Unlocking Success: How to Upgrade to ActiveCampaign Premium

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You’ve been using ActiveCampaign for a while now, and it’s time to take your email marketing to the next level. Getting a premium subscription on ActiveCampaign can unlock a host of advanced features that’ll help you engage your audience more effectively.

But how do you upgrade to premium? It’s not as complicated as you might think. This article will walk you through the steps to get premium on ActiveCampaign, ensuring you can leverage the full potential of this powerful tool.

Whether you’re a small business owner, a marketer, or just someone looking to optimize their email campaigns, this guide is for you. Let’s dive into the world of ActiveCampaign premium and see how it can revolutionize your digital marketing strategy.

Why Upgrade to Premium on ActiveCampaign

You might be wondering why it’s necessary to go premium on ActiveCampaign. Well, the answer lies in the series of advanced features that come with a premium membership.

One significant upgrade is the provision of priority support. This ensures that your queries and technical issues are attended to promptly. In the digital marketing realm, time is invaluable, and having your problems solved at lightning speed could make all the difference.

The premium plan also allows you to access Advanced Reporting features. These features provide detailed insights into how your emails are performing. You’re able to track your open rates, click-through rates and much more. This means that you can make data-driven decisions, enhancing your email strategies and ultimately, your ROI.

Basic PlanPremium Plan
Priority SupportNoYes
Advanced ReportingNoYes

Furthermore, the premium plan gives you access to CRM Appointments. You can schedule appointments and share calendars with your subscribers. This takes interactions to a much deeper level, strengthening your customer relations and boosting brand loyalty.

Moreover, you will be able to perform split testing. This is a tool that allows you to test different elements of your email campaign. You could experiment with subject lines, content, and call-to-actions. You can then evaluate what works best for your audience and make effective tweaks to your campaign.

The last, but certainly not the least feature, is ActiveCampaign’s Machine Learning capabilities. This function takes personalization a notch higher. By analyzing your customer data, it predicts the best times to send emails to individual subscribers.

In a nutshell, the leap to premium means:

  • Faster response times to your concerns.
  • More in-depth analytics.
  • Heightened customer interaction.
  • Ability to fine-tune your campaign.
  • Smart use of customer data.

Features of the Premium Subscription

When you upgrade to ActiveCampaign’s premium subscription, you’re not just spending money, you’re making an investment. Dive in and let’s talk about the game-changing advanced features that truly set ActiveCampaign’s premium subscription apart.

Priority Support

As a premium member, you’ll receive priority support. Have a question? Need guidance? You’re ahead of the line. Your queries and concerns are addressed swiftly, no longer will you find yourself stuck waiting for support to respond.

Advanced Reporting

One of the most sought-after features offered by ActiveCampaign’s premium subscription is the advanced reporting. Crunch the numbers, analyze trends and study the graphs, this feature provides detailed analytic reports. These insights help you better understand your audience’s actions and tailor your campaigns to your customer’s needs.

CRM Appointments

The subscription also includes CRM appointments. This handy tool lets you manage your client meetings with minimal effort. Keeping track of your appointments will be as easy as checking an email.

Split Testing and Machine Learning Capabilities

One of ActiveCampaign’s hidden gems is split testing. You can analyze a variety of email strategies, modifying campaigns in real-time based on the outcome. Pair this with machine learning capabilities and you’re on to a win. Machine learning allows you to set your email timings based on your customer’s preferences.

Handled correctly, these features can really take your email marketing to the next level. And remember, it’s all about increasing that return on investment (ROI). Embrace these tools and watch your engagement rates and overall ROI climb. It’s about putting the right tools in your hands and the premium subscription does just that. Your success is really at the bottom of this ActiveCampaign upgrade.

How to Upgrade to Premium on ActiveCampaign

Upgrading to ActiveCampaign’s premium subscription is a straightforward process, designed to get you started quickly so you can reap the benefits of the advanced tools it offers. Here’s your step-by-step guide.

Step 1: Sign in to your Account
Upon landing on ActiveCampaign’s website, navigate to the upper right corner and click on the ‘Login’ button. Input your credentials, ensuring correct spelling and capitalization as you go.

Step 2: Head to the Upgrade Portal
Once you’re successfully logged in, your homepage will appear. Take a peek at the bottom left corner. You’ll notice a tab labeled ‘Settings’. Give it a click, and a drop-down menu will appear. Locate and select the ‘Billing & Upgrade’ option, leading you to the upgrade portal.

Step 3: Explore the Plans
Now you’re in the right spot to compare each membership plan. ActiveCampaign offers Lite, Plus, Professional, and Enterprise options. The website provides a detailed comparison table, illustrating the differences and additional offerings of each tier.

Step 4: Select the Premium Plan
After evaluating the plans, make your decision and select the desired premium plan. With this action, you’ll notice a cost synopsis and payment procedure. Your payment method is essential at this point, so have the details ready.

Step 5: Confirmation
After successful payment, ActiveCampaign will send a confirmation email recapping your purchase, underlying cost, and further actions needed.

By following these simple steps, you’ll readily unlock all the fantastic features touted earlier, from advanced analytics and reporting, CRM appointments, split testing, to machine learning capabilities. But remember, exploration and application are crucial in making the most of these features. So don’t delay—get started with your premium ActiveCampaign subscription today. This will positively affect your email marketing and the overall return of your investment in no time.

Choosing the Right Plan for Your Business

After you’ve decided to upgrade, the next big question is, which plan suits your business needs best? ActiveCampaign offers four different packages – Lite, Plus, Professional, and Enterprise.

The Lite package is perfect if you’re just dipping your toes into email marketing. It includes access to basic features such as email marketing, marketing automation, and basic customer support. So it’s a cost-effective option for small businesses or startups.

However, if you’re looking to expand your marketing portfolio, the Plus package might be suitable. In addition to the basic features, you will also gain CRM with Sales Automation, Lead & Contact Scoring, and custom user permissions, among others.

For those who have large-scale operations or who wish to optimize performance, the Professional and Enterprise packages are the way to go. They bring in advanced features such as predictive sending and win probability, combined with high-tier customer support.

Let’s examine the details:

PlanPrice (Monthly)Key Features
Lite$15Email Marketing, Marketing Automation, Basic Support
Plus$70CRM & Sales Automation, Lead Scoring, Custom Permissions
Professional$159Machine Learning, Predictive Sending, Custom Reporting
Enterprise$279Advanced Performance Reporting, Custom Domain, Dedicated Account Rep

While this table provides an overview, you must carefully evaluate your business requirements. Plus, remember that your business will likely evolve. Hence, it’s advisable to consider not just your present plans, but also future projections.

Consider the size of your customer base, the complexity of your campaigns, and the level of analytics required. And as you do so, it’s important to remember that, while cost is a factor, the right investment in your marketing strategy can yield significant returns.

Benefits of the Premium Subscription

Jumping right into it, the premium subscription of ActiveCampaign has a lot to offer you. You’ll find that it has significant advantages over the Lite plan for getting your communication strategy to the heights it deserves.

One stellar feature is advanced analytics. With this, your data-driven marketing decisions will level up. Instead of solely relying on intuition, you’ll rely on concrete numbers and trends that speak volumes about your audience. This feature helps tailor your strategy, focusing on what really works and dropping what doesn’t. This alone makes a premium subscription to ActiveCampaign, a powerful tool for your arsenal.

Another gem to be found within premium plans is the CRM appointments feature. Coordinating schedules manually can be a hassle, but with CRM appointments, you’ve got a feature that handles it for you. It simplifies appointment setting and sets you up to optimize your time, allowing you to focus on other important facets of your business.

ActiveCampaign’s premium membership brings you split testing capabilities too. Now you’re empowered to try out different approaches and ideas before fully implementing them. This can lead to significantly better outcomes, as you’ll pinpoint what your audience resonates with the most.

Finally, think about the machine learning capabilities. This is technology’s way of lending you a helping hand. Machine-learning AI under this subscription can analyze patterns and predict future behavior, taking a ton of load off your shoulders.

With ActiveCampaign’s premium subscription, every penny goes a long way. Choose a plan that suits your business and take those first steps toward elevated customer engagement. Remember, the right plan for your business is not always the cheapest, but the one that delivers the best value. Embrace these extraordinary features to take your business to the next level.


So you’ve seen the power of ActiveCampaign’s premium features. They’re not just bells and whistles but tools that can revolutionize your business. Advanced analytics, CRM appointments, split testing, and machine learning capabilities all await you when you upgrade. Remember, it’s not just about the cost, but about finding a plan that fits your business like a glove. So don’t wait. Make the leap to premium and let ActiveCampaign take your business to new heights.

Frequently Asked Questions

What are the benefits of upgrading to ActiveCampaign’s premium subscription?

Upgrading to ActiveCampaign’s premium subscription provides access to advanced features such as advanced analytics and CRM appointments. It also includes advanced tools for split testing and machine learning capabilities, which all contribute towards enhancing your communication strategies, optimizing time management, and improving customer engagement.

Is the cost of a premium subscription worth it?

Yes, if the features contribute positively to your business. The premium plan offers extensive features that can potentially help your business grow. It’s not about cost alone but about choosing a plan that delivers the best value and suits your business needs.

What kind of advanced features are available on the premium plan?

ActiveCampaign’s premium plan offers advanced analytics, CRM appointments, split testing, and machine learning capabilities. These tools can help you tailor your strategies to better engage customers while streaming your resources efficiently.

Can machine learning capabilities benefit my business?

Absolutely. Machine learning capabilities can predict customer behaviors, preferences, and future actions. Thus, enabling you to better tailor your marketing strategies to meet your customers’ needs.

I am new to CRM, can ActiveCampaign help me?

Yes. Along with other benefits, ActiveCampaign offers CRM appointments, which help in managing client relationships and enhancing your strategies. This is particularly beneficial for businesses new to CRM.

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