Unpacking ActiveCampaign’s Pricing: Selecting the Best Plan for Your Business Needs

Share This Post

You’re probably here because you’re considering ActiveCampaign for your marketing automation needs, right? You’ve heard of its impressive features and now you’re wondering, “how much is ActiveCampaign dot com?” Well, you’re in the right place.

ActiveCampaign isn’t just another email marketing tool. It’s a powerful platform that combines email marketing, automation, CRM, and machine learning for a comprehensive marketing solution. But, before diving in, it’s important to understand the costs involved.

In this article, we’ll break down the pricing structure of ActiveCampaign, helping you make an informed decision. Whether you’re a small business or a large enterprise, we’ve got the information you need. So, let’s get started, shall we?

Understanding ActiveCampaign’s Features

Before delving into the costs of ActiveCampaign, it’s crucial to understand its primary features. With its comprehensive platform, ActiveCampaign offers a suite of tools designed to streamline your marketing needs.

Email Marketing

Push your marketing communications to the next level with ActiveCampaign’s robust email marketing feature. You’re empowered to send beautifully designed emails, facilitate segmented broadcasts, and track analytics to gauge performance.

Marketing Automation

Don’t let your leads fall through the cracks. ActiveCampaign’s marketing automation allows you to build powerful, automated workflows, ensuring you’re always delivering personalized content at the perfect time.


Keep your contacts organized and your sales pipeline flowing. With ActiveCampaign’s CRM, you’re able to track deals, manage relationships, and keep your outreach personalized.

Machine Learning

Leverage the insights from ActiveCampaign’s machine learning capabilities. Predict customer behaviour, determine ideal customer profiles, and automate your marketing decisions using data-driven strategies.

To choose the right pricing plan, you need to understand these features and determine which ones are most essential for your business. ActiveCampaign offers a range of plans each tailored to meet varying needs and budgets. Understanding these would guide you towards making an educated decision. You’ll be able to find the perfect fit for your business without paying for unwanted additional features.

So, take some time. Understand the ins and outs of each feature and see how it could benefit your business.

The next section will focus on the pricing tiers of ActiveCampaign. Here, you’ll find a breakdown of each plan and what features they encompass.

The Importance of Pricing

Pricing plays a pivotal role when opting for a tool like ActiveCampaign. It’s not merely about the costs, but about what you’re getting for your money. Your aim should be to optimize the return on your investment.

Suppose you’re a startup owner. In that case, you might not initially require all the complicated features a corporate-level package offers. Instead of wasting money on unutilized tools, you could go for a lower-tier option. As your business grows and you feel the need for more advanced features, you can always scale up to a pricier plan.

Let’s touch briefly upon ActiveCampaign’s pricing options. There are four primary plans: Lite, Plus, Professional, and Enterprise. Each plan has unique features that cater to different business needs:

  • Lite plan primarily offers email marketing, marketing automation and chat & email support.
  • Plus plan expands upon the Lite plan with CRM, contact & lead scoring.
  • Professional plan adds machine learning capabilities, site messaging.
  • Enterprise, the superior tier, offers all the aforementioned features, along with phone support, uptime SLA, and more.

Below is a comparison of features provided by each plan:

PlanEmail MarketingCRMMachine LearningPhone Support

Remember, the pricing tier isn’t about how much you ‘ll spend, but about which features align best with your needs. After all, if the features bring value to your business and help you reach your goals, isn’t it worth the investment?

Next up, let’s dive into the detailed pricing structure of each plan and understand what uniquely defines them.

ActiveCampaign’s Pricing Tiers

With ActiveCampaign, you’ve got a range of pricing tiers to match the scale and needs of your business. Let’s break down these tiers to help you decide which one suits you best.

ActiveCampaign’s pricing tiers encompass the Lite, Plus, Professional, and Enterprise options all designed with the specific needs of different enterprise sizes in mind. Jumping from one tier to another means adding more advanced features to help your business grow.

Lite Plan

Let’s start with the Lite Plan. It’s designed primarily for those getting on their feet, a good pick for startups and smaller entities. This basic level offers essential features such as email marketing, unlimited sending, marketing automation, chat and email support, and up to three users. The price begins at $15 a month, providing an affordable way to access the automation and marketing power of ActiveCampaign.

Plus Plan

Next comes the Plus Plan. If your business is steadily growing and you have got customer data that you want to better utilize, this plan could be for you. The Plus Plan grants access to everything in the Lite Plan, and more, from SMS marketing, to customer user permissions, to one-on-one training. Starting at $70 a month, it paves the way for customer experience automation.

Professional Plan

The professional Plan takes things up a notch. Priced at $159 a month, it offers everything in the Plus Plan, alongside features like predictive sending, engagement tracking and attribution. If you’re dealing with larger volumes of customer data and need more comprehensive marketing and automation, this may be your go-to option.

Enterprise Plan

Finally, we reach the Enterprise Plan. Intended for businesses with extensive needs and larger budgets, this plan sets the stage for advanced automation and marketing strategies. At $279 a month, it boasts all of the Professional features, with bonuses like customized reporting, in-depth onboarding, and dedicated account rep. It’s unequivocally the top tier choice for extensive business operations.

Each tier has its unique pricing and features – remember the goal here is not to go for the priciest but to pick the one that caters to your specific business requirements.

Choosing the Right Plan for Your Business

When choosing the right plan for your business, you need to assess the unique needs of your company and ensure the ActiveCampaign pricing tier matches with those. Take into account the size of your customer base, the quantity of emails you send out each month, and the level of automation and customer relationship management (CRM) you require.

Should you be a startup or small business, the Lite Plan could serve you well. With key features that are easy to navigate, it’s a cost-effective option without sacrificing quality. If your business is growing rapidly, you’re likely dealing with increased amounts of customer data, and you’d want a plan that can keep up. The Plus Plan should cater to such needs.

For businesses handling larger volumes of customer data, the Professional Plan is a viable option. Offering a more detailed marketing and automation package, this plan is designed to help you level up your email marketing game. Now, if your business has complex needs and a larger budget, the Enterprise Plan is the one you’d want to go for.

Determining the right plan for your business isn’t solely about the short-term needs but you should also consider your long-term goals. If you plan to expand your business, it’s essential to opt for a pricing plan with features that will accommodate such growth. Take time to evaluate your options before making a decision.

Remember, cost is a factor but it shouldn’t be the only deciding factor. The goal here is to maximize value, not minimize cost. So, weigh out the benefits of each package against its price. If the value added to your business exceeds the price tag, then it’s money well spent. After all, an investment in a solid email marketing platform like ActiveCampaign is an investment in the future of your business.

You might be curious as to how these plans are valued. Each plan pricing differs based on three variables:

  1. Number of contacts
  2. Chosen billing period (Monthly or Yearly)
  3. Additional features

These factors mean that not all businesses will pay the same price for a specific ActiveCampaign tier. The plan pricing is flexible, addressing your business’s distinct requirements and budget.

No matter which pricing tier you choose, understanding the value and utility you soak from ActiveCampaign will help maximize your ROI (Return on Investment), keeping your business healthy and thriving in the long run.

Additional Costs to Consider

While the primary pricing structure of ActiveCampaign already provides a comprehensive idea about the tool’s cost, there are additional expenses you might encounter. These costs are often overlooked, yet significantly impact the overall expenditure. Here we’ll discuss such factors, enabling you to develop a more accurate budget plan.

One major factor is Onboarding Fees. For newcomers to ActiveCampaign, especially those with minimal tech-savvy skills, onboarding services might be beneficial. These services provide necessary guidance, helping you navigate the software proficiently. However, these services aren’t included in the base plan costs. ActiveCampaign’s onboarding packages range from $249 to $2699, based on the level of assistance needed.

Next on the list is Professional Services. If your team doesn’t have the time or capacity to set up your ActiveCampaign account, their professional service packages are ideal. These packages suit businesses wanting active assistance in strategy, content creation, and full setup. The ‘Strategy & Setup’ option (a one-time charge of $1299) or ‘Strategy, Content & Setup’ option (one-time charge of $2999) can be considered.

Remember to consider the cost of integrations. ActiveCampaign offers over 300 integrations with different service providers. While many integrations are free, others might necessitate subscription fees. You’d want to factor these into your budget if you are planning to integrate ActiveCampaign with paid services.

Onboarding Fees$249 – $2699
Professional Services (Strategy & Setup)$1299 (one-time)
Professional Services (Strategy, Content & Setup)$2999 (one-time)

Understanding these additional costs can help you make an informed decision and better manage your budget. Remember, the aim is to secure the maximum value from ActiveCampaign, not just limiting expenses. So, calculate these costs carefully, ensuring they complement your business needs and contribute to long-term growth.

Making an Informed Decision

While pondering over ActiveCampaign pricing, it’s crucial to keep both your present and future ambitions straight in mind. Understanding your business’s necessities is pivotal as the plan you select will significantly affect your operations, be it marketing initiatives or client interactions.

First and foremost, assess the number of contacts in your database that you’ll be engaging with regularly. Consider the volume of emails your business dispatches monthly and the degree of automation that matches your requirements. ActiveCampaign’s pricing hinges on these aspects, hence your selection needs to cater to your specific needs.

If your business is at an early stage or possesses a small customer base, the Lite plan might be an astute choice. It’s economical, provides the most essential features and caters to your present demand. However, moving forward, if expansion is in your business plans, you might need a more potent solution.

This is where plans like the Plus and Professional come into play. The Plus plan, designed for growing businesses, allows you to make better use of customer data. On the other hand, ActiveCampaign’s Professional plan, designed for handling larger volumes of data, includes more robust marketing automation features.

If you’re a part of a large-scale enterprise with comprehensive requirements, the Enterprise plan might be the perfect fit. It offers superior features and is well-suited for businesses with larger budgets.

Additionally, keep in mind the extra costs such as the onboarding fee, professional services, and those related to integrations.

Also, it’s worth highlighting that choosing a plan is about maximizing value not minimizing costs. You want a plan that aligns with your business requirements, presents significant utility, and hence maximizes your ROI.

Finally, it’s not just about the now. Your chosen plan should also possess the scalability to embrace your business’s future progress. After all, as your endeavor grows and evolves, so too will your needs. Thus, a plan that caters to your current needs and accommodates your future aspirations is primordial.


By now, you’ve got a solid grasp on ActiveCampaign’s pricing structure. From Lite to Enterprise, each plan caters to different business needs. Remember, it’s not just about the cost, but the value you’re getting. The right plan isn’t the cheapest—it’s the one that best aligns with your business requirements. Whether you’re a startup or a large enterprise, there’s a plan for you. But don’t forget those additional costs. Onboarding fees, professional services, and integration fees can add up, so factor these into your budget. Ultimately, your goal is to maximize ROI, and ActiveCampaign can help you do just that. So, take a step back, assess your needs, and choose wisely. Your business’s future success could depend on it.

What are the different pricing tiers of ActiveCampaign?

ActiveCampaign offers four pricing tiers: Lite, Plus, Professional, and Enterprise. Each tier is designed to meet varying business needs, ranging from startups and small businesses (Lite) to large-scale enterprises (Enterprise). These tiers differ based on features, number of contacts, and chosen billing period.

How should I choose the right ActiveCampaign pricing plan for my business?

Choosing the right pricing plan involves assessing the unique needs of your company, the size of your customer base, the volume of emails you send, and the level of automation and CRM you require. It’s essential to consider both your present needs and long-term goals.

What is the suitability of each ActiveCampaign pricing plan?

The Lite plan is ideal for startups and small entities, the Plus plan is for growing businesses wanting to better utilize customer data, the Professional plan is suitable for larger customer data volumes, and the Enterprise plan is for businesses with extensive needs and larger budgets.

Why require extra costs when using ActiveCampaign?

Extra costs like onboarding fees, professional services, and integration fees are crucial to ensure a smooth transition, enable efficient utilization of ActiveCampaign features, and allow integration with other business systems. It’s important to factor these into your budget plan.

Should I aim to minimize costs when selecting a pricing plan?

Choosing a plan should be about maximizing value, not minimizing costs. A cheaper plan may lack features that can benefit your business, while a pricier plan could offer features that increase your ROI significantly.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.