Understanding the Cost of Upgrading Your ActiveCampaign Plan: A Comprehensive Guide

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So you’re thinking about upgrading your ActiveCampaign account? That’s a great move! It’s clear you’re serious about taking your business to the next level. But, you’re probably wondering, “how much is it going to cost me?”

Well, you’re in the right place. We’re about to break down the costs of upgrading ActiveCampaign for you. You’ll understand what you’re paying for, the benefits, and if it’s worth the investment. After all, it’s all about getting the best value for your money.

Remember, upgrading isn’t just about spending more. It’s about unlocking new features and capabilities that can skyrocket your marketing efforts. So, let’s dive into the nitty-gritty of ActiveCampaign pricing.

What is ActiveCampaign?

If you’re venturing into the world of digital marketing, you’ll have heard of ActiveCampaign. Yet, you may find yourself scratching your head and pondering over what ActiveCampaign is. This is where we step in to unpick the mystery for you.

Let’s imagine ActiveCampaign as your personal assistant in the realm of digital marketing automation. Simplified, it’s an all-in-one marketing platform. But if you look more closely, you’ll perceive it as a dynamic tool that wears many hats. It’s the wingman for email marketing, your buddy for CRM, the expert for sales automation, and your go-to for customer messaging.

To add icing to the cake, ActiveCampaign has robust machine learning capabilities that improve with time. The more you use it, the better it understands you and your needs.

Consider the platform as an ecosystem to create better customer experiences. With ActiveCampaign, you’re in full control to automate your marketing, sales, and business processes. From tracking customer behavior to sending personalized emails; building and managing your contacts to keeping your sales pipeline flowing; ActiveCampaign is studded with a myriad of features, and all of them pointed to one sole mission: to help you sell more and make your customers happy.

You got the basics, let’s dive deeper into the details of upgrading that give you these functions and more.

Why should you consider upgrading?

You might be wondering why you should even consider upgrading your ActiveCampaign account. After all, even at its basic level, ActiveCampaign offers a pretty solid package of tools and capabilities. But there’s a world of difference in what you can achieve when you unlock the platform’s advanced features. Let’s delve into the compelling reasons to take the leap.

First of all, upgrading means enhanced marketing automation abilities. The more advanced tiers of the platform come with additional automation workflows and the ability to utilize them in more complex ways. This means that you’ll no longer be tied down to basic email marketing. Instead, you’ll have the power to build entire customer journeys with personalized content that consistently hit the mark. We’re talking about considerable improvements in your ROI here.

Moving on, another perk of upgrading is the expanded CRM functionality. ActiveCampaign’s Plus, Professional, and Enterprise levels come with an in-built CRM system to support your sales efforts. This feature allows your sales team to easily manage and score leads, nurture customer relationships, and ultimately drive more sales conversions.

Next, you need to consider the value of advanced reporting that comes with the higher packages. With this, you’ll gain detailed insights into your marketing campaigns and customer behaviors which you can use to adjust your strategies and maximize your marketing efforts.

Lastly, the upgrade comes with priority support that gives you instant help when you need it. No more waiting for hours or days to fix technical glitches or get answers to your queries.

These are just a few of the advantages that come with upgrading your ActiveCampaign account. The point is, by paying a little extra, you’re bringing into your business a powerhouse of capabilities that can take your marketing efforts to new heights. You might find this step propelling you ahead of the competition in your journey towards success.

ActiveCampaign pricing plans

If you’re tossing and turning at night, wondering about ActiveCampaign pricing plans, we’ve got you covered. We’re here to bring clarity as you navigate through the broad spectrum of pricing plans ActiveCampaign has to offer. By the end of this section, you’ll have a clear idea of the potential costs associated with ActiveCampaign.

ActiveCampaign offers four main plans: Lite, Plus, Professional, and Enterprise. Each plan presents a unique blend of features designed to cater to different business needs.

Lite Plan starts at $15/month and is billed annually. This plan gives you access to unlimited sending, email marketing, chat & email support as well as up to three users.

The Plus Plan, starting at $70/month billed annually, is a step up. With this plan, an increase in cost brings along several valuable features including marketing automation, CRM with sales automation, and up to twenty-five users.

Then there’s the Professional Plan, starting at $159/month. This upgraded plan lets you explore building custom blocks in automation, machine learning capabilities, 50 users, and much more.

For large businesses with comprehensive needs, the Enterprise Plan at $279/month is ideal. It supports unlimited users and boasts of advanced features such as custom reporting, custom mailserver domain, and priority support.

The prices mentioned above are for 500 contacts. Prices increase based on the contact count.

PlanPriceNo. of UsersMarketing AutomationCRM with Sales AutomationMachine Learning

Make note that all these plans come with a free trial version. So, take advantage of this by giving ActiveCampaign a test run before deciding which plan best meets your needs. Remember, upgrading your ActiveCampaign account doesn’t have to be a leap of faith. Be sure to make informed decisions based on the unique needs of your business.

Lite Plan

Starting with ActiveCampaign, your first entry into this comprehensive marketing platform would be the Lite Plan. This plan is an excellent way to dip your toes into what ActiveCampaign offers while limiting your costs. It’s a scalable solution that’s also well-suited for small businesses or individuals new to email marketing or CRM.

The Lite Plan comes with a competitive price tag, starting at $9 per month (when billed annually). For this, you get access to abundant features that equip you with marketing essentials. From email marketing, newsletter sending, to marketing automation, you’re offered a robust toolbox to embark on your marketing journey.

Lite Plan Features
Email Marketing
Newsletter Sending
Marketing Automation

Don’t forget that ActiveCampaign offers a free trial. This means you can experience this plan’s capabilities firsthand before committing. At this stage, it’s about exploring, familiarizing yourself with the interface, and getting a feel for the platform.

As you grow and start requiring more advanced features such as CRM, sales automation, or deeper data insights, you may want to consider upgrading. At that point, it’s not about asking, “How much is it to upgrade ActiveCampaign?” but, “How much value will upgrading bring to my business?” It’s crucial to keep an eye on your evolving needs, ensuring that your plan aligns well with your direction.

Remember, the Lite Plan levels you up from basic email programs, offering you valuable tools and resources to understand your audience better and curate more targeted, personalized campaigns. With ActiveCampaign’s Lite Plan, you’re on your way to accelerating your marketing strategy. However, the digital marketing world is vast, and there are more tools to be discovered with ActiveCampaign’s advanced plans.

An important note before we proceed – ActiveCampaign maintains transparency with its pricing, stating clearly that there are no setup fees. In other words, no hidden costs may surprise you down the line. That’s the kind of openness that lets you plan more effectively and use your resources with precision.

Stay tuned as we dive deeper into your next possible upgrade: the Plus Plan.

Plus Plan

Stepping up from the Lite Plan, ActiveCampaign’s Plus Plan takes things to a more advanced level. What you’ll find isn’t just a step up, but a leap in terms of functionality and features.

Priced starting at $49 per month (when billed annually) this plan isn’t just about ticking off more checkboxes. Rather, it brings a richer, fuller experience, connecting your team in ways the Lite Plan simply can’t.

In addition to everything in the Lite Plan, the Plus Plan offers:

  • CRM with Sales Automation: Your sales team will thank you for this. Streamline your sales process, keep track of leads, prioritize tasks and automate follow-ups. CRM has never been so comprehensive yet user-friendly.
  • Contact and lead scoring: Prioritize your leads effectively. With the help of AI, you can identify who is most likely to convert, ensuring you allocate your resources most effectively.
  • Custom user permissions: This helps manage your team effectively and set up specific roles within ActiveCampaign. Great for maintaining accountability and an organized workflow.

It’s also worth mentioning that you’ll get access to more than 25 email sends per month, allowing greater reach and better response rates.

The Plus Plan is perfect for those looking for a more integrated, automated marketing platform. With the steep increase in features, comes increased efficiency for your team. Not to mention, with the integrated text marketing feature, you get to communicate directly with your customers.

ActiveCampaign continues to offer a free trial for users who wish to experience the enhanced capabilities of the Plus Plan before committing.

With the Plus Plan, what you get is more than just a marketing platform. It’s a tool that aligns your team, automates processes, prioritizes efforts and nurtures leads. Explore it. You won’t be disappointed.

Professional Plan

Taking it up a notch, let’s dive into ActiveCampaign’s Professional Plan. Regarded as the preferred choice for growing businesses, you’re offered a suite of advanced features tailored to streamline your marketing efforts and scale up operations.

The Professional Plan has a diversified set of offerings that include Predictive Content,Predictive Sending, and Customer Attribution and Path to Purchase. Here, machine learning isn’t just a buzzword – it’s integrated into your campaigns, helping to determine what content to send, when to send it, and pinpointing how your customers are interacting with your brand.

You’ll love the Split Automations feature, which allows you to test different workflows and determine what’s working best for your business. It’s also worthy of note, Win Probability is part of this package, giving you the chance to gauge the likelihood of a deal closing. Isn’t better decision-making what we all want?

You might be asking, “What’s this going to cost me?” The Professional Plan starts at $129 per month when billed annually. Compared to the Plus Plan, you’re getting an upgraded experience. You also still maintain access to that free trial period to help make your decision.

PlanCost Per Month (Annual Billing)Free Trial

If you’re serious about taking your business to the next frontier, ActiveCampaign’s Professional Plan offers you the tools to make it happen. With its predictive capabilities and enhanced automation – it becomes clear that this isn’t just another marketing platform, it’s your partner in business growth.

Enterprise Plan

After you’ve familiarized yourself with the Professional Plan, it’s time to introduce the highest tier: the Enterprise Plan. This plan has been tailor-made for large businesses and corporations that require comprehensive marketing solutions and the very best of what ActiveCampaign has to offer.

With the Enterprise Plan, you’re looking at all the features available in the Professional Plan—along with many distinctive capabilities. For instance, one of the noteworthy inclusions in the Enterprise Plan is Custom Reporting. Custom Reporting allows you to create detailed reports tailored to your specified metrics. You’ll have the power to gather insights that are specific to your business, helping you understand the effectiveness of your marketing strategies and adjust them as necessary.

Another advantage of the Enterprise Plan is the access to Dedicated Account Reps who help ensure your business needs are met promptly. You’re not just a client but a partner, and ActiveCampaign’s dedicated reps work with you, providing priority support and helping to drive your business forward.

ActiveCampaign doesn’t stop there. The Enterprise Plan also provides Onboarding and Migration Services, easing the transition to the platform. It also provides customized strategy sessions, to help you make the most of the platform’s capabilities.

The pricing for the Enterprise Plan starts at $229 per month when billed annually. Let’s summarize the key details in a markdown table:

PlanKey FeaturesStarting Price per Month (Annual Billing)
Enterprise PlanCustom Reporting, Dedicated Account Reps, Onboarding and Migration Services$229

Remember, these prices are starting rates. It’s crucial that you check ActiveCampaign’s pricing page to get an accurate quote based on the number of contacts you have. Remember, ActiveCampaign still offers a free trial to help you actually experience and appreciate the advanced functionalities of the Enterprise Plan.

Factors to consider when choosing a plan

Choosing the right plan for your business needs doesn’t have to be difficult if you know what to consider. Here are the key factors you should keep in mind.

Your Business Size

The size of your business plays a major role in determining the suitable plan. Are you running a startup, a small to medium-sized company, or a large corporation? If you’re running a business with fewer contacts, you might find the Lite or Plus Plan more fitting. Whereas, if you’re managing a larger corporation, the Enterprise Plan provides optimal support with its advanced features.

Marketing Goals

Do you simply want to engage with customers or require a strategic marketing campaign with customized reporting? Analyzing your marketing goals can greatly assist in narrowing down your plan choices.


While cost shouldn’t be the only deciding factor, it’s important to consider how the selected plan fits into your budget. You’ll find ActiveCampaign provides different price levels starting from $15 to $229 per month when billed annually, catering to varied budget sizes.

Feature Requirements

Each ActiveCampaign plan offers a unique set of features. You need to identify the features that align with your marketing goals and are essential for your business. If you require extensive CRM functions, then you might benefit from the Professional Plan.

Growth Potential

Lastly, consider your future growth plans. If you plan on expanding, it might be beneficial to invest in a more comprehensive plan up-front, which can easily scale up to meet growing demands.

By carefully considering these factors, you’ll be better equipped to make an informed decision on which ActiveCampaign pricing plan best suits your needs. Remember, ActiveCampaign offers a free trial to help you gauge the functionalities and usability of each plan before you make a purchase decision.

Is it worth the investment?

A common question before jumping into any purchase – let alone a software suite designed to escalate your marketing efforts – is naturally, whether it’s worth your hard-earned money or not. In the case of ActiveCampaign, it’s not a straightforward yes or no. It’s dependent on your specific use-case.

If you’re a small business owner, the Lite plan might seem appealing due to its affordability. It offers a significant set of features, allowing you to manage your contacts, send email campaigns, and even build marketing automations.

However, if your business operation call for more sophisticated strategies or if you’re managing a larger team, you might want to consider the Plus, Professional, or Enterprise plans. These plans contain advanced features like CRM, sales automation, predictive sending, and more, designed to improve your marketing efficiency.

There’s also the factor of your future growth. You don’t want to be stuck with a plan that can’t grow with you. ActiveCampaign offers scalable solutions. As your business expands, you can seamlessly upgrade to meet your advancing requirements.

Here is a summary of the different ActiveCampaign plans and their key features:

LiteEmail Marketing, Basic Templates
PlusCRM, Sales Automation, Contact & Lead Scoring
ProfessionalPredictive Sending & Content, Win Probability
EnterpriseCustom Mailserver Domain, Dedicated Account Rep

Acknowledge the fact that each step in upgrading your plan means extra costs. Remember, it’s not always about getting the most expensive plan, it’s about getting the plan that aligns with your business goals, size, and budget. Weighing the cost against the potential return on investment (ROI), will support you in making the right decision.

ActiveCampaign’s free trial offers you a fantastic opportunity to test the waters before diving in. Use this chance to assess the functionalities and usability, matching them against your needs. It’s always about finding what works best for you. And remember, you don’t need to rush. Take your time to analyze your needs versus what is on offer, and then make an informed decision.


So, you’ve seen how ActiveCampaign’s pricing tiers cater to various business needs. It’s clear that the Lite plan is a strong contender for small businesses, while the Plus, Professional, or Enterprise plans offer more comprehensive tools for larger teams or complex strategies. It’s all about matching your business goals, size, and budget with the right plan. Don’t forget to factor in the potential return on investment when weighing up the cost. And remember, the free trial is a valuable tool in your decision-making process. It gives you a chance to test drive ActiveCampaign’s functionalities and usability. So, whether you’re a small business owner or part of a larger team, ActiveCampaign has a solution that can scale with your growth. Making the choice to upgrade is a strategic move that could significantly enhance your marketing efforts.

Q1: Is ActiveCampaign worth the investment?

ActiveCampaign’s value largely depends on your specific use-case. If your requirements align with the features offered by the platform and your budget, it can be a worthwhile investment.

Q2: What does the Lite plan of ActiveCampaign offer?

The Lite plan is ideal for small businesses as it is affordable and provides key functionalities such as contact management, email campaigns, and marketing automation.

Q3: Who should opt for ActiveCampaign’s Plus, Professional, or Enterprise plans?

These plans are well-suited for larger teams or businesses requiring advanced features like CRM, sales automation, and predictive sending.

Q4: Does ActiveCampaign offer scalable solutions?

Yes, ActiveCampaign offers scalable solutions that can accommodate businesses at different stages of growth.

Q5: What factors should be considered when choosing an ActiveCampaign plan?

Important considerations include your business size, goals, and budget, as well as the cost and potential return on investment for each plan.

Q6: Does ActiveCampaign offer a free trial?

Yes, ActiveCampaign offers a free trial allowing potential users to assess the platform’s functionalities and usability before deciding on a plan.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

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