Why Choose ActiveCampaign Over ConvertKit? Uncovering Your Best Email Marketing Solution

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When it comes to email marketing and automation tools, you’re spoiled for choice. Two of the heavy hitters in this space are ActiveCampaign and ConvertKit. You might be wondering, why would I choose ActiveCampaign over ConvertKit? Let’s take a look at some compelling reasons.

First off, ActiveCampaign offers a greater degree of customization when compared to ConvertKit. It’s all about creating that perfect customer journey and with ActiveCampaign, you’re given the tools to do just that. From complex automations to detailed segmentation, you have more control over your campaigns.

Moreover, ActiveCampaign shines with its built-in CRM functionality — something that is lacking in ConvertKit. This means if you’re running a small business or startup where sales tracking is crucial, ActiveCampaign could be the better choice for your needs.

Ease of Use

When you’re considering ActiveCampaign over ConvertKit, one aspect you’ll likely take into account is how simple the platform is to navigate. From setting up your first email campaign to analyzing data, it’s imperative that your chosen software doesn’t leave you feeling lost in a sea of features and options.

ActiveCampaign shines in this area, boasting an intuitive interface that even beginners can get comfortable with quickly. It’s designed with a clean layout, making it easy for users to find what they need without clicking through countless menus. Plus, there are plenty of helpful guides available within the platform should you ever find yourself stuck.

In contrast, ConvertKit has been described by some users as less user-friendly. While certainly not overly complicated, it may require more time and patience to fully understand its workings compared to ActiveCampaign. This isn’t necessarily a deal-breaker but certainly something worth noting if ease-of-use tops your list of priorities.

What sets ActiveCampaign apart further is its robust automation builder feature – arguably one of the most powerful on the market today. It allows you to create complex email sequences without needing advanced technical knowledge or coding skills – making it accessible for all user levels.

Lastly, when talking about accessibility and simplicity, we can’t overlook customer support which is crucial when things aren’t going as planned. Here again, ActiveCampaign scores high points with their prompt response times and efficient problem-solving approach.

So whether you’re just dipping your toes into email marketing or have been at it for years, rest assured knowing that ActiveCampaign won’t complicate your workflow – rather enhance it by providing the right balance between power-packed features and usability.

Pricing and Plans

When it comes to pricing, you’ll quickly discover that ActiveCampaign and ConvertKit offer different structures. Let’s dissect each one.

ActiveCampaign’s pricing structure is tiered with four plans: Lite ($9/month), Plus ($49/month), Professional ($129/month), and Enterprise ($229/month). What sets ActiveCampaign apart is its scalability. As your business grows, you can upgrade to a plan offering more advanced features like CRM, lead scoring, or machine learning capabilities.

On the other hand, ConvertKit also uses a tiered approach but with only two options to choose from: Free and Complete. The free plan offers access to basic features while the Complete package (starting at $29/month) unlocks additional functions such as automation funnels and sequences.

Here’s a quick comparison:

High-tier$129/mo/$229moStarts at $29/mo

But don’t let these numbers fool you! It’s not always about which option appears cheaper on the surface. The true value lies in what these platforms have in store for your business needs.

For instance, if you’re looking for extensive email marketing resources without breaking your bank account, ActiveCampaign could be an ideal fit for you. Its mid-tier Plus plan provides exceptional marketing automation tools that are far superior compared to other platforms at this price range.

However, if you’re just starting out with less complex needs or on a tight budget, ConvertKit’s free plan might be more appealing since it allows for unlimited landing pages and forms creation – vital elements in growing an email list.

Remember though: no matter how attractive the price looks initially, there’s no substitute for assessing whether the platform’s offerings align with your business’s unique requirements. In the end, it’s about finding the platform that offers value for your money while helping you reach your marketing goals.


Let’s dive into the features that set ActiveCampaign apart from ConvertKit. As you navigate your way through email marketing platforms, understanding what each offers is crucial to making an informed decision.

ActiveCampaign shines with its extensive automation capabilities. You’re able to construct detailed workflows using a visual builder. This includes actions such as sending emails, SMS messages, or even setting up sales team notifications based on specific triggers and conditions. Compare this to ConvertKit where automation is more simplistic and less flexible.

Next up is segmentation – another area where ActiveCampaign takes the cake. It allows for intricate contact segmentation based on a plethora of criteria including website activity, email interactions, events attended, and so much more. On the other hand, ConvertKit’s segmenting options are relatively basic.

A third key feature distinguishing ActiveCampaign is its CRM functionality which integrates seamlessly with its email marketing tools. This means all your customer data lives in one place – it’s a game-changer for businesses wanting to keep track of their sales pipeline effectively. While ConvertKit does have some CRM-like functions they’re not as robust or integrated.

If split testing floats your boat then you’ll be pleased with ActiveCampaign’s offerings here too! It lets you test pretty much anything within an email including content, design elements, subject lines and send times – giving you invaluable insights into what works best for your audience.

  • Automation capabilities:
  • Segmentation:
  • CRM Functionality:
  • Split Testing:

From these points alone it’s clear that if sophistication is what you’re after in your email marketing efforts then choosing ActiveCampaign over Convertkit might just be the best move for you.


When it comes to integrations, ActiveCampaign outshines ConvertKit by a long shot. You’ll find that ActiveCampaign seamlessly integrates with over 250 different apps and services. Whether you’re using Shopify for your eCommerce store or WordPress for your blog, ActiveCampaign has got you covered.

On the flip side, ConvertKit’s integration offerings are significantly fewer in comparison. While it does support some major platforms like WooCommerce and Zapier, it falls short when matched against the sheer volume of integrations offered by ActiveCampaign. This means that there’s a good chance you might have to compromise on functionality if you choose ConvertKit.

But why does this matter? Well, integrations can streamline your workflow tremendously. For instance, if your email marketing software integrates with your CRM platform, data about customers’ behavior can be automatically synced across both systems. This gives you a more comprehensive view of each customer’s journey and makes it easier to personalize their experience.

Here’s a quick snapshot of how these two contenders stack up in terms of integration offerings:

Number of IntegrationsOver 250Significantly less

In essence, the more tools that your email marketing software can integrate with, the better equipped you’ll be to handle all aspects of customer engagement – from lead generation to conversion and beyond! So before making a decision between these two platforms, think about what other applications and services you rely on for your business operations.

Remember though – while quantity is important when considering integrations – quality matters too! It’s not just about how many platforms are supported but also how well they work together. The last thing you want is clunky or ineffective communication between systems that slows down efficiency instead of improving it.

Support and Training

When you’re diving into the world of email marketing, it’s crucial to have a robust support system at your fingertips. Luckily for you, ActiveCampaign shines in this department. They offer a comprehensive range of learning materials such as webinars, guides, video tutorials, and even one-on-one training sessions. So whether you’re a seasoned marketer or just starting out, there’s always something new to learn.

ActiveCampaign’s customer support is also impressive with live chat available 24/5 and email support included in all plans. If you’re on the Plus plan or higher, phone support becomes available too. It’s clear that they prioritize helping their users get the most out of their platform.

ConvertKit also provides solid customer service but falls short when compared to ActiveCampaign’s offerings. Their email support is available every day but live chat is only accessible from Monday through Friday during limited hours. What’s more, ConvertKit does not offer phone support at any level which might be an issue if you prefer instant voice communication for urgent issues.

In terms of training resources, ConvertKit does provide helpful articles and videos along with weekly workshops for users to better understand their platform. Yet they lack the depth and breadth found in ActiveCampaign’s library.

Let’s take a quick look at how these two platforms stack up:

PlatformLive ChatEmail SupportPhone SupportTraining Resources
ActiveCampaign24/5YesPlus PlanExtensive
ConvertKitLimited Hours (Mon-Fri)YesNoModerate

Clearly, when it comes to both training resources and customer service availability – ActiveCampaign has got your back more than ConvertKit does!


Let’s wrap up this discussion on why you’d choose ActiveCampaign over ConvertKit. One of the most compelling reasons is ActiveCampaign’s superior automation features. With these, you can streamline your email marketing efforts, saving both time and resources.

Another point in favor of ActiveCampaign is its impressive CRM functionality. This feature allows for better customer relationship management, giving you a leg up on fostering long-lasting, meaningful connections with your clients.

Moreover, ActiveCampaign offers more integrations than ConvertKit. This means that it can seamlessly fit into your existing tech stack without hassle or additional costs.

Here’s a quick overview:

FeaturesActive CampaignConvertKit
CRM FunctionalityYesLimited
IntegrationsMore options availableFewer options
  • Superior Automation
  • Enhanced CRM Functionality
  • More Integration Options

However, don’t forget that every business has unique needs and priorities so what works best for one might not be the ideal solution for another. It’s essential to consider factors like budgetary constraints, team size, and specific marketing goals when making your decision.

By now you should have a clear understanding of why many businesses prefer ActiveCampaign over ConvertKit due to its advanced features designed to enhance efficiency and deliver results. But remember – it’s crucial to select the tool that aligns most closely with your unique business needs and objectives.

Choosing between these two platforms isn’t an easy task but hopefully this article has shed some light on the subject and will assist you in making an informed decision about which platform is right for your business.

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