Making the Choice: An In-Depth Comparison of Active Campaign and ConvertKit

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Are you looking for the perfect email marketing tool to help your business succeed? You may have heard of Active Campaign and ConvertKit, two popular options on the market. But which one is right for you? In this article we will be comparing active campaign vs convertkit so that you can make an informed decision about what platform best fits your needs. We’ll go over their features, functionality, customer support services and more in order to provide a comprehensive review of both platforms. Read on to learn more about how these two compare!

Table of Contents:

Overview of Active Campaign

Active Campaign is an email marketing and automation tool that helps businesses create, send, and track emails. It offers a range of features to help users customize their campaigns, including segmentation tools, automated workflows, contact management capabilities, analytics reports and more. Active Campaign also provides integrations with popular third-party apps such as Salesforce and Shopify.


Active Campaign offers a wide range of features for creating effective email campaigns. Users can easily create custom emails using the drag-and-drop editor or HTML code editor. They can also use the built-in templates to quickly design professional looking emails without any coding knowledge. Additionally, Active Campaign includes powerful segmentation tools that allow users to target specific audiences based on criteria such as location or purchase history. The platform also supports advanced automation features like triggered messages and drip campaigns which enable users to automate tasks like sending welcome emails or follow up messages after purchases are made. Finally, it provides detailed analytics reports so users can monitor the performance of their campaigns in real time.


Active Campaign’s pricing plans vary depending on the number of contacts stored in your account but start at $9 per month for 500 contacts with basic features included. All plans include unlimited sends per month and access to all core features such as automation builder and reporting dashboard. Higher tier plans offer additional benefits, including priority support services, starting from $49/month for 2500 contacts up to $249/month for 50K+ contacts.

Ease of Use

Using ActiveCampaign is relatively easy even if you don’t have much experience with email marketing software due to its intuitive user interface which makes it easy to navigate around different sections within the platform. Its drag-and-drop editor allows you to create beautiful newsletters without having any technical skills while its robust automation builder enables you to build complex workflows quickly by simply dragging elements into place. Additionally, it comes with comprehensive documentation, video tutorials, live webinars and a 24/7 customer support team who are always available via phone and chat should you need help getting started.

Active Campaign offers a great range of features, pricing plans and ease of use that make it an attractive option for businesses looking to start with email marketing. Now let’s take a look at ConvertKit to see how it compares.

Key Takeaway: Active Campaign is an easy-to-use email marketing and automation tool that offers a wide range of features for creating effective campaigns. Its drag-and-drop editor, segmentation tools, automated workflows, contact management capabilities, analytics reports and integrations with third party apps make it ideal for businesses looking to streamline their email marketing processes. Pricing plans start at $9 per month with unlimited sends included in all plans.

Overview of ConvertKit

ConvertKit is an email marketing and automation tool designed to help businesses grow their customer base. It offers a range of features that make it easy for users to create, manage, and send emails quickly and efficiently.

Features: ConvertKit provides powerful tools for creating automated campaigns. Users can easily set up triggers based on user behavior or events such as signing up for a newsletter or making a purchase. The platform also allows users to segment their lists by interests, location, or any other criteria they choose. Additionally, the drag-and-drop editor makes it simple to design beautiful emails with no coding experience required.

Pricing: ConvertKit offers three pricing plans – Free, Creator Pro ($29/month), and Business ($79/month). The free plan includes basic features like unlimited contacts and forms but does not include access to advanced features like automation rules or integrations with third-party apps. The Creator Pro plan adds more robust features including automations while the Business plan unlocks all of ConvertKit’s capabilities plus priority support from the team at ConvertKit.

ConvertKit is designed with ease of use in mind, so even those without technical knowledge can get started quickly without needing assistance from IT professionals or developers. The intuitive interface makes it easy to find what you need when you need it and there are helpful tutorials available if needed as well.

ConvertKit offers a wide range of features and pricing options, making it an attractive option for those looking to take their email marketing campaigns to the next level. Now let’s compare these features with Active Campaign to see which one is better suited for your needs.

Comparison of Features and Functionality

It offers powerful automation tools, comprehensive email design options, and integrations with third-party apps. In this article, we’ll take a look at the features and functionality offered by ConvertKit so you can decide if it’s the right choice for your business.

Automation Tools: ConvertKit offers a variety of automated workflows that allow you to send personalized emails based on user behavior or other criteria. You can also set up rules to trigger specific actions when certain conditions are met, such as sending an email when someone subscribes to your list or unsubscribes from it. Additionally, you can use tags and segments to organize subscribers into groups for targeted campaigns.

Email Design and Delivery Options: ConvertKit allows users to create beautiful emails using its drag-and-drop editor or HTML code editor. The platform also includes several templates that make it easy to get started quickly without having any coding knowledge. Additionally, ConvertKit has built-in delivery optimization features such as A/B testing and automatic resend capabilities which ensure your messages reach their intended recipients in a timely manner.

ConvertKit integrates with popular services such as Zapier, Shopify, WordPress plugins, and Stripe payments to enable users to easily connect their accounts for more efficient workflow management across multiple platforms. Furthermore, the platform supports over 500+ third-party apps through its API which makes integrating additional services much simpler than before.

Active Campaign and ConvertKit both offer powerful automation tools, email design options, and integrations with third-party apps. However, there are pros and cons to each that must be considered when choosing the right solution for your business. Let’s take a closer look at the advantages and disadvantages of each platform in the next section.

Key Takeaway: ConvertKit is a powerful email marketing and automation tool that offers users a variety of features to help them create effective campaigns. Key features include: • Automation tools such as workflows, rules, tags and segments; • Email design options with drag-and-drop editor or HTML code editor; • Delivery optimization capabilities such as AB testing and automatic resend; • Integrations with popular services like Zapier, Shopify, WordPress plugins and Stripe payments; • Over 500+ third-party apps through its API. With these features ConvertKit can help businesses maximize the efficiency of their email marketing efforts.

Pros and Cons of Active Campaign vs ConvertKit

a. Pros for Active Campaign:

Active Campaign offers a wide range of features and tools that make it an ideal choice for businesses looking to automate their marketing processes. It has powerful automation capabilities, including drag-and-drop email builders, segmentation options, A/B testing, and more. It also provides excellent customer support with live chat and phone support available 24/7. Additionally, its pricing plans are very competitive compared to other similar services on the market.

b. Pros for ConvertKit:

ConvertKit is another popular email marketing tool that offers many of the same features as Active Campaign but at a lower price point. Its user interface is intuitive and easy to use which makes it great for beginners or those who don’t have much experience with email marketing software yet still want access to powerful automation tools like segmentation and A/B testing. Furthermore, its customer service team is highly responsive so you can get help quickly if needed.

c. Cons for Active Campaign:

The main downside of using Active Campaign is that its pricing plans can be expensive depending on your needs; however this cost may be worth it given all the features offered by the platform such as advanced automation capabilities and comprehensive reporting metrics.. Additionally, some users have reported difficulty in setting up automated campaigns due to lack of detailed documentation from ActiveCampaign’s side which could cause frustration when trying to set up complex automations or integrations with third party apps or services .

d. Cons for ConvertKit:

Overall, Active Campaign and ConvertKit both offer their own advantages and disadvantages when it comes to email marketing. In the next section, we’ll take a closer look at how each platform performs in terms of customer support.

Key Takeaway: A key takeaway from the above comparison of Active Campaign and ConvertKit is that both offer powerful automation tools, customer support, and competitive pricing. However, Active Campaign may be more suitable for businesses with more complex needs due to its advanced features such as segmentation and AB testing while ConvertKit is better suited for those just starting out or who don’t need as many features but still want access to a quality email marketing tool.Additionally, users should keep in mind that ActiveCampaign can be expensive depending on their needs while ConvertKit has a lower price point.

Customer Support Comparison

Customer Support Comparison is an important factor to consider when choosing between Active Campaign and ConvertKit. Both email marketing tools offer customer support, but there are differences in the availability and quality of service provided.

Availability and Response Times: Active Campaign offers 24/7 customer support via phone, chat, or email. They also have a large knowledge base with helpful articles and tutorials that can be accessed at any time. ConvertKit has limited customer support hours from 9am-5pm EST Monday through Friday. However, they do provide an extensive help center with FAQs and other resources that can be accessed outside of their normal business hours.

Both companies offer excellent customer service with knowledgeable staff who are willing to go above and beyond to answer questions or resolve issues quickly. Active Campaign’s team is known for being friendly and responsive, while ConvertKit’s team is praised for their expertise in email marketing strategies as well as technical troubleshooting skills. Additionally, both companies offer free consultations so customers can get personalized advice on how best to use their services for maximum success.

Both Active Campaign and ConvertKit offer excellent customer support, but when it comes to availability and response times, Active Campaign is the clear winner. Let’s now take a look at our final verdict on which of these email marketing tools is better.

Final Verdict: Which is Better?

Active Campaign and ConvertKit are both powerful email marketing tools that offer a wide range of features to help businesses reach their goals. Both platforms have their own unique advantages, so it can be difficult to decide which one is the best for your business.

Features: Active Campaign offers more automation tools than ConvertKit, allowing users to create complex workflows with ease. It also has an intuitive drag-and-drop editor for creating emails and newsletters, as well as advanced segmentation capabilities. ConvertKit has fewer automation options but makes up for it with its simple user interface and easy-to-use visual builder for designing emails.

Pricing: Active Campaign’s pricing plans start at $9 per month while ConvertKit’s start at $29 per month. However, if you need more advanced features such as A/B testing or detailed analytics reports then Active Campaign may be the better option due to its lower price point.

Integrations & Third Party Apps Support: Both platforms offer integrations with popular third party apps like Shopify and Zapier, but Active Campaign offers a wider selection of integrations compared to ConvertKit. This means that you will have access to more services when using ActiveCampaign than when using Convertkit .

Customer Support Comparison: When it comes to customer support, both companies provide excellent service with fast response times via email or live chat (depending on your plan). However, ActiveCampaign provides 24/7 phone support while Converkit does not offer this feature yet – making them slightly less accessible in terms of customer service availability .

Pros & Cons: In terms of pros and cons ,ActiveCampaign offers more features than Converkit ,but is also pricier; whereas Converkit is simpler but lacks some of the power offered by AC’s automation tools . Additionally ,AC provides 24/7 phone support while CK does not yet have this feature available .

Ultimately, both products are great choices depending on what kind of functionality you need from an email marketing tool. If you’re looking for something affordable with plenty of customization options then Active Campaign might be the right choice; however, if simplicity is key then ConvertKit could be a better fit.

Overall, both Active Campaign and ConvertKit offer great features for email marketing campaigns. Ultimately, the decision of which one is better will depend on the user’s individual needs and preferences. In the next section, we’ll summarize our findings and provide a final verdict on which tool is best suited for your business.

Key Takeaway: Active Campaign and ConvertKit are both powerful email marketing tools that offer a wide range of features to help businesses reach their goals. Active Campaign is more feature-rich with advanced automation capabilities, while ConvertKit offers a simpler user interface and easier-to-use visual builder for designing emails. Key takeaways: • AC has more features than CK but is pricier • CK has an easy-to-use visual builder for creating emails • AC provides 247 phone support while CK does not yet have this feature available • Both products offer integrations with popular third party apps like Shopify and Zapier

7 .Conclusion

Active Campaign offers a wide range of features, including automation tools, integrations with third-party apps, and an intuitive user interface. ConvertKit is also a great choice for those looking for an easy to use platform with powerful features such as email design options and delivery options. Both platforms offer competitive pricing plans that make them accessible to small businesses on a budget.

When it comes to customer support, both Active Campaign and ConvertKit provide helpful resources such as FAQs, tutorials, forums, live chat support, and more. However, the response times vary between the two services – while Active Campaign typically responds within minutes or hours depending on your plan level, ConvertKit may take up to 24 hours before you receive a response from their team.

Overall, when deciding which service is best for your business needs there are many factors to consider – from pricing plans to feature sets to customer support availability. It is important to do thorough research before making any final decisions in order to ensure that the chosen platform meets all of your budget constraints and desired functionality.

FAQs in Relation to Active Campaign vs Convertkit

What is similar to ActiveCampaign?

ActiveCampaign is a popular email marketing and automation tool. Other similar tools include MailChimp, Constant Contact, AWeber, GetResponse, ConvertKit, and Drip. All of these platforms offer features such as email list segmentation, automation workflows for triggered emails based on user behavior or preferences, customizable templates for newsletters and other campaigns, analytics to track performance metrics like open rates and click-throughs. Additionally they all have integrations with third-party services like CRMs or ecommerce platforms to help manage customer relationships more effectively.

Why is ActiveCampaign better than Mailchimp?

ActiveCampaign is a more comprehensive email marketing tool than Mailchimp. It offers features such as automation, segmentation, and advanced analytics that are not available in Mailchimp. ActiveCampaign also provides an easy-to-use interface with drag and drop capabilities for creating campaigns quickly. Additionally, it allows users to personalize emails with custom fields and merge tags which can be used to send targeted messages based on customer data. Furthermore, its integration options allow users to connect their existing systems with ActiveCampaign for further customization of their email campaigns. All these features make ActiveCampaign the better choice over Mailchimp when it comes to effective email marketing strategies.

Who is ActiveCampaign best for?

ActiveCampaign is best for businesses of all sizes looking to create and automate email marketing campaigns. It provides a wide range of features that allow users to customize their campaigns, track performance metrics, and segment audiences. Its intuitive user interface makes it easy to set up automated workflows with minimal effort. ActiveCampaign also offers integrations with other popular software solutions such as Salesforce, Shopify, WordPress, and more. With its powerful automation capabilities and competitive pricing plans, ActiveCampaign is an ideal choice for any business wanting to maximize the effectiveness of their email marketing efforts.

Which one is better Mailchimp or ConvertKit?

Both Mailchimp and ConvertKit are popular email marketing tools. Each has its own unique features that make it suitable for different types of businesses. When deciding which one is better, the best approach is to consider your specific needs and goals.

Mailchimp offers a wide range of features such as automation, segmentation, A/B testing, and more. It also has an intuitive user interface that makes it easy to use even for beginners. On the other hand, ConvertKit provides powerful automation capabilities with its visual workflow builder along with detailed analytics reports and integrations with third-party apps like Zapier or Shopify.

Ultimately, both Mailchimp and ConvertKit have their advantages depending on what you need from an email marketing tool. Therefore there isn’t a definitive answer as to which one is better; rather it depends on your individual requirements when choosing between them.


In conclusion, when it comes to active campaign vs convertkit, both email marketing tools have their own strengths and weaknesses. Active Campaign offers a more comprehensive suite of features and functionality than ConvertKit, but ConvertKit is simpler to use and has better customer support. Ultimately, the choice between these two depends on your individual needs as a business or user. If you need an advanced tool with plenty of options for customization then Active Campaign may be the right choice for you. On the other hand, if you’re looking for something simple that’s easy to set up and manage then ConvertKit might be the better option. Whichever one you choose make sure to do your research first so that you can get the most out of your email marketing campaigns!

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