Understanding the Annual Costs of ActiveCampaign: A Comprehensive Breakdown

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So you’re considering ActiveCampaign for your email marketing needs, but you’re curious about the annual cost. It’s a valid concern, as budgeting is a crucial part of any business decision.

ActiveCampaign offers a range of pricing plans, each tailored to different needs. Whether you’re a small business just starting out or a large enterprise with advanced needs, there’s a plan for you.

In this article, we’ll break down the cost of ActiveCampaign per year, so you can make an informed decision. We’ll explore each pricing tier, what it includes, and who it’s best suited for. Stay tuned and let’s dive into the details.

ActiveCampaign Pricing Tiers

ActiveCampaign isn’t just another email marketing tool. It’s a robust platform with several pricing tiers, each designed to cater to different business sizes and needs. When planning your budget, you’ll find that understanding these tiers is crucial.

Lite Plan

Kicking things off, we have the Lite Plan. Suited for startups or small businesses, this plan is the most affordable. It covers basic email marketing features, including unlimited sending, subscription forms, and marketing automation. The cost? It starts at $9 per month when billed annually.

Plus Plan

Stepping up, we’ve got the Plus Plan. This plan extends beyond just email. It integrates CRM with sales automation – perfect for growing businesses ready to establish a sales process. It’s priced at a modest $49 per month on the annual billing cycle.

Professional Plan

Next, we arrive at the Professional Plan. If you’re a Medium-sized business needing advanced marketing automations, site messaging, attribution, and more, this plan’s for you. You’re looking at $129 per month, on an annual billing basis.

Enterprise Plan

Finally, the highest tier is the Enterprise Plan. Tailored to large enterprises needing it all, this plan offers custom high-volume pricing, a dedicated account representative, unlimited design reviews, and free social data. It’s priced at $229 per month when billed yearly.

PlanCost/month (Billed Annually)

Remember, your actual expense may vary based on the size of your contact list. As you grow, so will your needs. Now, let’s move on to an in-depth look at what each tier offers, starting with the Lite Plan.

Lite Plan

So, you’re intrigued by the affordability of ActiveCampaign’s Lite Plan. It’s an entry-level option with a solid range of basic features that can cater to your budding business needs.

The most remarkable feature is its affordability. The Lite Plan comes in at just $9/month when billed annually. You may be thinking, “Does this low price compromise on the essential tools?” Not necessarily. The Lite Plan includes basics like unlimited sending, email marketing, and chat & email support. Perfect for startups and small businesses, it caters to your need for simplicity and efficiency.

Notably, you have up to three users access allowed with the Lite Plan. It’s a considerate feature for small teams looking to start their email marketing journey in a shared, collaborative manner.

Of course, opting for this tier means you’ll miss out on more advanced features. These include CRM, sales automation, or integrations such as social media targeting.

Also, keep in mind, your price per month can increase after your contact list expands beyond a certain point.

Overall, if you’re eager to dip your toe into the realm of email marketing without significant investment, the Lite plan provides an ideal first step. You get a balance of simplicity, affordability, and functionality to align with your early business objectives.

As ActiveCampaign’s pricing structure is tier-based, comparing it with higher-tier plans lets you gauge how your evolving needs may translate into cost implications. Let’s now look at a more advanced option, the Plus Plan. But remember, each plan entails its own pricing structure and feature list and there’s no one-size-fits-all solution.

Key Features of the Lite Plan

Here are the standout features of the plan:

  • Price: $9/month (billed annually)
  • Unlimited sending
  • Email Marketing
  • Chat & email support
  • Up to 3 users

Take note, these features are determined by the size of your contact list. If you require more advanced features, then it might be worthwhile to consider the Plus Plan or higher.

Plus Plan

A step beyond the Lite Plan, ActiveCampaign has the Plus Plan. Recognized for its extensive features, you’ll find this tier suitable for growing businesses or established small enterprises.

With the Plus Plan, you’re granted access to a diverse collection of advanced tools. This includes CRM with sales automation, perfect for streamlining your customer relation processes. You can boost your marketing game with contact and lead scoring capabilities, allowing you to better pinpoint potential customer interactions and to prioritize efforts accordingly.

Especially useful for eCommerce retailers, the Plus Plan provides deep data integrations. This grants you access to in-depth metrics on customer behavior. Understanding these metrics can point towards invaluable insights, refining your eCommerce strategy.

As an upgrade from the Lite Plan, the Plus Plan not only extends the features but also increases the user access limit. It allows up to 25 users, providing enough workspace for a larger team.

The cost of your ActiveCampaign Plus Plan can vary with your contact list size, starting at $70/month for 500 contacts and goes up to $335/month for 10,000 contacts. Here’s a brief illustration for you:

Number of ContactsPlus Plan Monthly Pricing

Factor in these considerations when opting for the Plus Plan. Be cognizant of your business’s expanding needs and the costs associated.

Should you find yourself needing even more advanced features, fear not. ActiveCampaign has two more plans beyond Plus – the Professional and Enterprise.

Professional Plan

Upon climbing up the pricing ladder, ActiveCampaign’s Professional Plan unfolds. It’s recommended for businesses that not only seek to maintain customers but aim to offer a unique, personalized touch.

This plan keeps all the features from the Plus plan. As an addition, you’ll also get access to functionalities such as predictive sending, machine learning, win probability, split automations, and customer attribution and path to purchase. These tools deliver assistance at every turn, from predicting customer behavior to identifying the most effective sales techniques. It’s like having a data scientist on your team, crunching numbers and providing insights on how to get the most out of your campaigns.

When it comes to pricing, the Professional Plan breathes life into the adage, “You get what you pay for”. Before investing in this plan, it’s wise to consider that it carries a beefier price tag compared to the Plus Plan. It starts at $159/month for a modest list of 500 contacts and can hike up to $349/month for an expansive record of up to 10,000 contacts.

< Here is a markdown table for a clearer view of the pricing >

Number of ContactsMonthly Pricing

Remember, irrespectively of your business’s size and contact list, achieving quality results with email marketing requires not only an excellent automation platform but also a cogent strategy, quality content, and a clear understanding of your audience’s needs and desires.

So, with this professional Plan, does the value match with the cost? You need to consider this question before moving forward. But remember, if there’s a need for even more customization, analysis, or user capability, ActiveCampaign’s next tier, the Enterprise Plan, looms on the horizon.

Enterprise Plan

Stepping up from the Professional plan, ActiveCampaign’s Enterprise Plan is your ticket to an even more comprehensive, enhanced level of email marketing. As its name suggests, the Enterprise Plan is tailored for larger companies and organizations with advanced needs and strategies.

This plan encapsulates everything that the Professional Plan does and takes it further by introducing more complex tools and features. You’ll find the addition of custom reports and Deliverability Suite most beneficial to your email marketing. It also comes packed with dedicated account representation and free design services, offering you both dedicated support and resources to maximize your campaign’s impact.

As for costs, the Enterprise Plan prices start at $279/month for 500 contacts, climbing to a substantial $499/month for 10,000 contacts. These fees may seem steep, but remember it’s an investment towards amplified marketing capabilities, provided you have the budget for it. It’s crucial to weigh the benefits against the costs before settling on a plan of this magnitude.

Although the high costs may be something to conclude, ActiveCampaign ensures users of the Enterprise Plan that they’ll get value for their investment. The customization options, enhanced data tools, and superior support are attributes that can really elevate your email marketing to the next level.

In context of annual costs, consider that an investment in the Enterprise Plan could range from $3,348 to $5,988 per year. Below is a concise table to better visualize these numbers:

PlanMonthly CostAnnual Cost
500 contacts$279$3,348
10,000 contacts$499$5,988

While we’ve presented you the facts, the decision on whether the Enterprise Plan suits your business needs best is a choice you’ll have to make based on these details and your own analysis.


So, you’ve got the lowdown on ActiveCampaign’s annual cost. The Enterprise Plan, starting at $279/month for 500 contacts and going up to $499/month for 10,000 contacts, could be a game changer for your business. It’s not just about the price tag, but the value it brings. This plan offers advanced features like custom reports, Deliverability Suite, and dedicated account representation. It’s tailored for larger organizations with complex needs. But remember, it’s important to weigh the cost against the value it could bring to your email marketing strategy. With the right approach, ActiveCampaign’s Enterprise Plan could take your marketing efforts to new heights.

What is the Enterprise Plan offered by ActiveCampaign?

The Enterprise Plan offered by ActiveCampaign is a subscription level targeted at larger companies with advanced email marketing needs. This plan includes all features of the Professional Plan, additional functionalities like custom reports, a dedicated account representative, and free design services.

What are the unique features of the Enterprise Plan?

The unique features of the Enterprise Plan include custom report generation, a dedicated account representative for personalized support, the Deliverability Suite, and free design services to enhance your email marketing campaigns.

What is the Deliverability Suite in the Enterprise Plan?

The Deliverability Suite in the ActiveCampaign’s Enterprise Plan is a set of tools designed to optimize email deliverability and improve the success rate of your email marketing campaigns.

How much does the Enterprise Plan cost?

The Enterprise Plan starts at $279/month for 500 contacts, scaling up to $499/month for 10,000 contacts.

Who should consider investing in the Enterprise Plan?

The Enterprise Plan is recommended for larger companies and organizations with advanced email marketing strategies. It’s a valuable investment for those entities needing enhanced data tools, customization capabilities, and superior customer support.

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