What Is The Cost Of ActiveCampaign: Your Guide to Pricing and Packages

Share This Post

Diving headfirst into the world of email marketing? You’re probably wondering about the costs associated with ActiveCampaign, one of the leading platforms in this space. ActiveCampaign offers a suite of marketing automation tools designed to streamline your communication efforts and help you connect more effectively with your audience. But naturally, these benefits come at a price.

The cost of ActiveCampaign isn’t just a flat rate; it’s an adjustable figure that depends on several factors: the size of your contact list, the type and level of plan you choose, and whether or not you opt for additional features. With plans starting as low as $9 per month for up to 500 contacts (Lite Plan), scaling up all the way to their Enterprise plan that costs $229 per month for 500 contacts, there’s quite a range!

Remember though, while it’s tempting to focus purely on pricing when choosing an email marketing platform, don’t lose sight of value. Yes, understanding the cost is important but so is recognizing what you’re getting in return: powerful automation capabilities, robust analytics features and top-tier customer support – all key elements that can drive significant growth in your business’ online presence.

Understanding ActiveCampaign Pricing

Let’s dive right into the world of ActiveCampaign pricing. It’s not a one-size-fits-all model, but rather a sliding scale based on your subscriber count and chosen plan level. The four tiers – Lite, Plus, Professional, and Enterprise – each come with their own sets of features and benefits.

You’ll notice that the Lite plan starts at $9 per month for up to 500 contacts. This tier is perfect if you’re just getting started or have a small email list. You get access to email marketing tools, subscription forms, chat & email support to name a few.

Next up is the Plus plan which starts at $49 per month for 500 contacts. You’ll benefit from additional CRM (Customer Relationship Management) with sales automation functionality included in this package. That’s along with contact and lead scoring capabilities which can significantly enhance your marketing efforts.

The third tier is the Professional Plan starting at $129 per month for 500 contacts. This includes everything from the previous plans plus machine learning capabilities for better optimization of your campaigns.

Finally, we’ve got the Enterprise plan which costs $229 monthly for 500 subscribers. It offers all features available in ActiveCampaign including custom reporting, custom mailserver domain among others.

PlanStarting Price/month (for 500 contacts)

Remember though that these prices escalate as your number of contacts increases so it’s best to keep an eye on your list size!

Don’t forget about potential additional costs either! For instance, training sessions aren’t included in lower-tier subscriptions but can be purchased separately if you need them.

In terms of billing cycles – there’s good news! You can opt for monthly or yearly payments according to your preference or cash flow needs.

So there you have it – ActiveCampaign’s pricing structure in a nutshell. As you can see, it’s quite flexible with options to suit businesses of all sizes and stages. Be sure to carefully evaluate your needs and budget before committing to a specific plan.

Key Factors Affecting the Cost of ActiveCampaign

Let’s dive into what impacts your overall cost when using ActiveCampaign. While it’s tempting to look at the price tag alone, you’ll want to consider a few key factors that contribute to this total.

One key player in determining the cost is your choice of plan. ActiveCampaign offers several plans ranging from Lite, Plus, Professional to Enterprise. Each plan has unique features and benefits tailored for different business needs. Here’s a brief run-down:

  • Lite: This entry-level plan provides basic email marketing capabilities including sending newsletters.
  • Plus: Stepping up from Lite, Plus adds CRM with sales automation, custom user permissions among other advanced features.
  • Professional: For businesses needing more sophisticated tools like machine learning capabilities and predictive content.
  • Enterprise: The top tier plan designed for large businesses or corporations with all-inclusive features such as custom reporting and dedicated account rep.

Another crucial factor is the number of contacts you have in your list. Remember that as your contact list grows so does the price you’ll pay each month on any given plan.

The third element affecting the cost is whether or not you opt for additional services such as expert consulting or personalized training sessions. These are optional but could be beneficial depending on how comfortable you feel navigating through digital marketing waters on your own.

Finally, don’t forget about annual vs monthly billing options! If you’re willing to commit long-term, an annual contract may save some bucks compared to monthly billing.

So there we have it – four main factors: choice of plan, number of contacts, additional services and billing options all play their part in determining how much you’ll shell out for ActiveCampaign. Be sure weigh these factors carefully against what value they bring to meet your business objectives before making a decision.

ActiveCampaign Pricing Plans

Let’s dive right into the heart of our discussion: ActiveCampaign’s pricing plans. If you’re starting a small business or running a nonprofit, you’ll find comfort in their Lite plan. It starts at $9 per month and offers essential features such as email marketing, unlimited sending, subscription forms and more.

Perhaps your needs are a bit more advanced? You might want to consider the Plus plan. At $49 per month, it has everything from the Lite plan plus CRM with sales automation, contact & lead scoring and other advanced features that’ll help grow your business.

If you’re an established business looking for deep data integrations or custom mailserver domain, then Professional plan is your best bet. Priced at $129 per month, it includes all Plus plan perks along with site messaging and attribution features.

But if what you need is full-on enterprise solutions like advanced reporting or dedicated account rep among others, then there’s Enterprise Plan waiting just for you! It costs $229 per month but the benefits here are immense!

Here’s a quick rundown of these plans:

PlanPrice Per MonthKey Features
Lite$9Email Marketing, Unlimited Sending
Plus$49CRM with Sales Automation
Professional$129Site Messaging
Enterprise$229Advanced Reporting

Remember though that each price mentioned above is based on 500 contacts only. As your contact list grows so will the monthly cost. But don’t fret! ActiveCampaign provides valuable resources that worth every penny spent.

Every package they offer is designed to meet different needs whether you’re just starting out or already have an empire under your wing. They’ve got something for everyone! So take some time to consider what works best for both your budget and strategic goals before making a decision.

Monthly vs. Annual Pricing Options

When it comes to choosing between monthly and annual pricing options for ActiveCampaign, there’s a lot you’ll want to consider. Let’s break it down.

First off, if you’re just getting your feet wet with email marketing automation, the monthly plan might be a better fit. It offers flexibility as you can change or cancel your plan anytime without losing a significant up-front investment. The costs per month range from $9 for the Lite package to $229 for the Enterprise package.

Plan NameMonthly Cost

However, don’t overlook the potential savings of an annual subscription. If you’re confident ActiveCampaign is right for your business long-term, going with an annual payment could save you around 30%. For instance, on the Plus plan – it drops from $49 per month ($588 annually) to about $41 per month when billed annually ($492). That’s nearly a hundred dollars in savings!

On the other hand, these are just base prices and your actual cost could end up being higher depending on additional features or services you opt for. You may also have more users than what’s included in each package which would add to your overall cost.

Ultimately, whether monthly or annual pricing works best will depend largely on your specific needs and budget constraints:

  • Do you need flexibility?
  • Are you planning to scale quickly?
  • How many user accounts will be needed?

Take some time to weigh these factors against both pricing options before making a decision that fits best with your business model and growth plans. Remember: It’s not only about cost but also about value!

Additional Costs and Add-Ons

While you’re considering ActiveCampaign as your go-to email marketing platform, it’s crucial to understand the additional costs and add-ons that might come into play. The base package of ActiveCampaign is a great starting point, but for businesses aiming for growth and scalability, several extra options can provide an enhanced experience.

If you’re looking to ramp up your customer service game, there’s an option to add-on customer messaging features. This feature provides real-time chat support on your website so you can provide instant assistance to visitors. Depending on the plan level, this can cost between $9 to $49 per month in addition to your regular subscription fee.

Next up are CRM and sales automation tools. These advanced features give you a more comprehensive view of customer interactions and enable automatic follow-ups based on user behavior. For businesses with higher customer volumes or complex sales funnels, these upgrades could prove invaluable. The price? It ranges from $49 monthly for the Plus Plan which includes CRM & Sales Automation along with other premium features.

Consider also the benefit of training sessions – both one-off sessions and ongoing webinars are available at additional fees ranging from $99-$199 per session. If you’re new to email marketing or simply want to ensure that your team is getting the most out of ActiveCampaign, these sessions could really pay off.

Let’s not forget about integrations either! You’ll likely need them if you’re planning on linking up with other software like e-commerce platforms or social media management tools. While many integrations are free, some may require payment – usually around $20-$50 per integration depending on its complexity.

So while ActiveCampaign does offer a range of pricing plans that cater to different needs and budgets, make sure you factor in any potential extras when planning your budget!

Choosing the Right Plan for Your Business

When it’s time to choose your ActiveCampaign plan, there are several key factors you’ll need to consider. Navigating through the options can seem daunting, but don’t fret – we’re here to help guide you.

Firstly, make sure you understand your business needs. How many contacts do you have? What kind of automation and customer relationship management (CRM) features do you require? Are custom domain and user roles important for your operation? The answers to these questions will play a vital role in determining which plan is right for your business.

Let’s break down ActiveCampaign’s pricing structure:

  • Lite plan: Starts at $9 per month, aimed at small businesses looking for basic email marketing capabilities.
  • Plus plan: Starting from $49 monthly, this offers more advanced CRM features along with sales automation.
  • Professional Plan: Priced from $129 per month, offering machine learning capabilities, attribution model feature among others.
  • Enterprise Plan: Starting from $229 monthly designed for larger organizations needing advanced customization and prioritized support.

Here are some additional considerations as you choose:

  • Budget: Ensure that the pricing fits into your budget without causing strain on your resources.
  • Scalability: As your business grows, will this platform be able to accommodate that growth?
  • Support: What level of customer service does each plan offer?

Remember – it’s not about choosing the most expensive or feature-rich option. Instead, find what meets YOUR specific needs and goals.

Keep in mind that all plans come with a free trial period – so don’t hesitate to test them out before making a final decision. This way, you’ll ensure that whatever choice you make is truly tailored to fit perfectly within YOUR unique business landscape. Choose wisely!


Diving into the world of email marketing, you’ve learned that ActiveCampaign is an excellent tool to consider. Yet, it’s essential to understand what you’re signing up for cost-wise. With its multi-tiered pricing structure, it allows flexibility and scalability that matches your business growth.

ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. You can choose from monthly or yearly subscriptions with annual billing saving you a significant amount in the long run. The number of contacts in your list primarily dictates the actual cost.

Here’s a quick overview:

Pricing PlanCost per Month (up to 500 contacts)

Remember, these prices are just the starting point as they increase based on how many contacts you have.

It’s important to note that no matter which plan you select, every one of them provides access to features like email marketing automation and segmentation that are key for successful campaigns.

To summarize:

  • ActiveCampaign isn’t the cheapest option out there, but its advanced features make it worth considering.
  • It could be a smart choice if you’re looking for robust automation capabilities.
  • If budget is a constraint initially, starting with the Lite version might be best.
  • As your business grows and needs evolve, upgrading will provide access to more sophisticated tools.

In essence, investing in ActiveCampaign can significantly enhance your email marketing strategy while providing value for money if used effectively. So take some time to assess your requirements against what’s offered before making a decision!

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.