Unveiling ActiveCampaign Annual Cost: Is It Worth Your Investment?

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If you’re looking into streamlining your business’s email marketing, you’ve probably come across ActiveCampaign. It’s a powerful tool that can take your customer engagement to the next level. But, one question remains: how much does ActiveCampaign cost for a year?

You’re not alone in wondering this. It’s a common question asked by many business owners. After all, you want to ensure you’re getting the best bang for your buck. In this article, we’ll break down the cost of ActiveCampaign for a year, considering different plans and features.

Remember, investing in a tool like ActiveCampaign is not just about cost, but about the value it brings to your business. So, let’s dive into the details and help you make an informed decision.

Understanding ActiveCampaign

Before diving into the exact dollar value for ActiveCampaign, it’s crucial to highlight what the platform is and what it can bring to your business. ActiveCampaign is a leading customer experience automation (CXA) platform that unifies critical facets of your business. It seamlessly integrates marketing automation, email marketing, sales automation, and CRM into one efficient platform.

ActiveCampaign’s primary goal is to aid businesses in automating their customer experiences. It’s an excellent tool that meets you where your business needs are. That could be anything from setting up straightforward email marketing campaigns to creating complex automation workflows that touch on different parts of your customer journey.

One of the unique aspects of ActiveCampaign compared to other marketing platforms is its Customer Success Commitment. It’s a set of 14 promises that ActiveCampaign makes to you as a customer to ensure you get the most of their services. They guarantee value like no long-term contracts, a hassle-free setup, and fantastic customer support. It’s the type of assurance that gives businesses the confidence to invest in them.

Understanding ActiveCampaign’s pricing involves knowing the types of plans they offer and how these tailor to your business needs. They have four primary plans: Lite, Plus, Professional, and Enterprise. Each plan differs in features, complexity, and of course, cost. However, rather than seeing this as a barrier, you’ll find it to be a customizable approach to get exactly what you need. You’re not paying for the extras that don’t bring value to you.

ActiveCampaign offers a lot of extensive features, even in its most basic plans. It’s important to go deeper into these features in the next sections, to see how these can significantly impact your business’ growth and customer satisfaction. So, continue reading to set a clear expectation of what you’re investing in and how it can potentially elevate your business operations.

ActiveCampaign Pricing Plans

Understanding ActiveCampaign pricing plans can empower you to make an informed decision for your business. ActiveCampaign offers a tiered pricing structure, letting you choose the perfect fit for your needs. From small businesses to large enterprises, ActiveCampaign’s pricing is designed to be flexible.

These plans are:

  • Lite
  • Plus
  • Professional
  • Enterprise

These are not one-size-fits-all options. The beauty of ActiveCampaign’s pricing model is that it’s customizable, based on the specific needs of your business. This personalization ensures you only pay for what you need.

To start, the Lite plan is the most affordable of the four. Perfect for small businesses and startups, it gives you access to unlimited sending, email marketing, and basic marketing automation capabilities.

Stepping up, the Plus plan offers everything in Lite, along with CRM, contact & lead scoring and deep data integrations. This is a robust option for growing businesses ready to take their marketing automation to the next level.

Moving on to the Professional plan, ActiveCampaign introduces machine learning capabilities, predictive sending, and customer behavior variables. If you are looking to revolutionize your marketing efforts, this plan is your springboard.

The final tier, the Enterprise plan, is tailored for large corporations and high-volume senders. It comes with dedicated resources, custom reporting, and a dedicated account representative.

Remember, to determine the exact cost of these plans for your business, a count of your contacts is necessary. ActiveCampaign charges based upon the number of contacts in your list.

This flexibility allows you to comfortably scale your plan as your business grows. For exact prices, refer to the pricing page on the ActiveCampaign site.

Rest assured, each plan is packed full of valuable features and tools to help shape your customer experiences. But how do these features and tools translate into results for your business? Let’s find out in the next section.

Free Trial Period

Before locking into any payment plan, it’s essential to test drive the system for compatibility with your business needs. Fortunately, ActiveCampaign agrees with this sentiment and offers a 14-day free trial period. This risk-free period allows you to experience firsthand their robust marketing automation, email marketing, and CRM tools.

Your trial period with ActiveCampaign is a sandbox. All the tools that come with the paid plans, like Email Marketing, Website Messaging, and CRM with Sales Automation, are accessible during the trial. It’s a great opportunity to test them out to better understand how they can benefit your business.

Even if you don’t have prime tech skills, ActiveCampaign helps you make the most of your trial period. They offer interactive guides and tutorials to get you started. You’ll discover how the platform organizes customer data for personalized marketing and can familiarize yourself with their powerful CRM.

During the trial period, you can have access to up to 100 contacts and 100 emails. This way, you can see how effectively ActiveCampaign communicates with your leads and customers – the software focuses on driving your marketing efforts through automation-rooted strategies.

Remember: The free trial doesn’t require you to input payment information upfront. It’s a unique benefit to keep in mind – not all CRM and marketing automation providers offer this.

Despite the benefits of the free trial, naturally, there are a few limitations. You’ll miss out on a couple of the higher-end services like Machine Learning capabilities and Custom Domain. Understandably, these premium features are exclusive to their paid plans.

After exploring the platform in a no-stakes environment, you may feel more confident about choosing one of ActiveCampaign’s tiers. But the decision-making process doesn’t stop there. How do the annual costs of these tiers add up compared to monthly payments? Are you fully leveraging all the features your chosen tier offers? Continue to the next section to delve deeper into the yearly expense of ActiveCampaign, and assess which plan is the perfect fit for your business.

Lite Plan

As you navigate the pricing tiers of ActiveCampaign, the first stop is the Lite Plan. This tier offers you essential email marketing capabilities. It’s perfect if you’re starting out or have a tight budget but still want to capitalize on the power of automation.

The Lite plan gets you features such as email marketing, unlimited sending, marketing automation, and chat and email support. Plus, you’re not limited to a single user – this plan supports up to three users. Having more hands on deck can empower you to make the most of the platform’s tools, even while on the Lite subscription.

Even with its affordability, it’s worth noting more advanced features such as CRM, sales automation, and machine learning capabilities aren’t available on this plan. If your business needs outgrow the Lite plan’s capabilities, remember ActiveCampaign offers more comprehensive options you may want to consider.

FeaturesLite Plan
Email MarketingYes
Unlimited SendingYes
Marketing AutomationYes
Chat & Email SupportYes
Multi-UserUp to 3 Users
Sales AutomationNo
Machine LearningNo

As you assess the annual cost, you’re able to take some peace of mind from ActiveCampaign’s flexible pricing structure. The Lite plan starts at $9 per month, billed annually. This price is for up to 500 subscribers and increases proportionately as your list size grows. The detailed pricing structure is available on the ActiveCampaign site, offering transparency for your budgeting process.

Leveraging the trial period you just completed, you’re in the best position to assess whether the Lite Plan will meet your needs. After testing various features, you can now determine if the Lite Plan’s capabilities align with your business requirements.

Plus Plan

Moving up the ladder, the next tier after the Lite Plan in the ActiveCampaign pricing model is the Plus Plan. This plan offers markedly more features, making it a comprehensive choice for businesses that need a little extra firepower with their marketing efforts. If you’re looking to harness robust automation, CRM, and advanced contact and lead scoring, the Plus Plan could prove to be invaluable.

The most noteworthy aspect of the Plus Plan is its versatility. You have access to not only robust email marketing and unlimited sending but also features like CRM with sales automation, contact and lead scoring, and even advanced segmentation. This holistic approach means that you’re better equipped to target your marketing efforts and reach your potential customers effectively.

The Plus Plan kicks off at $49 per month when billed annually. Remember, the cost can scale up depending on your subscriber list size. Here’s a markdown table for that:

Subscriber ListMonthly Cost
0 – 500$49
500 – 1,000$125
1,000 – 2,500$179

So right here, you notice that the Plus Plan requires a slightly higher investment than the Lite Plan. But consider this: Along with the power-packed features, you also gain access to up to 25 users, easing the resource distribution in larger teams. The Plus Plan also brings custom domain, SMS marketing, and integrated forms into your arsenal, further cementing its superiority over the Lite Plan.

While the Lite Plan helps you dip your toe into the pool of email marketing and automation, the Plus Plan invites you to take a full dive. The richness of features it adds to your disposal could make it a pivotal part of your business growth strategy.

Now that you’ve understood the Lite Plan and the Plus Plan, it’s time to dive deeper into ActiveCampaign’s pricing structure and explore the even more comprehensive, high-performance tiers. These tiers, the Professional Plan and the Enterprise Plan, are designed for businesses with advanced needs and scalable aspirations.

Professional Plan

Now that you’ve understood the Plus Plan, let’s move up a notch to the Professional Plan. This plan is ActiveCampaign’s next tier and it’s aimed squarely at companies expecting more from their marketing.

Think of the Professional Plan as a turbocharged version of the Plus. You’re not just getting more of the same features, you’re stepping into a more powerful suite of tools designed to supercharge your marketing campaigns.

In addition to the features offered in the Plus Plan, you also get machine learning, predictive sending, and win probability. These exciting tools give you an edge when it comes to understanding and targeting your customer base. Also, you’ll enjoy an extended limit of 50 users which comes in handy for larger teams.

One of the standout features of the Professional Plan is predictive content, a powerful tool using data-driven insights to deliver highly targeted content to your customers. Also noteworthy is the customer attribution and path to purchase tool which lets you identify the most effective channels for customer conversion, helping you optimize your marketing strategy for maximum effectiveness.

As with the Plus Plan, pricing is relative to the size of your subscriber list. The Professional Plan is significantly more expensive though, starting at $129 per month if billed annually.


| Monthly Billing |

Annual Billing

| — |

upto 500

| $159 |

501 – 2500

| $218 |

2501 – 5000

| $278 |

Over 5000

| Contact ActiveCampaign |

Contact ActiveCampaign

Remember that ActiveCampaign offers scalable pricing, so this plan becomes more cost-effective as your subscriber list grows. But make no mistake. The Professional Plan is a powerhouse of a toolset, but it’s not for every business. Your specific needs and budget should guide your choice. Keep that in mind as we continue to explore the pricing tiers of ActiveCampaign.

Enterprise Plan

Scaling even further, ActiveCampaign offers an Enterprise Plan which is their top-tier option, meticulously designed for those businesses that need a heavy-duty, high-performance email marketing solution. This plan steps things up a notch, catering to businesses with expansive subscriber lists or those requiring impeccable deliverability rates and enhanced tools for their campaigns. Starting at a substantial $229 per month billed annually, it can seem quite pricey. However, it all goes down to your specific needs.

This isn’t your average plan. It’s no less than a titan powerhouse that equips you with the best of ActiveCampaign’s tools along with a host of premium features. In your journey to the top, you’ll find custom mailserver domain, dedicated account representative, phone support, onboarding consultation, and free design services, all designed to give you a seamless and satisfactory experience.

It can be captivating to have all these features at your disposal, but it’s crucial to note that the Enterprise plan isn’t a one-size-fits-all. You might need to evaluate if the high-end tools like uptime SLA, unlimited users, and custom reporting among others, are indispensable to your business.

Key FeatureProfessional PlanEnterprise Plan
Custom mailserver domainNoYes
Dedicated account representativeNoYes
Phone supportNoYes
Uptime SLANoYes
Unlimited usersNoYes
Free design servicesNoYes
Cost (billed annually)$129 per month$229 per month

That said, the Enterprise Plan is undoubtedly a match for businesses with extensive and complex needs focusing on high volume data and seamless automation. If you’re considering levelling up to this plan, ensure you’ve weighed all aspects, including the needs of your subscriber list, budget, and marketing strategies.

Though it may appear like a leap, it could well be a game-changer in your email marketing campaign should it align with your business requirements. Nonetheless, remember that it’s all about finding the plan that fits like a glove for your business, whatever the size may be.

Additional Costs and Features

In addition to the price of the selected plan itself, ActiveCampaign introduces a couple more elements to consider. Understanding these costs and features can help you to make a more informed decision.

Let’s dive into the additional features first. ActiveCampaign’s plans feature a wide array of tools and services that expand with each tier. But what sets it apart are the premium features available in the Plus and Enterprise plans. While the Lite plan provides a basic marketing automation, the Plus plan offers CRM with sales automation, contact and lead scoring, plus custom user permissions. The Enterprise option takes it a notch higher with custom mailserver domain, dedicated account representative, phone support, onboarding consultation, and free design services.

Aside from the traditional features each plan presents, if you need more additional services like integrations with other platforms, custom template designs, expert migration, or private training, you might have to shell out more. The fees for these services are not included in the pricing packages and are usually billed separately.

Let’s talk about payment schedules. ActiveCampaign allows you to pay monthly, but if you’re considering a long-term commitment, go for their annual payment option. That’s where significant savings are. With annual billing, you can save up to 30% off the regular monthly cost.

Billing ScheduleSaving

Finally, Active Campaign does not offer a free plan, but you can take advantage of their 14-day free trial to experience and explore the solution. This should give you plenty of time to decide if this email marketing solution fits your business needs.

Calculating the Total Cost for a Year

When evaluating the cost of ActiveCampaign for a year, don’t forget factor in all the elements, not just the plan pricing.

Start by looking at the base price of the ActiveCampaign plan that suits you. You’ve to take into account the number of contacts, the services, premium features, or add-ons you need. Remember, each plan targets a specific business size and need.

ActiveCampaign pricing works on tiers:


Add in any extra services you might require. For example, custom template design, expert migration, private training. These will adjust the overall cost. However, it’s worth mentioning that you’ll appreciate the value of the extra boost to your campaign’s effectiveness.

While mapping out these costs, there’s a golden chance here to maximize your savings. ActiveCampaign offers a substantial annual payment discount. If you elect for this, you’ll see a significant drop in the total cost. Let’s say, assuming no extras, a Plus plan with 1000 contacts will cost $74 per month. That’s $888 annually. But choose the annual billing and you pay only $708, saving $180 a year.

One more key point. ActiveCampaign does not have a free plan but they offer a 14-day free trial. You can use this period to see how the service fits your needs before signing up for a year’s commitment. This adds value to your investment as it reduces potential risk.

Remember, the core aim here is to understand the full value ActiveCampaign is providing and then balance this with its cost for your business. By following these steps, you’ll get a clearer picture of ActiveCampaign’s annual cost and the overall value it delivers.

Is ActiveCampaign Worth the Investment?

When you’re considering the cost of using ActiveCampaign for a year, one of the essential questions to ask yourself is whether this marketing automation tool is worth the investment. It’s a considerate business expense, isn’t it? As with any other tool or service, the answer depends on several factors, including your specific needs and expected return on this investment.

Remember, ActiveCampaign isn’t just about sending emails; it’s an all-in-one solution offering email marketing, automation, sales CRM, and messaging. It’s designed to help you engage with your customers, convert potential leads into customers, and retain those customers in the long term.

Examine how ActiveCampaign aligns with your goals. Does it fill a gap in your current marketing strategy? Does it offer features you’ve been lacking? If you’re struggling with juggling multiple marketing tools and platforms, ActiveCampaign could be a significant consolidation step, making your marketing strategy more efficient and streamlined.

Define the value of these features and efficiency gain in terms of time and money. For example, if ActiveCampaign can save two hours of your team’s time every day by automating marketing tasks, that’s over 700 hours a year. Put a dollar amount to your team’s hourly rate to calculate the potential savings.

Here is a simple table showing potential savings for a team if they save 2 hours in a week using ActiveCampaign:

Hours savedAnnual savings (assuming $20/hour)
2 hours/day$14,600

It’s important to note that while ActiveCampaign does come with a monthly/yearly cost, the productivity improvements and conversions it brings can offset this cost substantially.

Remember, the decision shouldn’t solely be price-driven. The primary question shouldn’t be “How much is ActiveCampaign for a year?” but rather “What value does ActiveCampaign bring to my business?” Understanding the balance between cost and value will guide you in making an informed decision.

Take advantage of the 14-day free trial to test ActiveCampaign and see if its benefits align with your business goals. This trial period can be a valuable tool in making the decision of whether ActiveCampaign is worth the investment for your business.


Determining the yearly cost of ActiveCampaign for your business involves more than just looking at the price tag. It’s about assessing the overall value it brings to your operations. Remember, it’s not just about the cost, but how ActiveCampaign aligns with your marketing strategy and goals. Consider the potential savings you’ll reap from using its automation features. Don’t forget the 14-day free trial that lets you gauge if this platform is a suitable investment for your business. In the end, it’s the value and impact ActiveCampaign can bring to your business that truly counts.

What is the main focus of the article?

The article focuses on ActiveCampaign, its value, and how it can benefit your business in terms of time and money savings through its automation features.

What is ActiveCampaign?

ActiveCampaign is a comprehensive marketing platform that offers automation features that can help streamline your marketing strategy and potentially save you time and money.

How can ActiveCampaign align with my marketing strategy?

ActiveCampaign offers a vast range of features that could be used to enhance your marketing strategy, from email automation to customer relationship management, thereby making it an ideal tool for targeting and conversion optimizations.

Can I test ActiveCampaign before deciding to invest in it?

Yes, ActiveCampaign offers a 14-day free trial for you to explore its features and gauge its alignment and potential impact on your business goals and marketing strategy.

Should my decision to use ActiveCampaign be solely based on the cost?

No, the decision should be founded on the value that ActiveCampaign can bring to your business, rather than simply its cost. Consider potential savings in time and money through automation, and how it can elevate your marketing strategy.

What is the biggest advantage of using ActiveCampaign?

ActiveCampaign’s biggest advantage lies in its ability to save you exceptional amounts of time and money by automating your marketing processes. It allows you to work more efficiently and contribute to your company’s growth.

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Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

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