Unveiling the Owners of ActiveCampaign: Key Investors and Their Impact

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Ever wondered who’s behind the success of ActiveCampaign? It’s a question that’s piqued the curiosity of many, especially those in the digital marketing world. ActiveCampaign, a renowned name in the customer experience automation (CXA) industry, has been making waves for its top-notch services and innovative solutions.

History of ActiveCampaign

ActiveCampaign dates back to 2003 when it was initially founded as a software consulting firm. It did not take long before the company moved towards the email marketing sphere. With its innovative solutions and high-quality services, the company carved a niche for itself and began to dominate its designated market.

In 2013, ActiveCampaign pivoted from being a traditional email marketing service to a sales-and-marketing-focused Software as a Service (SaaS) provider. The goal was to assist small businesses in delivering an amazing customer experience. This decision marked a revolutionary turn in the company’s history, with ActiveCampaign’s streamlined suite of tools serving the needs of a wide variety of businesses.

You may wonder about the brains steering this successful company. The Chief Executive Officer and brain behind the entire operation is Jason VandeBoom. His vision is to simplify the often intimidating world of customer experience automation (CXA). Without his guiding hand, ActiveCampaign would not be the CXA leader that it is today. Under VandeBoom’s leadership, the company has seen staggering success, with an exponential increase in its customer base in a relatively short span of time.


This enormous growth trajectory reveals ActiveCampaign’s commitment to excellence and its unwavering dedication to its customers. The company continues to invest in groundbreaking technology and is always on the lookout for ways to improve user experience. And so, the story of ActiveCampaign unfolds, continuing to write itself with each emerging chapter in its ongoing journey of customer experience automation…

Founders of ActiveCampaign

When you’re looking to understand the great minds behind ActiveCampaign, the name that stands out is Jason VandeBoom. He is the one who laid the groundwork for what is now a leading platform in customer experience automation.

VandeBoom founded ActiveCampaign in 2003. Starting from quiet beginnings as a software consulting firm, it’s grown to be a trailblazer in the SaaS world. His ability to lead and innovate has heralded a new era in sales and marketing automation.

Reflecting back on the journey, 2013 was a critical turning point for ActiveCampaign. The firm pivoted to a different business model under VandeBoom’s leadership. They transitioned to a focus on sales and marketing which marked the company’s transformation into being a customer-oriented SaaS provider.

Today, under this stalwart’s guidance, you will find ActiveCampaign has an impressive customer base. The data speak volumes:

YearNumber of Customers
2003Initial Foundation
2013Significant Growth
PresentMass Users Worldwide

With a relentless commitment to excellence and perpetual dedication to improving user experience, VandeBoom’s leadership is an important factor in ActiveCampaign’s success story.

Still, it’s important to remember that this isn’t the ending of the story. Far from it. Every day, the team at ActiveCampaign continues to passionately pursue the dream of VandeBoom, working diligently to revolutionize customer experience automation.

Current Ownership of ActiveCampaign

Diving into the specifics of ActiveCampaign’s current ownership, Jason VandeBoom holds the helm. As both founder and active CEO, he has remained at the core of the company’s radical transformation and growth.

In essence, VandeBoom owns and operates ActiveCampaign. He has a persistent vision and unyielding commitment to the company. His leadership style revolves around the principle of always keeping the customer at center stage, shaping the company’s philosophy since its pivot.

From humble beginnings as a software consulting firm to its rebirth as an industry-leading customer experience automation provider, VandeBoom has steadfastly led ActiveCampaign. Always at the forefront of innovation, he’s pioneered initiatives that have redefined the boundaries for customer engagement.

Under VandeBoom’s leadership, ActiveCampaign has experienced phenomenal growth. Between the years of 2013 to 2020, the company’s customer base grew from just a few hundred to over 120,000. These are businesses spread across 170 countries, all relying on ActiveCampaign’s suite of services to optimize their customer engagement and marketing efforts.

Here’s how the numbers stack up:

YearCustomer Count

Continuing forward, it’s anticipated that ActiveCampaign, under VandeBoom’s ownership and leadership, will adhere to its founding philosophy. This involves an unwavering dedication to delivering improved and innovative customer experience automation. As you can imagine, VandeBoom’s role in ActiveCampaign’s success story can neither be understated nor overlooked. His ownership continues to shape the company in pursuit of its grand vision, aiming to revolutionize how businesses engage with their customers.

Key Investors

Starting as a small outfit in 2003, ActiveCampaign managed to fly under the radar for most of its existence. For quite some time, ActiveCampaign was bootstrapped, relying solely on revenues and being profitable without external financing. However, as the customer experience automation space began to grow, several key players started marking their emergence in the investment scene.

In January 2020, a pivotal shift happened. ActiveCampaign announced that it had accepted a $100M series B funding round from Susquehanna Growth Equity (SGE). It’s important to underline that this was the company’s first institutional investment, which came almost 17 years after its inception. Nobody can ignore SGE’s decision to provide substantial backing, even after so many years into ActiveCampaign’s journey.

Since its investment, the company has continually defied expectations. Turn your eyes to the numbers for a moment and let them do the talking:

YearCustomer Base
2013Few hundred
2020Over 120,000

We should also mention Silversmith Capital Partners, another major investor. Stepping into the picture in 2016, Silversmith significantly bolstered the overall growth and development of the company with a $20M investment. With its help, ActiveCampaign was able to scale its operations and reach new heights.

Diving a bit more into details, aside from these key investors, there are also many private individual investors who have shown their trust in ActiveCampaign’s potential. At the time of writing, details into private investments remain undisclosed, but one can’t deny the appealing opportunity that the company presents for any investor.

As we can see, the key investors for ActiveCampaign are not slim. Silversmith Capital Partners and Susquehanna Growth Equity gave the company the financial boost it needed to grow. Their financial involvement signaled a huge leap forward for Jason VandeBoom’s brainchild, catapulting ActiveCampaign into a new era of innovation and customer experience automation solutions.


So you’ve seen the journey of ActiveCampaign’s ownership. It’s been a road marked by strategic investments and steadfast leadership. Susquehanna Growth Equity’s $100M series B funding in 2020 and Silversmith Capital Partners’ $20M investment in 2016 have been catalysts in ActiveCampaign’s growth. The company, under the determined leadership of Jason VandeBoom, has utilized these investments to scale operations and innovate in customer experience automation. The future of ActiveCampaign looks promising with these key players steering its course. This is the story of ActiveCampaign’s ownership, a testament to the power of strategic investments and visionary leadership.

Frequently Asked Questions

Who are the key investors in ActiveCampaign?

ActiveCampaign’s key investors include Susquehanna Growth Equity (SGE) and Silversmith Capital Partners. SGE contributed to the most recent funding round, while Silversmith invested earlier in 2016.

How much did Susquehanna Growth Equity (SGE) invest in ActiveCampaign?

SGE invested $100M in ActiveCampaign during the 2020 series B funding round. This marked the first institutional investment in the company after 17 years.

What was the contribution of Silversmith Capital Partners to ActiveCampaign?

Silversmith Capital Partners invested $20M in ActiveCampaign in 2016. This investment played a significant role in the company’s growth.

What has been the impact of these investments on ActiveCampaign?

These investments have allowed ActiveCampaign to scale its operations and reach new heights in customer experience automation. It has resulted in a new era of innovation and growth for the company.

Who is the current owner and leader of ActiveCampaign?

ActiveCampaign is currently under the ownership and leadership of Jason VandeBoom.

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