Unraveling the Cost: Your Complete Guide to ActiveCampaign Membership Fees

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If you’re considering a dive into the world of email marketing, odds are you’ve come across ActiveCampaign. It’s a powerful tool that can streamline your marketing efforts, but what’s the cost? Understanding the fee for an ActiveCampaign membership is crucial before you commit your hard-earned cash.

ActiveCampaign offers several pricing tiers, each with its own set of features and benefits. Whether you’re a small business owner or part of a large enterprise, there’s likely a plan that fits your needs and budget. Let’s break down the cost of ActiveCampaign membership to help you make an informed decision.

Remember, investing in the right email marketing tool can significantly boost your business’s growth. So it’s worth taking the time to understand the cost and value of an ActiveCampaign membership. Stay tuned as we delve deeper into this topic.

ActiveCampaign Membership Pricing Tiers

As you delve into the world of ActiveCampaign, you’ll notice different membership pricing tiers. This platform caters to a diverse range of needs. Whether you’re a small business dipping your toes into email marketing or a large enterprise with a hefty budget, there’s a membership plan for you.

Lite Plan: The entry-level plan starts at $9 per month, perfect if you’re just starting out. It includes unlimited sending, email marketing, send-time optimization, and up to 3 users.

Plus Plan: Climbing up the ladder, there’s the Plus plan. Priced at $49 per month, it opens up a world of CRM with sales automation, contact & lead scoring, and up to 25 users.

Professional Plan: For $129 per month, you get the Professional membership. It steps the game up with machine learning, predictive sending and win probability, and up to 50 users.

Enterprise Plan: Lastly, the big guns come out with the Enterprise plan. With pricing starting from $229 per month, you can benefit from custom reporting, custom domain, dedicated account rep, and unlimited users.

Let’s throw all these details into a neat little table for easy comparison:

Membership PlanPrice per MonthKey Features
Lite$9Unlimited Sending, Email Marketing3 Users
Plus$49CRM with Sales Automation25 Users
Professional$129Machine Learning50 Users
Enterprise$229Custom ReportingUnlimited Users

As you progress on your journey, each membership step up ensures you will not stay behind in your email marketing game. Each tier provides a set of advanced functions and tools, making it worth the additional monetary investment. Remember, strategically investing in the right tools is essential to expand your business. Be aware of your business needs and capabilities before you take the plunge. Don’t rush; take your time to study each tier and decide what plan will best serve your business.

Small Business Plans

Looking for a plan best suited to a small business? Your choices lie within ActiveCampaign’s Basic and Plus plans. These are the two middle-level pricing tiers, designed with small business needs in mind.

Take the Basic plan, for instance. It starts at just $9/month when billed annually. This package offers up to 500 contacts, unlimited sending, and key features tailored for a modest budget. It includes marketing automation, chat and email support, and up to 3 users.

Contrarily, for businesses that are growing, you might want to look towards the Plus plan. With prices starting at $49/month, it offers even more features. This includes everything that Basic offers along with CRM with sales automation, contact and lead scoring, deep data integrations, and custom user permissions.

Table: ActiveCampaign Small Business Plans

PlanStarting PriceContact LimitUser LimitKey Features
Basic$9/month500 contacts3 usersMarketing automation, Chat and Email support
Plus$49/monthUnlimitedUnlimitedAll Basic Features, CRM with sales automation, Contact and lead scoring, Deep data integrations, Custom user permissions

When comparing the Basic and Plus plans, consider what your small business truly needs to thrive. Is your business aiming for quality connections with a tight-knit customer base? Then perhaps the Basic plan will suffice. Or, are you on a trajectory of rapid growth that requires comprehensive automation features and flexible user permissions? Then you might want to invest in the Plus Plan.

Remember, it’s not always about choosing the cheapest option or the one with the most features. It’s about selecting the plan with the features that will allow your small business to not just survive, but succeed in the competitive landscape.

While it’s tempting to think ahead and plan for a future of explosive growth, it’s critical to also stay grounded in the reality of your current business size and needs. With ActiveCampaign’s scalable memberships, you’re always free to upgrade or downgrade as needed without any hidden charges or penalties. So feel free to start small and scale up as your business grows.

That’s the beauty of ActiveCampaign’s flexible pricing. It caters to businesses at all stages, ensuring you get the right tools at the right price, regardless of your company’s size.

Enterprise Plans

Taking a leap from the Basic and Plus plans of ActiveCampaign, you’ll position yourself on the doorstep of Enterprise plans. This one’s custom-made for businesses requiring a more expansive toolset to manage large-scale marketing operations. Let’s dive into what the Enterprise plan offers, its pricing, and how it can give your business the extra oomph it needs to soar higher.

ActiveCampaign developed the Enterprise plan to cater to corporate organizations, large businesses, and the likes. The primary feature that sets the Enterprise plan apart is its dedicated account representative. Think of it as your personal guide into the world of ActiveCampaign. They’ll assist you in setting up, managing, and optimizing your campaigns. Additionally, this plan also offers phone support – a feature absent from the lower-tier plans.

When it comes to pricing, the saying ‘more the merrier’ certainly applies. An Enterprise plan starts at $229 per month for 500 contacts. As the number of contacts increases, your cost would increase proportionally. Remember, it’s a small investment towards the growth of your business, and with the array of features provided, it’s well worth it.

Here’s a quick snapshot to summarize the pricing breakdown:

Number of ContactsPrice per Month

How about unlocking unlimited features? Yes, that’s right! With the Enterprise plan, you can utilize unlimited features such as custom mailserver domains, advanced reporting, and in-depth onboarding to help push your business to the next level.

Business growth isn’t a mere cakewalk, especially when you want your marketing efforts to yield significant results. ActiveCampaign’s Enterprise plan not only enables you to manage your email marketing campaigns but also to harness the full potential of them, translating into tangible benefits for your business. It might just be the tool you need to reach those sky-soaring business goals.

Features and Benefits

Don’t be fooled by prices alone when considering the ActiveCampaign Enterprise plan. This plan isn’t just about cost, it’s about the benefits and features you receive for that cost. This platform is not just an email marketing solution, but a complete, robust automation platform aimed at helping your business succeed.

The Enterprise plan of ActiveCampaign provides a comprehensive toolset. One of this plan’s key features is the inclusion of a dedicated account representative. With this feature, you get your own dedicated expert, ready and available to help you maximize your use of the platform. It’s like having your very own ActiveCampaign expert by your side, all the time.

Another complimentary part of the package is phone support. ActiveCampaign realizes that there are instances when you need on-the-spot clarity and immediate solutions, and nothing beats the convenience of getting those answers over a quick phone call.

The plan comes with unlimited features such as custom mailserver domains. Managing your email domains with ActiveCampaign will save you time compared to other marketing platforms where you would typically have to set-up and maintain this component yourself.

It also offers advanced reporting features. With this, you can track your email campaigns performance and other metrics with better clarity, helping you align your efforts with your organizational goals more effectively.

Looking at in-depth onboarding, you realize the advantage the ActiveCampaign’s Enterprise plan brings. It guides and familiarizes you with the platform for a much quicker and efficient use of its vast range of features.

So, in truth, the cost of the ActiveCampaign’s Enterprise plan does not just bring a set of tools your way. It brings you an environment that aims at making your business processes simpler, unique, and efficient. It brings you closer to your business goals. Now, isn’t that worth considering? Passion for strengthening your business doesn’t necessarily mean breaking the bank, it just means choosing wisely.

Choosing the Right Plan for Your Needs and Budget

When it comes to ActiveCampaign, there isn’t a one-size-fits-all solution. Each business has unique needs, and the pricing plans reflect that diversity. It’s crucial to understand the different plan options and what they can offer your business.

At the most basic end, there’s the Lite plan suitable for companies just starting with email marketing. It’s affordable and offers core features such as email marketing, marketing automation, and chat and email support.

In the middle of the spectrum, the Plus, Professional, and Enterprise plans bring additional features. These include contact scoring and segmentation, partner links, predictive sending, and even your dedicated account manager.

And of course, the key focus of our discussion – the Enterprise plan. Designed for larger organizations, it’s the most comprehensive offering. It provides phone support, custom mailserver domains, and advanced reporting. But remember, it’s not just about cost, but the benefits and features that help your business succeed.

Take a moment to reflect on your company’s specific needs. Are you a small business or a large corporation? What type of support do you need? How extensive are your email marketing needs?

Prices range from $9/month for the Lite plan to $229/month for the Enterprise package. It’s important to decide if the features offered in the more expensive plans align with your company’s requirements.


Seeing the value of what you’re purchasing is paramount. As the old saying goes, “You get what you pay for”. Your investment in a plan like Enterprise is not just an expense. It’s a tool that brings an environment aimed at making your business simpler, efficient, and unique.

The choice of plan depends heavily on your needs and the vision you have for your business. Choosing the right subscription will affect not only your budget but indeed the efficiency of your operations. Therefore, choose wisely.


So you’ve seen the various ActiveCampaign pricing plans and their benefits. It’s clear that investing in the right plan can be a game changer for your business operations. Whether you’re just dipping your toes into email marketing with the Lite plan or going all in with the Enterprise plan, ActiveCampaign has got you covered. Remember, it’s not just about the cost, but also the value these plans bring to your business. With ActiveCampaign, you’re not just buying a membership, you’re investing in a tool that can help your business thrive. So go ahead, choose the plan that fits your needs and budget, and watch your business reach new heights.

What are the different pricing plans offered by ActiveCampaign?

ActiveCampaign offers four main pricing plans: Lite, Plus, Professional, and Enterprise. Each plan comes with distinctive features catering to specific business needs.

Why is the Lite plan recommended for starters in email marketing?

The Lite plan is the most basic plan. It’s ideally suited for businesses just getting started with email marketing because it provides all the fundamental features at a cost-effective price.

How does the Enterprise plan differ from other plans?

The Enterprise plan is the most comprehensive. It includes all features from the lower-tier plans and offers additional advanced features such as custom reporting, a dedicated account representative, and more.

Why is it important to choose the right ActiveCampaign pricing plan?

Choosing the right pricing plan is critical to ensure the efficiency of operations in your business. Different plans serve different business needs; hence, it’s vital to choose a plan that aligns with your specific objectives and budget.

What factors should you consider when choosing an ActiveCampaign plan?

When selecting an ActiveCampaign pricing plan, consider your business’s specific needs, the size of your contact list, and your budget. Assess the features offered by each plan and align them with your marketing goals.

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