Unveiling the Ownership and Success Story Behind ActiveCampaign

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Ever wondered who’s behind the powerhouse that is ActiveCampaign? You’re not alone. It’s a question that’s crossed the minds of many, particularly those in the digital marketing realm.

ActiveCampaign, a leader in the Customer Experience Automation (CXA) industry, has its roots firmly planted in Chicago. It’s a company that’s grown exponentially since its inception, and it’s all thanks to the vision of one man.

So, who is this visionary, you ask? Well, let’s dive in and uncover the mastermind behind ActiveCampaign. Prepare to be enlightened as we explore the ownership of this influential tech giant.

The Beginning of ActiveCampaign

In the heart of the windy city, back in 2003, a young man known as Jason VandeBoom started something fascinating. This was the origin of what we today admire as ActiveCampaign. The company, headquartered in Chicago, has since seen an impressive upswing in its operations. You may wonder what inspired VandeBoom on this journey. Well, it was an earnest desire to help small businesses navigate their way to success.

In those initial stages, ActiveCampaign wasn’t the juggernaut of Customer Experience Automation (CXA) that you see today. Instead, it was a consulting firm, specializing in software development. It wasn’t until 2013, nearly a decade after its inception, that the company took a transformative leap. Adapting to the evolving needs of businesses, ActiveCampaign pivoted, steering its focus on Customer Experience Automation.

From its modest beginnings, ActiveCampaign has continuously pushed the envelope, enhancing its offerings with every evolving year. Its intuitive, user-friendly software caters explicitly to small-to-medium enterprises (SMEs), helping them establish an authentic and engaging relationship with their customers.

The strength in ActiveCampaign comes in its ability to understand and analyze customer data. With this, they’ve created automation platforms that cater to every customer’s unique needs, empowering businesses to create personalized experiences. After all, customers aren’t one-size-fits-all.

You see, Jason VandeBoom’s philosophy is to empower businesses, equipping them with necessary tools to forge meaningful interactions. It’s a vision that fosters genuine customer engagement, nurturing their growth in an orgasmic curve of success. Yes, ActiveCampaign thrives on the works of a bold and visionary leader. But at its core, it’s powered by the commitment to helping those at the helm of SMEs meet their potential.

In the next section, we’ll delve deeper into how ActiveCampaign navigates the intricate world of Customer Experience Automation. We’ll reveal just how this vision continues to unfold within the realms of their grand design.

The Founder and Visionary

Unravel the journey of ActiveCampaign and its credit undoubtedly leads to the doors of Jason VandeBoom, the founder and visionary. Under his leadership, ActiveCampaign transformed from a humble consulting firm into a champion player in the Customer Experience Automation industry.

Jason decided to pivot the company’s operations towards Customer Experience Automation in 2013. It was a bold green light for the company to veer off the well-beaten track of software consultancy. You see, Jason’s vision was neither about riding a trend nor about swelling revenue figures. It was about empowering small businesses to succeed.

These small businesses often got lost in the maze of large corporations, struggling to shine amidst well-established giants. Jason wanted to equip them with the necessary tools and set them on a journey of success.

It’s this vision that roots ActiveCampaign’s strength in its ability to understand and analyze customer data accurately. With the aid of AI, it helps businesses dig deep, understand their customers and create more personalized experiences. After all, personalization is at the heart of businesses that thrive, isn’t it?

Growth and Success

When you delve into ActiveCampaign’s journey, it’s evident the lion’s share of its exponential growth and impressive success came after the switch to customer experience automation in 2013.

Driven by the ambitious and future-forward vision of Jason, the company thrived. It wasn’t just about riding the wave; rather, it was about creating waves in the industry.

Whenever we discuss ActiveCampaign’s massive growth, we must note the company’s headcount expansion. In just a span of two years, between 2016 and 2018, this number shot up from 20 employees to over 500. That’s remarkable and justifies the company’s reputation in the industry.


Turning our focus towards the user base, it had a similar story to tell. Their customer count skyrocketed, reaching well over 150,000 users worldwide by 2021. What’s more impressive is that these customers span 170 countries. The global acceptance showcases the effectiveness and versatility of ActiveCampaign’s platform.


Financial milestones were accomplished too. A key highlight here includes their Series B funding round in 2020, which brought in $100 million. This injection of capital undoubtedly gave them further resources and opportunities to innovate.

With such phenomenal growth rates, ActiveCampaign has not just grown, it’s thrived. In the context of such strong evidence, it’s quite clear how ActiveCampaign found its success – always striving for better, embracing change, and pushing the boundaries in the realm of customer experience automation.

But what about the challenges that arrived along with success? They are equally important for understanding the company’s journey.

Current Ownership

Have you ever wondered who owns ActiveCampaign now?
Let’s dive into the initial journey up to the present ownership. Jason VandeBoom, founder and CEO, started ActiveCampaign back in 2003. He began with the dedication to redefine the boundaries in customer experience automation.

Despite the exponential growth and achieving milestones, ActiveCampaign has remained privately held with VandeBoom as the consistent driving force.

In addition to VandeBoom’s majority ownership, the company has attracted investments from renowned venture capital firms. In the noteworthy series B funding round of 2020, ActiveCampaign secured an impressive $100 million. This came from top-tier institutions such as Silversmith Capital Partners and true ventures. These firms now hold a substantial minority stake in ActiveCampaign.

So, in a nutshell, ActiveCampaign remains in the capable hands of VandeBoom while being backed by powerful financial partners. This blend of visionary leadership and robust financial support has underpinned ActiveCampaign’s ongoing evolution and success.

The firm’s ability to secure such substantial investments underscores its financial strength and market position. It should offer you as a user – or potential user – confidence in ActiveCampaign’s stability and longevity.

With these investments, ActiveCampaign continues fostering innovation, pushing boundaries in customer experience automation. This could mean fresh and exciting advancements for the platform in the near future.

While ActiveCampaign has achieved a significant standing in the market, it seems that this is just the beginning. The commitment to customer experience automation, as well as the impressive support from financial partners, promises even more potential for growth.


So, you’ve discovered the driving force behind ActiveCampaign is its founder and CEO, Jason VandeBoom. His visionary leadership, coupled with robust financial support from esteemed venture capital firms, has led the company to its current success. These financial partners, who’ve backed a substantial minority stake, have further bolstered ActiveCampaign’s market position. It’s clear that the firm’s strength lies in its commitment to customer experience automation and its ability to secure significant investments. This not only offers assurance in ActiveCampaign’s stability and longevity but also hints at an exciting future with immense growth potential.

Frequently Asked Questions

Who is the founder and CEO of ActiveCampaign?

The founder and CEO of ActiveCampaign is Jason VandeBoom.

What is ActiveCampaign’s new business focus?

ActiveCampaign has shifted its focus towards customer experience automation since 2013.

What major investment did ActiveCampaign secure recently?

ActiveCampaign secured a significant investment of $100 million in 2020, from well-known venture capital firms.

What kind of stake do these financial partners hold in ActiveCampaign?

The venture capital firms that invested in ActiveCampaign hold a substantial minority stake in the company.

What is the key to ActiveCampaign’s ongoing success?

ActiveCampaign’s success is supported by a combination of visionary leadership from the CEO and robust financial backing from venture capital firms.

What does ActiveCampaign’s ability to secure substantial investments indicate?

This shows ActiveCampaign’s financial strength and solid market position, and offers stakeholder confidence in its stability and longevity.

What does the focus on customer experience automation signify for ActiveCampaign’s future?

ActiveCampaign’s commitment to customer experience automation, combined with support from financial partners, signals potential for significant growth in the future.

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