Unraveling the Cost of ActiveCampaign: A Comprehensive Guide to Pricing Plans

Share This Post

If you’re looking to boost your business through effective email marketing, you’ve probably heard of ActiveCampaign. This platform offers a range of features designed to help you connect with your audience and drive conversions. But, you’re probably wondering, “how much does ActiveCampaign cost?”

Well, the answer isn’t as straightforward as you might think. ActiveCampaign offers several pricing tiers, each with its own set of features and benefits. It’s not a one-size-fits-all solution, so you’ll need to consider your specific needs and budget to determine which plan is right for you. Let’s dive into the details to help you make an informed decision.

ActiveCampaign Pricing Tiers

Understanding the cost structures of ActiveCampaign is crucial for your budget planning. ActiveCampaign offers four main pricing tiers: Lite, Plus, Professional, and Enterprise. Each of these tiers includes a different array of features designed to cater to specific business needs.

The Lite plan starts as low as $9 monthly for 500 contacts. Ideal for small businesses or startups, it offers essential email marketing tools like newsletters, chat, and email support.

Moving up, there’s the Plus option, which is $49 per month. You’ll enjoy more advanced features like SMS marketing, landing pages, and CRM with sales automation.

At $129 monthly, the Professional plan might seem a bit steeper, but it provides extensive features such as site messaging, predictive content, and onboarding consultation that’s worth the leap.

For large corporations seeking comprehensive solutions, the Enterprise option, priced at $229 per month, includes all previous features, plus a custom domain, reporting by the account rep, and unlimited design services.

Here’s an overview with the price breakdown:

Pricing PlanCost Per Month

In your quest for an efficient email marketing platform, it’s essential to weigh the costs against the benefits. Each tier unlocks more advanced features, offering flexibility to adjust according to your evolving needs. Remember, the right choice hinges on what tools your business requires. How seamless your customer interaction is, and how effectively you can manage your campaigns will contribute significantly to determining which plan suits you best.

Each plan offers a free 14-day trial, so you get the chance to test the waters before making any commitments. It’s a helpful element to consider as you make your decision. After all, your budget isn’t just about the cash in hand – it’s about the long-term value you’re garnering from it.

As you ponder ActiveCampaign’s pricing tiers, bear in mind the everchanging nature of your business landscape. No one size fits all. Factors like business size, marketing reach, customer management, and your budget are all variables that will influence your decision.

Understanding the Different Plans

ActiveCampaign is the go-to platform for entrepreneurs and businesses looking for a significant boost in their marketing campaigns and customer relationship management. But Understanding the Different Plans the platform offers is crucial to figure out which one works best for your needs.

Lite Plan is the first option that suits individual needs or small startups. Its primary features include sending newsletters, chat/email support, and marketing automation. If you’re focused on straightforward email marketing without the bells and whistles, the Lite Plan might be a good fit for you.

The Plus Plan is your next step up, offering all Lite Plan perks along with added features such as one-on-one training, SMS marketing, CRM with sales automation, and user permissions. This is a wise choice for growing businesses that require more advanced tools to handle an escalating volume of customers.

ActiveCampaign doesn’t stop there. The Professional Plan is tailored for those in need of optimization and analytics features. On top of everything the Plus Plan offers, you also get predicting sending, split automations, and site messaging among other features. Developing businesses that wish to delve deeper into analysis and upscale their marketing approach will find the Professional Plan appealing.

Lastly is the Enterprise Plan, the ultimate plan ActiveCampaign offers. With this plan, you get access to all features of previous plans, along with high-level tools like custom domain, dedicated account representative, free design services, and phone support. This is ideal for big businesses or those having a large scale of operations where detailed attention is needed.

Importantly, ActiveCampaign values your decision-making process by offering a free 14-day trial on all the plans. Keep in mind, this trial serves to help you navigate through the features without making an upfront full commitment.

| Plan |

Best For
| — | — |
| Lite | Individual needs or small startups |
| Plus | Growing businesses |
| Professional | Developing businesses looking for robust analytic tools |
| Enterprise | Large scale operations needing detailed attention |

Remember though, these are the plan breakdowns. What’s important is your individual needs and the specifics of your business. It’s always recommended to do a trial and experience firsthand which plan would best bring your business objectives to life. A good fit is not just what the plan offers, but more importantly how well it aligns with your business vision and goals.

Features Included in Each Plan

Since there’s a strong correlation between pricing and features offered, it’s important to dive into what’s actually included in each ActiveCampaign plan. Here, we’ll explore the prime features that differentiate the Lite, Plus, Professional, and Enterprise plans.

Lite Plan

With the Lite plan, you’ll get unlimited sending, email marketing, and newsletters. It’s perfect for those of you starting out or for small team needs that require up to 3 users. You’ll also have access to ActiveCampaign’s chat & email support whenever you need it.

Plus Plan

Taking a step forward, the Plus plan is equipped with features like Contact & Lead scoring, Sales Automation, and Learning Paths. It’s suitable for businesses that have started to grow and need expanded features for up to 25 users. Also included is SMS marketing feature, making it a comprehensive package.

Professional Plan

For established businesses looking for more sophisticated solutions, the Professional plan comes with everything in the Plus plan plus extra features like predictive sending and predictive content. Customer attribution & path to purchase data is also included, giving the access to details of consumer behavior.

Enterprise Plan

Last but not the least, the Enterprise Plan includes all the offerings of the Professional plan but adds a lot more. You’ll get a dedicated account representative and free design services. The plan even includes phone support – a step up from chat support in the other plans.

This way, ActiveCampaign provides a variety of features across different plans to suit your individual needs and business requirements. And don’t forget, each of these plans comes with a free 14-day trial. So, give these features a try and find the right plan for your needs.

Comparing the Costs

As you continue your journey to find the best email marketing software, cost efficiency is undoubtedly a factor to consider. With an understanding of the tiers offered by ActiveCampaign, let’s take a closer look at how these plans stack up in terms of pricing.

Lite Plan. Starting at just $15 per month, the Lite plan charges based on the number of your active contacts. As contacts grow, the costs increase, but you’re never billed for the same contact twice. An economical choice for launch-status startups and single entrepreneurs alike, ActiveCampaign promises that the Lite tier delivers value and affordability.

Heading up the pricing ladder, Plus plan pricing starts from $70 per month. The increase reflects the added features available in this tier. Growing businesses in need of a more robust solution will find the Plus plan worth the additional costs.

The Professional plan follows at the cost of $159 per month. This plan includes features aimed at businesses nurturing a growing consumer base so it’s all about empowering businesses with optimization tools and analytics data.

Finally, the Enterprise plan which starts at a pricing point of $279 per month, includes every feature ActiveCampaign offers. This plan is tailored to serve businesses with larger requirements – high volume mailing, multiple users, advanced customer experience automation – those pillars that large-scale operations depend on.

Let’s visually summarize the initial costs of all plans in a straightforward comparison:

PlanStarting Price

Remember, ActiveCampaign also offers a free 14-day trial for all their plans, and with regards to the final price, it’s crucial to consider the number of your active contacts. This will ensure you’re not paying more than you need to, while meeting all your email marketing requirements.

You’re ready to make an informed decision when choosing between ActiveCampaign’s pricing plans. In the end, it all comes down to your individual needs and the specifics of your business. Match these needs to the corresponding plan and you’re on the right path.

Choosing the Right Plan for Your Business

Knowing all about ActiveCampaign’s pricing and features can come in handy. But the real crux of the matter is deciding which plan aligns best with your business needs. It’s not always about the lowest price or the most comprehensive feature set. It’s about what your business needs to grow and succeed.

Consider where you’re at in the business lifecycle. If you’re just starting out, the Lite plan may be a good fit, providing all the basic features you need, like email marketing, subscription forms, and basic reporting.

Growing businesses might find a better match with the Plus plan. This includes extra features like CRM with Sales Automation, customer and prospect data, and integrations with popular tools to streamline your marketing activities.

When your business has matured and you’re looking for more optimization and analytics, the Professional plan should be your go-to. It boasts machine learning capabilities and split automations to maximize your online presence and business processes.

Finally for those larger-scale operations needing custom reports, free design services, and dedicated account rep, ActiveCampaign’s Enterprise plan is the top shelf choice.

For better visualization, here’s a markdown table of Active Campaign’s plans with the main features they each include:

ActiveCampaign PlansMain Features
LiteEmail Marketing, Subscription Forms, Basic Reporting
PlusCRM & Sales Automation, Contact & Lead Scoring, Deep Data Integrations
ProfessionalMachine Learning, Predictive Sending & Win Probability, Split Automations
EnterpriseCustom Reporting, Free Design Services, Dedicated Account Rep

But remember, the choice of plan should always match your business requirements. Start small if necessary, you can always upgrade as your business grows. The good news? ActiveCampaign offers a free 14-day trial for all plans, so you can test drive before fully committing. Enjoy the process as you explore and decide. Good luck on your ActiveCampaign journey.


So, you’ve explored the ins and outs of ActiveCampaign’s cost structure. You’ve seen how each plan – Lite, Plus, Professional, and Enterprise – caters to different business stages and needs. You’ve learned that cost isn’t just about the monthly fee, it’s also about the number of active contacts you’ll be managing. Remember, there’s a free 14-day trial to get your feet wet before diving in. Now, it’s your turn to make a choice. Think about your business needs, your budget, and the features you can’t do without. Don’t rush, explore each plan thoroughly. Picking the right plan is crucial for your business’s growth and success. With ActiveCampaign, you’re sure to find a plan that fits like a glove. Happy exploring!

What is ActiveCampaign?

ActiveCampaign is a platform that offers email marketing services. It provides different pricing tiers tailored to individual needs and business specifics, which includes Lite, Plus, Professional, and Enterprise plans.

What plans does ActiveCampaign offer?

ActiveCampaign offers four main plans: Lite, Plus, Professional, and Enterprise. Each plan is designed with specific features suitable for different stages of business development – from individuals or small startups to large-scale operations.

What is the cost for each plan offered by ActiveCampaign?

ActiveCampaign’s plans start from $15 per month for the Lite plan and can go up to $279 per month for the Enterprise plan. However, the exact cost will depend on the number of active contacts.

Does ActiveCampaign offer any trial period?

Yes, ActiveCampaign provides a free 14-day trial for all their plans. This allows potential customers to explore the features and decide on the most suitable plan for their business.

How to choose the right ActiveCampaign plan?

The choice of an ActiveCampaign plan should be based on your individual needs and business requirements. It’s important to consider your business lifecycle and the specific features you need, such as analytics and optimization functionalities, when selecting a plan.

Is there any guidance available to choose the right plan?

The article provides detailed guidelines and a features breakdown for each plan. It also emphasizes the process of exploring plans through the free trial, which can be helpful in making the right decision.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.