Understanding the Costs of ActiveCampaign for Office: An In-Depth Look into the Enterprise Plan

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So, you’re considering ActiveCampaign for your office? That’s a smart move! ActiveCampaign is a powerful tool that can transform your email marketing, automation, and CRM efforts. But one question that’s probably on your mind is, “how much is it going to cost?”

Well, you’re in the right place. In this article, we’ll break down the costs associated with ActiveCampaign. We’ll cover everything from the basic plans to the more advanced options. This way, you’ll have a clear understanding of what you’re signing up for before you make the leap.

Remember, investing in the right tools for your business can make a world of difference. So, let’s dive in and explore how much ActiveCampaign could set your office back.

Basic Plans

ActiveCampaign’s pricing framework divides its offerings into four categories: Lite, Plus, Professional, and Enterprise. As you navigate the cost dimensions of ActiveCampaign, it’s essential to understand these distinctions.

Lite Plan:

The Lite plan is the base and most cost-effective package offered. It incorporates all the basic features essential for any business start-up or small size enterprises. It includes email marketing, unlimited sending, marketing automation, and chat & email support. The Lite plan allows up to three users and begins at a monthly cost of $9 when billed annually.

Monthly Cost of Lite Plan:

Number of ContactsCost Per Month (Billed Annually)

So, if your office needs lie within the scope of three users and manageable contacts, the Lite Plan is worth considering. Upgrading the plan is always an option, should your office’s needs evolve.

Plus Plan:

The Plus Plan is the next level up from the Lite plan. It integrates more advanced features like CRM with sales automation, contact & lead scoring, and deep data integrations. It allows up to 25 users and starts at a starting monthly cost of $49 when billed annually.

Monthly Cost of Plus Plan:

Number of ContactsCost Per Month (Billed Annually)

This plan is ideal if you’re a medium-sized business or if your office expects significant growth in the near future.

Both the Lite and Plus plans have their unique strengths. It’s all about aligning these with your office’s portfolio and what it aims to achieve. In the next section, we’ll delve into the superior Professional and Enterprise plans and their respective costs.

Plus Plans

Moving along, let’s dive deep into Plus Plans, the mid-tier option for ActiveCampaign. Just when you thought Lite was a competitively priced value proposition, Plus arrives and provides more for your marketing endeavors.

But how much does it cost? At $49 per month (billed annually), the Plus plan is somewhat of an investment. Yet, it’s undoubtedly worth it for medium-sized businesses looking to scale. Not only will it handle everything from the Lite plan, but it also incorporates some additional premium tools you wouldn’t want to miss.

Let’s break it down with some bullet points:

  • You’ll have everything that the Lite plan has already.
  • Plus plan supports up to 25 users.
  • You get Facebook Custom Audiences for laser-focused ads.
  • Enjoy lead & contact scoring to prioritize those that matter the most to your business.
  • SMS marketing makes its way to you for quicker engagement like never before.
  • It brings you customer user permissions as your team grows in size.
  • Advanced prosperity: Sales automation.

Alongside these, your CRM w/ Sales Automation is taken to the next level with Plus. You can further integrate the platform into your company with custom branding, custom user permissions, and in-depth onboarding.

Is the Plus plan sounding enticing already? If not, don’t worry. You’re free to experiment with it for 14 days. It’s a fantastic way to determine if these added offerings genuinely align with your business needs before committing to a year.

We’ve made sure to take a comprehensive look at the completion between Lite and Plus to provide you adequate comparisons. But remember, ActiveCampaign has even more extensive plans in the form of Professional and Enterprise. Let’s pull back the curtain and see what these have to offer in the next section.

FeaturesLite PlanPlus Plan
Users SupportUp to 3Up to 25
Social Media Custom AudiencesNoYes
Lead & Contact ScoringNoYes
SMS MarketingNoYes
Customer User PermissionsNoYes
Sales AutomationNoYes

Professional Plans

Now let’s dive deeper into ActiveCampaign’s Professional plan. This is a significant step-up from the Plus plan, offering an expanded range of features designed to cater to your growing business needs.

Firstly, this plan offers everything included in the Plus plan, then it adds multiple sophisticated tools. You’ll have access to predictive sending and predictive content, customer path reporting, and conversion reports to measure your campaigns’ success.

Think of these as your enterprise’s ultimate secret weapons—elevating your marketing strategy to the next level. Here’s the real kicker: machine learning capabilities are also at your disposal. With the power of machine learning integrated, you’ll be able to craft personalized customer experiences like never before.

As your business scales, so may your team. And with a larger team, managing user roles and permissions can become a tricky task. It’s here that the Professional Plan shows its real value, with in-depth user permission settings allowing for smooth team management.

It’s fair to wonder how much this upgrade would cost your wallet. The pricing for the Professional plan is set at $129 per month. While this may seem high at first glance, considering the robust capabilities that this plan offers, you’ll find it a fair deal for medium to large businesses.

After understanding the Professional plan, now a question may come to your mind: What if your requirements are more complex? Yes, you’re right, ActiveCampaign has you covered with the Enterprise plan—the highest tier for the most demanding business needs.

Let’s unpack what’s on offer with the Enterprise tier in the next section. This is where you’ll see some of the strongest, most compelling features of ActiveCampaign shine.

Enterprise Plans

The Enterprise plan is ActiveCampaign’s top tier. For those with elaborate needs, who require more comprehensive solutions, this plan offers a robust set of features. You might be running a large corporation or perhaps your requirements exceed what’s offered in the Professional plan. If that’s the case, the Enterprise plan is designed for you.

What sets the Enterprise plan apart? It’s the next level in automation and predictability. The plan features the same components as the Professional plan but throws in more sophisticated options. For instance, custom mail server domain, free design services, and phone support are included in the package. Access to these features ensures that you get the best possible experience along with greater control over your communications.

But that’s not all. It goes a step further to offer unlimited users. This means that you can add as many team members as you need without any additional costs. It’s perfect for larger teams where coordination is crucial. Moreover, it also includes in-depth onboarding, customer path reporting, and uptime SLAs.

However, remember, these enrichments come at a price. The Enterprise plan pricing starts at $229 per month. It’s an investment that carries great value once you consider the extensive benefits and tools, particularly for large businesses.

Below is a breakdown of some Enterprise plan key offerings:

Key FeaturesAvailability in Professional PlanAvailability in Enterprise Plan
Custom DomainNoYes
Unlimited UsersNoYes
Phone SupportNoYes
Free Design ServicesNoYes
In-depth OnboardingNoYes
Customer Path ReportingYesYes
Uptime SLAsNoYes

Finally, keep in mind that ActiveCampaign offers a bit of flexibility. If your business needs adjust or expand, you can modify your plan as required. You can always move upward to accommodate growth or downward, to fit smaller operations. Remember, the key is to find what suits your business operations best.


So, you’ve seen how ActiveCampaign’s Enterprise plan can be a game-changer for your office. With its robust feature set, starting at $229 per month, it’s designed to meet complex requirements and grow with your business. From a custom mail server domain and free design services to phone support and unlimited users, it’s all about giving you more power and flexibility. Plus, with in-depth onboarding, customer path reporting, and uptime SLAs, you’re set up for success from day one. Remember, ActiveCampaign lets you modify your plan as your business evolves. It’s not just about getting a software; it’s about investing in a solution that’s tailored to your needs.

What is the primary focus of the Enterprise plan from ActiveCampaign?

The Enterprise plan from ActiveCampaign is geared towards clients with complex needs, offering a vast array of features such as a custom mail server domain, free design services, phone support, and unlimited users.

What additional services are included in the Enterprise plan?

The Enterprise plan goes beyond basic offerings with added services like extensive onboarding, customer path reporting, and uptime SLAs.

How much does the Enterprise plan cost?

The starting price for the Enterprise plan from ActiveCampaign is $229 per month.

Is my ActiveCampaign plan flexible?

Yes, ActiveCampaign provides the flexibility to modify your plan as your business needs change, whether it’s growth or downsizing.

What kind of support is available with the Enterprise plan?

The Enterprise plan offers phone support to its clients, alongside other support options.

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