Why Choose ActiveCampaign Over Constant Contact? Uncover the Superior Choice for Your Business

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When you’re looking to ramp up your email marketing game, choosing the right platform can make all the difference. Two heavy hitters in this field are ActiveCampaign and Constant Contact. But if you’re trying to decide which one’s for you, there’s a few reasons why ActiveCampaign may be the better choice.

First off, let’s talk about automation – one of the key aspects of successful email marketing. ActiveCampaign takes automation to another level with its advanced features that Constant Contact just doesn’t offer. You’ll appreciate how it allows for more complex triggers and actions, giving you greater control over your campaigns.

Then there’s the matter of CRM integration. If keeping track of customer relationships is essential for your business (and let’s face it, it should be), then ActiveCampaign has got your back. With its built-in CRM system, tracking interactions with customers becomes a breeze – something that’s not as straightforward with Constant Contact.

So while both platforms have their merits, when it comes down to automation and CRM capabilities, ActiveCampaign clearly stands out as the superior option.

Pricing Comparison

Let’s dive into the pricing models of these two platforms – ActiveCampaign and Constant Contact. Both companies offer different plans to fit various needs, but there are some notable differences that might affect your decision.

ActiveCampaign has four tiers: Lite, Plus, Professional, and Enterprise. The Lite plan starts at $9 per month for up to 500 contacts, which is quite affordable if you’re just starting out or have a smaller email list. Higher plans offer more advanced features like CRM and sales automation but they come with a higher price tag too.

PlanPrice (per month)

On the other hand, Constant Contact offers two main plans: Email and Email Plus. Their basic plan starts at a slightly higher price of $20 per month for an unlimited number of contacts, though it lacks some advanced features found in ActiveCampaign’s similarly priced plan.

PlanPrice (per month)
Email Plus$45

One thing worth noting about both services is their billing cycle; they bill annually rather than monthly. So you’ll need to factor that into your budgeting considerations.

A crucial point concerns overage charges when your contact list grows beyond your chosen plan’s limit on either platform. With ActiveCampaign, you’re automatically upgraded to the next tier once you surpass their contact limit while Constant Contact simply charges an additional fee based on how many extra contacts you’ve added.

Comparatively speaking then, while Constant Contact provides straightforward options without many surprises in terms of cost increases as your business grows – its lack of advanced features at lower prices can be limiting for some users. Meanwhile, although ActiveCampaign’s initial costs may seem higher, the advanced features it includes can bring significant value for your buck. Hence, depending on your needs and budget, either could be a good fit.

Remember though; don’t just compare prices on face value. Consider how each platform’s features align with what you need from an email marketing solution. It’s not always about simply finding the cheapest option – it’s about getting the best value for your investment.

Email Marketing Features

When it comes to email marketing features, ActiveCampaign pulls ahead of Constant Contact in several areas. Let’s dive into the details.

If automation is your top priority, you’ll find ActiveCampaign’s advanced automation capabilities a winning feature. It boasts an intuitive interface that allows you to map out your entire customer journey, triggering automatic emails based on specific actions and behaviors. You’re not just sending out emails; you’re creating a personalized experience for each subscriber.

Now let’s talk about segmentation. ActiveCampaign gives you the power to segment your audience with precision. Whether it’s by location, behavior or engagement level, this platform makes it easy for you to target the right people at the right time.

Moreover, A/B testing is another area where ActiveCampaign shines brightly. This tool lets you experiment with different subject lines, content and timing to see what resonates most with your audience. It’s not just about guessing anymore; it’s about making data-driven decisions that can improve your campaign performance.

Let’s also touch upon templates because they matter too! While both platforms offer a wide range of customizable templates, ActiveCampaign provides more modern and sleek designs compared to Constant Contact.

Finally yet importantly: reporting capabilities. With detailed analytics offered by ActiveCampaign – think open rates, click-through rates (CTRs), geographical data and more – you get clear insight into how well your campaigns are performing.

Without overstating things, when comparing these two platforms in terms of email marketing features alone: there are some clear reasons why one might choose ActiveCampaign over Constant Contact.

Automation Capabilities

Diving straight into the automation capabilities, you’ll find that ActiveCampaign truly shines. With its robust features, it paves the way to automate your marketing like a breeze. Let’s peel back the layers and see what makes this platform stand out.

Firstly, ActiveCampaign offers ‘if/then’ logic in their automations. You’re allowed to set certain conditions or actions that result in specific outcomes. For instance, if a customer leaves items in their online shopping cart without checking out, an automated email can be sent as a reminder. This isn’t something Constant Contact provides.

ActiveCampaign also has site tracking abilities which are quite powerful. It tracks visitors on your website and captures data about their activities. These insights help shape more personalized interactions with them later on.

The use of machine learning is another striking feature of ActiveCampaign. The system learns from past user behavior to predict future actions and preferences – incredibly useful when it comes to sending targeted content at just the right time!

Let’s not forget about CRM integration either! ActiveCampaign seamlessly integrates with several CRM systems whereas Constant Contact lags behind in this respect.

Here’s a quick comparison:

FeatureActiveCampaignConstant Contact
If/Then LogicYesNo
Site TrackingYesNo
Machine Learning BasedYesNo
CRM IntegrationMultiple OptionsLimited Options

In essence, when it comes to automation capabilities, it appears clear why one might lean towards ActiveCampaign over Constant Contact.

CRM Integration

Have you ever wished for a platform that seamlessly connects your customer relationship management (CRM) system with your email marketing software? If so, ActiveCampaign is the answer. Unlike Constant Contact, which offers basic integrations, ActiveCampaign takes CRM integration to another level.

ActiveCampaign’s deep data integration allows you to gather more information about your customers right from your CRM. It’s not just about names and emails anymore – details like purchase history, browsing behavior, and interaction patterns are all within your reach. This wealth of information provides a basis for hyper-personalized marketing campaigns that hit the mark every time.

A comparison table illustrates this point:

CRMs IntegratedActiveCampaignConstant Contact

With ActiveCampaign, there’s no need to bounce back and forth between systems or manually import/export data. The platform syncs with popular CRMs like Salesforce, Zoho, and Pipedrive in real-time. This means that any changes made in the CRM will automatically reflect in your email marketing campaign.

But it doesn’t stop there! ActiveCampaign also lets you create automated workflows based on actions taken by leads or customers within the integrated CRM system. For example:

  • You can automatically send an email when a lead status changes.
  • Schedule follow-ups based on certain behaviors.
  • Even trigger entire sales sequences after specific events.

The ability to act on information immediately gives you an edge over competitors who may be using less sophisticated platforms like Constant Contact. So why wait? Start leveraging these benefits today with ActiveCampaign’s superior CRM integration capabilities!

Support and Training

When you’re looking to scale your business, the last thing you want is a complicated software system that’s difficult to grasp. That’s where ActiveCampaign wins over Constant Contact with their superior support and training. You’ll find that ActiveCampaign offers a wealth of resources designed to make your experience smoother and more efficient.

ActiveCampaign shines in providing comprehensive educational resources. There are webinars, video tutorials, and guides covering every aspect of email marketing – from basic setup tasks to advanced automation strategies. It’s not just about making use of the platform; it’s about maximizing its potential for your business success.

One significant area where ActiveCampaign outperforms Constant Contact is in their customer support scope. With ActiveCampaign, you have access to 24/7 live chat support meaning help is just a click away whenever you need it most. This round-the-clock accessibility can prove vital when dealing with time-sensitive campaigns or issues.

Another advantage that sets ActiveCampaign apart is the option for one-on-one training sessions (at an additional cost). This personalized approach can be incredibly beneficial if you’re new to email marketing or wish to explore specific features in depth.

In contrast, Constant Contact provides phone support during working hours only, which might not be ideal if you’re operating across different time zones or after regular office hours.


PlatformLive Chat SupportPhone Support Hours
ActiveCampaign24/7Not provided
Constant ContactLimited timesWorking hours only

Finally, don’t forget about the vibrant community forums offered by both platforms. These peer-based discussions can provide valuable insights and tips from other users navigating similar challenges.

Deliverability and Inbox Placement

Let’s dive right into why you might want to choose ActiveCampaign over Constant Contact from a deliverability and inbox placement perspective. One of the main priorities for your email marketing campaign has got to be ensuring your emails actually reach their intended recipients, right? Well, that’s where ActiveCampaign truly shines.

ActiveCampaign boasts an impressive deliverability rate. While the industry average hovers around 85%, ActiveCampaign consistently achieves a deliverability rate upwards of 90%. That means more of your messages are reaching the inboxes they’re meant to, instead of getting sidelined to spam folders or not delivered at all.

Now, it’s not just about getting your emails through – it’s also about landing them in the right place. ActiveCampaign outperforms Constant Contact here too. They’ve got advanced features like predictive sending and machine learning algorithms that help land your messages straight into primary inboxes rather than promotions tabs or other less-viewed areas.

Here’s a snapshot of how these two platforms stack up:

ActiveCampaignConstant Contact
Deliverability Rate>90%~85%
Predictive SendingYesNo

And let’s not forget about customization! With ActiveCampaign, you’ll have greater control over when and how your emails are sent out compared to Constant Contact which relies more on manual efforts. This can make all the difference in ensuring timely delivery and improving open rates.

Remember: A successful email campaign is as much about ‘when’ as it is ‘what’. So take advantage of ActiveCampaign’s superior deliverability rates and smarter inbox placement strategies for better engagement with your audience!

Integration with Third-party Apps

When you’re choosing an email marketing platform, it’s crucial to consider how well it integrates with other apps you use in your business. ActiveCampaign stands tall on this front, offering seamless connections with over 300 third-party applications. Let’s dig into why that matters.

ActiveCampaign understands that your business is a complex ecosystem of tools and software. Maybe you’ve got a CRM system for managing customer relationships, or perhaps an e-commerce platform for online sales. It could be a chat tool for customer support or even social media management platforms. Whatever the mix, ActiveCampaign has got you covered.

Now let’s talk numbers. Out of the box, ActiveCampaign integrates with 870+ applications including popular ones like Shopify, WordPress, Salesforce and many more. In comparison, Constant Contact caters only to around 450 integrations.

PlatformNumber of Integrations
ActiveCampaignOver 870
Constant ContactAround 450

What does this mean for you? Greater flexibility and efficiency! You can automate workflows across various platforms without leaving ActiveCampaign’s interface.

For instance:

  • Automate emails based on actions taken in your CRM
  • Send targeted campaigns based on purchase behavior from your e-commerce store
  • Personalize responses based on social media engagement

In summary – if integration capabilities are high on your list while choosing an email marketing tool – there’s no doubt that ActiveCampaign takes the lead over Constant Contact.

User Interface and Ease of Use

When you’re considering ActiveCampaign over Constant Contact, the user interface and ease of use are key factors that you should weigh in. Let’s dive right into how these two platforms stack up against each other.

ActiveCampaign is built with a sleek, intuitive design that allows even beginners to navigate through its core features effortlessly. You’ll find it easy to create tailored campaigns thanks to its drag-and-drop editor. The platform also offers an array of pre-built templates making your email marketing tasks simpler than ever before.

On the flip side, Constant Contact’s interface can feel a bit outdated compared to ActiveCampaign. It’s not as visually appealing and might take some time for new users to get used to it. However, once you spend enough time on the platform, it gets easier.

To give credit where it’s due, Constant Contact has an edge when it comes to template designs. They offer more than 240 options which outshines ActiveCampaign’s library by quite a stretch.

But there’s something else worth noting here: ActiveCampaign provides advanced segmentation capabilities that allow you to target your audience with precision – something that sets them apart from many other platforms including Constant Contact.

So if you value a clean user interface and advanced targeting capabilities, then choosing ActiveCampaign could be your best bet!

Customer Reviews and Satisfaction

When you’re choosing a platform to manage your email marketing, customer satisfaction plays an important role in your decision. It’s no wonder that both ActiveCampaign and Constant Contact boast high levels of customer satisfaction. But, when we dig deeper, we find some noticeable differences.

ActiveCampaign customers often applaud its robust features and flexibility. They appreciate the advanced automation capabilities which save them time while effectively driving engagement. Here’s what they typically say:

  • “ActiveCampaign allows us to engage with our customers on a personal level.”
  • “Its automation tools are second to none.”
  • “The learning curve can be steep, but it’s worth it.”

On the other hand, Constant Contact receives praise for being user-friendly and offering excellent support. However, some users express disappointment with limited features compared to ActiveCampaign.

A quick glance at popular review platforms shows that ActiveCampaign often outranks Constant Contact in terms of overall satisfaction:

PlatformActiveCampaign RatingConstant Contact Rating
G2 Crowd4.3/54/5

While numbers don’t lie, remember that every business has unique needs – what works for one might not work for another! So why choose? Well, if sophisticated automations and enhanced customization options top your list of requirements, then ActiveCampaign is likely your best bet.


Having delved into the specifics of both ActiveCampaign and Constant Contact, it’s clear that each one brings unique strengths to the table. However, when you compare them head-to-head, ActiveCampaign emerges as the more versatile and efficient choice for your email marketing needs. Let’s revisit some standout reasons why.

ActiveCampaign excels in automation capabilities. It offers robust features like site tracking, event tracking, and automation goals that let you tailor your marketing strategy to your customer’s behavior. You’re not just sending emails; you’re creating personalized experiences.

In terms of integrations, ActiveCampaign takes the lead again. With over 280 available integrations including popular ones like Shopify, WordPress, and Salesforce— compared to Constant Contact’s 100+ —it’s apparent how much more flexible ActiveCampaign is for connecting with other tools you’re already using.

And we can’t forget about pricing. While Constant Contact might seem cheaper at first glance, remember that their price increases as your contact list grows while ActiveCampaign offers a range of plans to suit different budgets without tying cost solely on list size.

Here’s a quick recap:

FeatureActiveCampaignConstant Contact
Automation CapabilitiesExcellentGood
Pricing structureFlexible plans based on features & contactsTiered pricing based on number of contacts
  • Superior automation capabilities
  • More extensive integration options
  • Flexible pricing structure

So there you have it! If you’re seeking an email marketing tool that goes beyond basic functionalities and seamlessly integrates with your current systems all at reasonable prices then look no further than ActiveCampaign!

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