and successful ActiveCampaign content. Tailor your message in a way that resonates with your readers. Isn’t that what you are aiming for?

Common Examples of Passive Voice Misuse in ActiveCampaign

So, what does passive voice misuse look like in ActiveCampaign content? It’s typically hidden in the sentences that feel awkward, overly complex, or difficult to read. Here are a few common examples to watch out for:

  • “The email campaign was launched by our team.” Sounds professional, right? But this sentence robs your message of its power. A better bet would be: “Our team launched the email campaign.” This sentence is more direct, energetic, and most importantly easier to read.
  • “A follow-up email will be sent by the system.” Unlike the previous sentence, this one sounds impersonal and distant. Why not simply say: “The system will send a follow-up email.”
  • “The new feature has been added by the developers.” This sentence sounds informative. But, wouldn’t it be better if you said, “The developers added the new feature.” Again, the goal is precision and readability.

Spotting passive voice in your content is key to improving your communication. Google’s algorithms reward active voice usage, making your content more visible. Not only that, it also ensures enhanced readability and better conversion rates. Remember, a study claims active voice content has a 20% conversion rate advantage.

And don’t forget, you’re not writing for yourself, you’re writing for your audience. Keep things simple and clear. After all, isn’t that what good communication is all about?

The next section on “Techniques for Avoiding Passive Voice in ActiveCampaign” will dive deeper into some effective methods to help you make this important writing transition.

Why is Passive Voice Misuse a Problem in ActiveCampaign?

Misuse of passive voice in ActiveCampaign is a problem that can lead to several roadblocks. It’s not exactly a punishable offense, but some implications could delay your success.

Passive voice muddles your message, obscuring the real intention behind your words. Consider the following example:

Passive: “The product was bought by many customers.”
Active: “Many customers bought the product.”

Notice that the second sentence is clearer and directly communicates the action. It’s preferable to use active voice to facilitate easy understanding and instill trust in the reader.

Another challenge tied to passive voice misuse is Google’s algorithmic preferences. If you’re aiming for SEO gold, keep in mind that Google appreciates active voice use. Sticking with passive voice can affect your content’s visibility and, ultimately, your traffic and conversions.

One study highlighted the effect of active voice on conversion rates. Active voice content posted a 20% advantage on conversion rates. That’s potentially a fifth of your audiences you could be convincing, but may lose due to passive voice misuse!

Refer to the simple comparison:

Voice TypeConversion Rate

Now you might be realizing the importance of active voice in your ActiveCampaign content. The problem with passive voice misuse is more than just grammar-nitpicking. It’s about efficiency, clarity, and optimizing for results.

Overcoming this misuse could be your game-changer. So get ready to dive deep into the techniques for avoiding passive voice in ActiveCampaign. Let’s simplify your writing and amplify your message. Prepare for improved communication, better SEO ranking, and increased conversion rates.

How to Avoid Passive Voice Misuse in ActiveCampaign

Now that you’ve understood the impact of passive voice misuse in ActiveCampaign content, you’re probably wondering how to avoid it. Well, don’t fret! Here are proven techniques to help you overcome the hurdle.

First and foremost, understand the difference between active and passive voice. In active voice, the subject performs the action. In contrast, the subject receives the action in passive voice. Take a moment to distinguish the two: The campaign automated the emails. (Active) vs. The emails were automated by the campaign. (Passive). See the difference?

Next, use action verbs to lead your sentences. They’re pivotal in crafting active voice content, as they directly convey the action being done. Tap into ‘command’ words like implement, analyze, track, and so on! Not only do these spark engagement, they also enforce a clear-cut message.

Yet another strategy is to make use of online tools like Grammarly. This popular content editing tool has a feature specifically designed to detect passive voice in your texts. Its user-friendly interface can be a real game-changer in your quest to avoid passive voice.

Practice and commitment are also key in mastering active voice. Set aside time to restructure passive sentences into active ones. This won’t just enrich your ActiveCampaign scriptwriting proficiency, it could also boost your overall content quality.

Still, don’t be too hard on yourself. Understanding and applying grammatical rules takes practice. And remember, it’s not about completely eliminating passive voice, but rather, about using it effectively. Strategic usage of passive voice in certain contexts can lend balance and variety to your content.

Fine-Tuning Your ActiveCampaign scripting skills

So, now that we’ve covered ways to overcome passive voice misuse in ActiveCampaign, the next layer of complexity is fine-tuning these skills. This involves deeper understanding of the dynamics of active/passive voice in different contexts, as well as constantly striving to keep your content lively and engaging. Now, let’s delve into specific tips for honing these skills in the upcoming section.


You’ve now got the tools to confidently avoid passive voice misuse in your ActiveCampaign content. Remember, it’s all about understanding the difference between active and passive voice, using action verbs, and leveraging online tools like Grammarly. Practice makes perfect, so keep working on turning those passive sentences into active ones. But don’t forget, there are times when passive voice can be strategically used. As you continue to refine your ActiveCampaign scripting skills, keep these tips in mind. Your content will not only be grammatically sound, but also more engaging and effective.

Frequently Asked Questions

1. What techniques are provided in the article to avoid passive voice misuse?

The article suggests understanding the difference between active and passive voice, using action verbs, utilizing online tools like Grammarly, and practicing how to restructure passive sentences into active sentences.

2. Why is strategic usage of passive voice important?

Even though the overuse of passive voice can make content difficult to read, the article emphasizes that in certain contexts, appropriately using passive voice can enhance the message being delivered.

3. What does the next section of the article cover?

The next section of the article focuses on providing specific tips for improving ActiveCampaign scripting skills.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.