Understanding the Cost: ActiveCampaign’s Yearly Enterprise Plan

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You’re probably here because you’re considering ActiveCampaign as your go-to marketing automation tool. But before diving in, it’s crucial to understand its pricing structure. After all, you don’t want any unexpected costs creeping up on you.

ActiveCampaign offers several plans, each with varying features and prices. While they provide monthly subscriptions, opting for a yearly subscription can save you a significant amount. But how much exactly? That’s what we’ll explore in this article.

This post will break down ActiveCampaign’s yearly costs, so you can make an informed decision. Whether you’re a small business owner or part of a larger corporation, you’ll find the information you need right here. So, let’s get started and dive into the world of ActiveCampaign pricing.

ActiveCampaign Pricing Plans

Before you take a deep dive into the world of ActiveCampaign, let’s peek into their pricing structure. ActiveCampaign boasts flexibility and diversity in its offerings, as it serves both small businesses and larger corporations. You’ll encounter four unique plans – Lite, Plus, Professional, and Enterprise.

Each of these plans has its own suite of features, catering to varying business needs and sizes. However, the key factor that unifies these plans is that you’ll experience significant savings if you opt for a yearly subscription.

Here’s a quick look at what each plan costs per year:

PlanPrice (per year)

The Lite plan, being the cheapest, is ideal for small businesses or start-ups. This plan enables you to send unlimited emails, build chat and email marketing campaigns, and access marketing automation.

Next, the Plus plan paves the way for deeper marketing automation and customer relationship management. With this plan, you are unlocking features like contact and lead scoring, deep data integrations, custom user permissions, and CRM with sales automation.

Moving up the ladder, the Professional plan is your gateway to machine learning capabilities. It’s perfect for businesses ready to dive deep into customer experience optimization with predictive sending and win probability.

Lastly, the Enterprise plan comes packed with all the features of the previous plans plus additional high-end features. This plan welcomes you to a world of custom reporting, dedicated account representative, in-depth onboarding, and unlimited design testing.

While these prices might seem high at first glance, keep in mind the automation capabilities you’re getting. We’re talking creating and customizing unique customer journeys, automating email campaigns, and optimizing customer experiences. So, weigh your needs carefully against your budget before diving in.

Monthly vs Yearly Subscription

Now that you’re acquainted with ActiveCampaign’s pricing structures, let’s delve into the crucial comparison of monthly vs yearly subscriptions. We’ve done the math so you don’t have to.

When deciding between monthly and yearly subscriptions, it becomes a game of numbers and long-term planning. It’s about understanding your marketing needs and financial capacities. Let’s explore both options.

A monthly subscription, while seeming cost-effective in the short-term, can rack up significant expenses in the long run. You pay for full flexibility and the ability to opt-out anytime. But weigh this against the annual sums and you may rethink your decision.

| Subscription Type | Lite | Plus | Professional | Enterprise |
|-------------------|-----|----- |------------- |----------- |
| Monthly           | $29 | $79  | $129         | $229       |
| Yearly            | $228| $708 | $1332        | $2388      |

With an annual subscription, you can save up to 30% compared to the monthly rate. If you’re sure that ActiveCampaign is the tool for you, this is undeniably the most cost-efficient option. Overall, it’s a substantial saving and a brilliant investment for your marketing automation needs.

| Subscription Type | Lite | Plus | Professional | Enterprise |
|-------------------|-----|----- |------------- |----------- |
| Monthly           | $348| $948 | $1548        | $2748      |
| Savings with Yearly | $120| $240 | $216         | $360       |

Your choice between a monthly vs yearly subscription hinges on your comfort level with the platform, your financial standing, and your long-term plans. Either way, understanding the potential savings will help you make an informed decision. Keep in mind, the platform’s value is not just about cost, but the benefits and improvements it can bring to your marketing strategies.

While costs are an essential factor, don’t overlook the impact of the features and flexibility that ActiveCampaign offers. Remember, it’s not just an expense but an investment towards achieving your marketing goals.

Benefits of a Yearly Subscription

Opting for an annual subscription of ActiveCampaign makes solid business sense for multiple reasons. Before deciding on the best subscription mode, you need to align your specific marketing needs, budget constraints, and longer-term plans.

Financial Savings

The biggest plus of a yearly subscription is the economic benefit. When you pay for an ActiveCampaign yearly subscription versus a monthly one, you’re looking at significant savings. For example, the cost for the Lite plan on a monthly basis is $29 per month, while the annual alternative comes to $15 per month—billed at $179 per year.

So what does this look like over 12 months? Let’s table that:

SubscriptionCost per monthTotal annual cost
Monthly Lite$29$348
Annual Lite$15$179

You see, you’re saving nearly half the cost, which brings substantial savings to your business.

Commitment Brings Focus

An annual subscription also promotes a more focused approach to your marketing efforts. You’re committed to the platform for a year, so it pushes you to make every feature of ActiveCampaign work to your advantage. It’s a move that prompts you to become an expert in the tool, maximizing the return of your investment.

Strategic Planning

Then, there’s the advantage of strategic planning. With a yearly subscription, your marketing tool is set for the foreseeable future. Your team isn’t burdened with the task of regular renewals or the risk of abrupt discontinuation, granting you more time and resources dedicated to what really matters – executing an effective marketing campaign.

It’s vital to understand that the value of ActiveCampaign extends beyond just the cost. The powerful marketing automation, customizable campaigns, integrated CRM, and customerexperience automation are just some of the additional benefits you can tap into. So as you consider your budget, requirements, and plans, remember to factor in these added perks.

Standard Plan Yearly Cost

Let’s shift focus to another one of ActiveCampaign’s popular offerings: the Standard Plan. It’s a natural upgrade from the Lite plan and is more suited to businesses that have outgrown the basic features.

When billed annually, the Standard Plan costs $99 per month, making the total annual cost $1,188. However, with a monthly billing cycle, the price jumps to $149 per month. That’s a substantial difference and worthy of consideration for those on the brink of switching plans.

This plan ups the ante with added features not found in the Lite subscription. You’ll have access to CRM with sales automation, contact and lead scoring, and SMS marketing. You’ll also receive in-depth onboarding, as well as chat and email support.

Below is a break-down of the overall costs:

Billing PeriodCost per MonthTotal Cost per Year

Choosing the yearly subscription for the Standard Plan saves you around $600 annually. That’s about 33% in savings!

With the Standard Plan, you’re not only saving money but also gaining access to a wider range of tools and support. You’re investing in an all-around superb service that can streamline your business processes and boost overall performance.

Remember that weighing the cost against the value derived is essential in every financial decision. So, consider the added functionalities, savings, and overall business growth that ActiveCampaign’s Standard Plan could bring to your organization. Delve deeper into what this plan has to offer and consider how it might fit into your company’s growth plans.

Plus Plan Yearly Cost

Moving up the ladder, you’re likely curious about the yearly price of ActiveCampaign’s Plus Plan. This advanced plan offers even more complex tools and features, tailor-made for businesses who want to take their automation and contact management to the next level.

When opting for the yearly plan, ActiveCampaign’s Plus Plan is $2,388 annually. At first glance, this number might form a frown on your forehead. But if you put that into perspective, by comparing it with a monthly investment, you’ll quickly see the cost-effectiveness of opting for this yearly subscription.

Consider this: the monthly cost for the Plus Plan is $199, which amounts to $2,388 annually. However, if you choose the monthly plan, the cost totals to a whopping $3,588 per year. Here is the detailed comparison.

Plus Plan – MonthlyPlus Plan – Yearly
Cost per Year$3,588$2,388

Your eyes aren’t deceiving you! By choosing the annual Plus Plan subscription, you save more than $1,200 each year. That’s no small change. It’s a significant amount that can be reincorporated into other areas of your business.

Perhaps as exciting if not more so, is the sheer volume of additional tools and support that come part and parcel with the Plus Plan. This includes everything from CRM with sales automation to SMS marketing, all designed to propel your business forward.

Characterized by its exceptional value, the Plus Plan’s transformative potential for business growth is matched only by its affordability when opting for the yearly subscription. Besides cost savings, the value of the Plus Plan also lies in access to unlimited user seats, custom domain, and custom branding.

Just like with the Standard Plan, we urge you to consider the overall value, the potential of this plan to drive your business growth, and most importantly, the substantial cost savings of the yearly subscription.

Professional Plan Yearly Cost

Let’s move onto ActiveCampaign’s Professional Plan. Now you’re looking at real growth, and the proverbial question of how much an ActiveCampaign yearly subscription costs pushes further into your mind. So let’s get right to the point. The annual Professional Plan price is $4,788.

Take a moment to compare this cost with the monthly plan’s amounting to $5,988. There’s no debate over the facts. By opting for the annual Professional Plan, you’re going to save $1,200. That’s not an insignificant amount of change!

But what do you gain from this plan? This is about upgrading your eCommerce and online platform, not just saving money. The Professional Plan brings you benefits you’ll count in more ways than just dollars and cents.

Here are the key features that come with the Professional Plan:

  • Machine learning
  • Win probability
  • Predictive sending

Let’s not sideline the importance of these elements. Machine learning and predictive sending can redefine your marketing strategy. These aspects will help you target the right people at the right time with the right message.

And don’t forget the added value of win probability. When you’re pulling out all the stops, assessing your marketing effort’s probable success rate allows you to focus on what works. Imagine being able to gauge the potential success of your campaigns and adjust them based on hard data, not just intuition.

There’s no questioning the perks of the Professional Plan. It’s a step up in sophistication and precision. If you’re focused on growing your business, these additional tools can prove pivotal. They’ll reinforce your strategic decisions by offering insights based on data, not speculation.

So when considering the Professional Plan, remember that we’re not just pointing you towards a cost-effective package. We’re directing you towards an investment in your business’s potential to expand and thrive.

PlansYearly CostMonthly EquivalentSavings
Professional – Annual$4,788$3,588$1,200

Consider these facts when you look at these prices. The Professional Plan is not merely an expense. It’s a calculated move into a future filled with success and expansion.

Enterprise Plan Yearly Cost

Moving onto the pinnacle of ActiveCampaign plans, the Enterprise Plan brings power and versatility to your business strategy. Just like the Professional Plan, significant cost benefits come with choosing the yearly subscription. How much will it cost you? Let’s unravel the numbers.

ActiveCampaign’s Enterprise Plan, when billed monthly, costs $399 per month. That’s a total of $4,788 annually. However, when opting for yearly billing, the price decreases to $229 per month, bringing the total annual cost to $2,748.

Monthly Plan ($)Yearly Plan ($)
Total Cost for 1 Year4,7882,748

This substantial difference in cost isn’t just about numbers. It’s about stretching your marketing dollar to its full potential. So, when you’re considering your budget, remember this stark contrast: going yearly could save you more than $2,000.

But cost isn’t the only enticement here. The Enterprise Plan caters to larger businesses with robust functionality. It’s equipped with advanced features such as custom Mailserver domain and free design services. Not to mention, it gives you the privilege of availing priority support from the ActiveCampaign team.

Remember, this isn’t about splurging—it’s an investment. Choosing the Enterprise Plan manifests your commitment to substantial growth. You’d be investing in strategies, sophisticated tools, and dedicated support that could propel your business to the next level.

Now that you’ve weighed the numbers, understood the benefits, and analyzed the investment, it’s time to make a decision. Are you ready to take your business to the sky with ActiveCampaign’s Enterprise Plan?

Factors to Consider

When evaluating the Enterprise Plan cost, you’ll want to weigh it against the many perks it provides. Yet, we realize it isn’t a one-size-fits-all answer. Therefore, there are several factors to consider before diving headfirst into the yearly subscription.

Business Requirements: Every business has unique needs. Gauge if the added features of the Enterprise Plan line up with your business objectives. Is the custom Mailserver domain or free design services valuable for your operation? Do your homework and match the plan’s offerings with your business requirements.

Financial Viability: Yes, the Enterprise Plan is expensive. But remember, the yearly subscription saves you an impressive $2,040 annually, when compared to its monthly counterpart. Divide $2,748 by 12 and you’re essentially pay $229 per month, a significant discount from the $399 monthly fee. Sounds appealing, doesn’t it? Yet, you need to ensure the upfront investment doesn’t strain your finances.

Return on Investment (ROI): This is arguably the most critical aspect. Will the plan’s features spur business growth and justify the investment? Weigh the potential ROI before making a decision — after all, we’re talking business here.

Just remember to take your time, research, and weigh these factors thoroughly. While the yearly Enterprise Plan with ActiveCampaign presents undeniable benefits, the decision lies in how well it meshes with your unique business landscape. Ultimately, it’s about finding a balance between function and finance — never an easy task, but always a rewarding one when done right.


You’ve seen the advantages of ActiveCampaign’s yearly Enterprise Plan. Remember, it’s not just about the significant cost savings – you’re also unlocking premium features like a custom Mailserver domain and free design services. But don’t rush. It’s essential to evaluate whether these additional tools align with your business goals. Assess the financial viability of the plan for your business and consider the potential return on investment. It’s all about finding that sweet spot between function and finance. So take your time, do your research, and make an informed decision that best suits your business needs. ActiveCampaign’s yearly Enterprise Plan could be the game-changer you’re looking for.

What is the cost difference between the yearly and monthly subscription of the Enterprise Plan on ActiveCampaign?

The yearly subscription of the Enterprise Plan with ActiveCampaign costs $2,748. In comparison, the monthly plan is significantly more expensive at $4,788 annually. This makes the annual plan a more cost-effective choice.

What additional features does the Enterprise Plan offer?

The Enterprise Plan on ActiveCampaign comes with several added features such as a custom Mailserver domain and free design services. These tools are designed to provide your business with a competitive edge.

What are some factors to consider before choosing the Enterprise Plan?

Before opting for the Enterprise Plan, you should evaluate if the added features align with your business objectives. It’s also crucial to assess the financial viability of the plan in terms of your budget. Lastly, consider the potential return on investment (ROI) the Enterprise Plan might offer.

What approach does the article suggest for choosing a plan?

The article suggests taking your time to research and weigh various factors to find a balance between functionality and finance. This ensures you make the best choice for your business based on both your needs and your budget.

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