GetResponse Vs ActiveCampaign: Which Email Marketing Tool Is Best?

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Are you looking for the perfect email marketing tool? With so many choices available, it can be difficult to decide which one is best. If you’re stuck between GetResponse and ActiveCampaign, we have a comparison of getresponse vs activecampaign that will help you make your decision! We’ll cover both platforms’ features, pros and cons, customer support options, and more – so by the end of this post you’ll know exactly which platform is right for your business.

Table of Contents:

Overview of GetResponse and ActiveCampaign

GetResponse and ActiveCampaign are two of the most popular email marketing tools available today. Both offer a wide range of features, making them ideal for businesses looking to create effective campaigns.


Both GetResponse and ActiveCampaign provide users with a variety of features that make it easy to create engaging emails. These include customizable templates, drag-and-drop editors, A/B testing capabilities, segmentation options, analytics tracking tools, automation workflows, and more. Additionally, both platforms integrate with third-party services such as Salesforce and Zapier for added functionality.


When it comes to pricing plans, GetResponse offers four different tiers ranging from $15 per month up to $1125 per month depending on the number of contacts you have in your database. ActiveCampaign has three tiers starting at $9 per month up to $229 per month based on the same criteria as GetResponse. Both platforms also offer discounts if you pay annually instead of monthly.

Ease Of Use

In terms of ease of use, both GetResponse and ActiveCampaign are fairly straightforward. However, each platform does have its own unique interface which may take some getting used to before becoming comfortable using either one or the other. That said, once familiarized with either platform they can be quite intuitive when creating campaigns or managing lists etc.

Both GetResponse and ActiveCampaign offer a wide range of features, pricing plans, and ease of use. However, when it comes to comparing the two services side by side in order to determine which is better for your needs, an in-depth comparison is necessary. Let’s take a look at how these two email marketing tools stack up against each other in terms of automation capabilities, email design and delivery, integrations and API accessibility.

GetResponse vs ActiveCampaign Comparison

Both offer powerful automation capabilities, but they differ in terms of design and delivery features as well as integrations and API accessibility. Let’s take a closer look at how these two platforms compare.

Automation Capabilities:

GetResponse offers a wide range of automated campaigns that can be used for lead nurturing, customer engagement, or other marketing purposes. It also provides advanced segmentation capabilities so you can target specific audiences with tailored messages. ActiveCampaign has even more robust automation capabilities than GetResponse, allowing users to create complex workflows with multiple triggers and actions based on user behavior or data points.

Email Design and Delivery:

Both GetResponse and ActiveCampaign provide an intuitive drag-and-drop editor for creating beautiful emails quickly without any coding knowledge required. However, when it comes to deliverability rates, GetResponse tends to perform better due to its sophisticated anti-spam filters which help ensure your emails reach their intended recipients without getting blocked by spam filters or firewalls.

Integrations and API Accessibility:

GetResponse offers integration with over 500 third-party applications such as Salesforce CRM, Zapier webhooks, WordPress plugins etc., while ActiveCampaign integrates with over 300 apps including Shopify eCommerce stores and Zendesk customer support software among others. In addition to this both services offer access via APIs so developers can build custom solutions on top of them if needed.

Overall, both GetResponse and ActiveCampaign have their own strengths when it comes to email marketing automation. Depending on your needs, one may be better suited than the other for your particular use case scenario.

GetResponse and ActiveCampaign are both powerful email marketing tools, but they have different features and capabilities. It is important to consider which one best meets your needs before deciding which one to use. Now let’s look at the pros and cons of GetResponse in more detail.

Key Takeaway: GetResponse and ActiveCampaign are two of the most popular email marketing tools that offer powerful automation capabilities. GetResponse is better for deliverability rates, while ActiveCampaign has more robust automation features. Both have intuitive drag-and-drop editors and integrate with a variety of third-party applications. They also both offer access via APIs so developers can build custom solutions on top of them if needed.

Pros and Cons of GetResponse

GetResponse is a powerful email marketing tool that offers users many features and capabilities. It has an intuitive user interface, making it easy to use for even the most novice of marketers. GetResponse also provides users with advanced automation tools, allowing them to easily create automated campaigns that can be triggered based on customer behavior or other criteria. Additionally, GetResponse allows users to segment their lists into targeted groups in order to send more personalized emails. Finally, GetResponse integrates with numerous third-party applications and services, giving users access to a wide range of additional features and capabilities.


Although GetResponse is a great email marketing tool overall, there are some drawbacks associated with using it as well. For one thing, the cost of using this service can be quite high compared to other similar solutions on the market today. Additionally, while its automation capabilities are impressive they may not be enough for larger businesses who need more complex workflows or integrations with other systems such as CRMs or ERPs. Finally, some customers have reported issues when trying to import large contact lists into GetResponse which could cause delays in getting started if you have thousands of contacts already stored elsewhere.

GetResponse offers an array of features that make it a great choice for email marketing, but there are some drawbacks to consider as well. Next, we’ll take a look at the pros and cons of ActiveCampaign.

Pros and Cons of ActiveCampaign

ActiveCampaign is an incredibly powerful email marketing tool that offers a wide range of features and capabilities. It allows users to create highly personalized emails with dynamic content, segment their lists for targeted campaigns, automate processes like follow-up messages and customer journeys, and measure the success of each campaign with detailed analytics. Additionally, ActiveCampaign integrates easily with other services such as Salesforce, Shopify, Magento, WordPress and more. This makes it easy to sync data across multiple platforms for a seamless user experience.


One downside of using ActiveCampaign is its cost – while it does offer some free plans for small businesses or those just starting out in email marketing, most users will need to upgrade to one of the paid plans in order to access all the features available. Another potential issue is that ActiveCampaign can be difficult to learn at first due to its complexity; however once you get used to it there are plenty of helpful tutorials available online which make navigating this platform much easier. Finally, if you’re looking for something more basic than what ActiveCampaign has on offer then there are cheaper alternatives available which may suit your needs better.

Overall, ActiveCampaign offers a range of features and options that can be beneficial for businesses looking to take their email marketing to the next level. However, it’s important to weigh the pros and cons before making a decision. Now let’s look at customer support options for GetResponse and ActiveCampaign.

Customer Support for GetResponse and ActiveCampaign

When it comes to customer support, both GetResponse and ActiveCampaign offer a variety of options. GetResponse offers email, live chat, phone support as well as a comprehensive knowledge base. Their response times are generally quite fast with most inquiries being answered within 24 hours or less. They also have an active community forum where users can ask questions and get help from other users who may have experienced similar issues in the past.

ActiveCampaign also provides multiple support channels including email, live chat and phone support along with their own knowledge base which is regularly updated with helpful articles on various topics related to using the platform. Response times for queries sent via email tend to be slightly slower than those sent through other methods but they do provide timely responses nonetheless. Additionally, they have an extensive library of video tutorials that cover many aspects of using their software so you can find answers quickly without having to wait for a response from customer service representatives.

Both companies offer excellent customer service options and are committed to providing prompt responses when needed. Ultimately, it is up to each individual user to decide which method works best for them depending on their needs and preferences when seeking assistance from either company’s technical team or customer service representatives.

Overall, both GetResponse and ActiveCampaign offer excellent customer support options. However, the ultimate decision of which platform is better for your business needs depends on further evaluation of their features and pricing plans. Let’s take a closer look at each service to determine which one is best suited for you in the next section.

Which is Better? GetResponse or ActiveCampaign?

Both offer a wide range of features, making them suitable for businesses or individuals looking to get started with email marketing.

Automation Capabilities: GetResponse offers advanced automation capabilities that allow users to create automated workflows based on user behavior. This includes triggers, actions, and conditions that can be used to automate tasks such as sending emails when certain criteria is met. ActiveCampaign also offers powerful automation capabilities but takes it one step further by allowing users to set up complex sequences of events using their visual workflow builder.

Email Design and Delivery: GetResponse provides an easy-to-use drag-and-drop editor for creating beautiful emails without any coding knowledge required. It also has an extensive library of templates that can be customized according to your needs. ActiveCampaign also offers a drag-and-drop editor along with prebuilt templates, but its design options are more limited than those offered by GetResponse. Additionally, both services provide reliable delivery rates and deliverability tools like A/B testing and analytics tracking so you can optimize your campaigns for maximum success.

When it comes to integrations, both GetResponse and ActiveCampaign have plenty of options available including third party apps like Salesforce or Zapier as well as APIs which make it easy to connect other systems into their platform in order to automate processes or transfer data between different applications quickly and easily. While both services offer robust integration capabilities, ActiveCampaign’s API is slightly more comprehensive than GetResponse’s offering more flexibility when connecting external systems together via code rather than relying solely on graphical interfaces provided by third party apps or plugins.

The pros associated with using either service include ease of use (especially for beginners), affordability (both offer competitive pricing plans), customer support (both have helpful resources available online) , scalability (users can upgrade plans if needed) and reliability (both have good uptime records). On the downside, some users may find the learning curve too steep when getting started with either service due to its complexity. Additionally, neither platform currently supports multi language support which could be limiting for international customers who need this feature.

Ultimately, deciding between these two platforms will depend largely on what type of business you run, how much experience you have in email marketing, what kind of budget you’re working with, and what types of integrations you need access to. If cost isn’t an issue then we’d recommend going with Active Campaign since they provide better automation features, a wider range integration options plus additional benefits such as multi language support. However, if price is important then Get Response might be a better choice since they offer similar features at lower price points.

Overall, GetResponse and ActiveCampaign both offer great features for email marketing and automation. However, when it comes to which is better, it really depends on your individual needs as a business. In the next section, we’ll take a look at a summary of both platforms to help you make an informed decision.

Key Takeaway: GetResponse and ActiveCampaign are two of the most popular email marketing tools, both offering a wide range of features for businesses or individuals looking to get started. Automation capabilities, email design & delivery, integrations and customer support are all key factors to consider when deciding between them. GetResponse is more affordable while ActiveCampaign provides better automation options plus multi language support; ultimately it depends on your budget and needs which one will be best suited for you.


Both offer a wide range of features and automation capabilities, making them suitable for businesses of all sizes. However, there are some key differences between the two that you should consider before choosing one over the other.

GetResponse offers an easy-to-use drag-and-drop editor for creating emails as well as powerful automation tools that make it easy to set up automated campaigns based on user behavior or triggers. It also has a wide range of integrations with third party services such as Salesforce and Zapier, allowing users to easily connect their existing systems with GetResponse’s platform. On top of this, GetResponse provides excellent customer support via phone and live chat.

ActiveCampaign is another great option when it comes to email marketing solutions. It offers similar features as GetResponse including drag-and-drop design tools for creating emails and powerful automation capabilities which allow users to create complex workflows triggered by user behavior or specific events such as abandoned cart notifications or welcome messages after signup forms have been filled out successfully. Additionally, ActiveCampaign provides access to its API so developers can build custom applications on top of its platform if needed.

The pros and cons associated with each solution will depend largely on your individual needs but both platforms offer a lot in terms of features and flexibility when it comes to automating campaigns or integrating with third party services through APIs or integrations offered by either service provider directly. In general, though, both GetResponse and ActiveCampaign provide robust solutions for managing email campaigns efficiently while offering plenty in terms of customization options depending on the type of business you run.

Ultimately, it depends on your own unique needs which platform is better. Both GetResponse and ActiveCampaign offer excellent value for money when compared against other similar providers in the market today. Therefore, whichever one you choose should be able to meet your requirements without any problems.

Key Takeaway: The key takeaway from this comparison between GetResponse and ActiveCampaign is that both offer robust solutions for managing email campaigns efficiently. Both platforms provide a wide range of features, including: – Drag-and-drop editors for creating emails – Automation tools to set up automated campaigns based on user behavior or triggers – Integrations with third party services such as Salesforce and Zapier – Access to APIs so developers can build custom applications on top of the platform. Regardless of which one you choose, both are excellent value for money compared to other similar providers in the market today.

FAQs in Relation to Getresponse vs Activecampaign

Is GetResponse good for email marketing?

Yes, GetResponse is a great email marketing tool. It offers an intuitive user interface and powerful automation capabilities to help you create effective campaigns. With features like drag-and-drop editing, A/B testing, segmentation and personalization options, it’s easy to customize your emails for maximum engagement. Additionally, its analytics dashboard provides detailed insights into how well your campaigns are performing so you can make data-driven decisions quickly and easily. All in all, GetResponse is a great choice for businesses looking for an efficient way to manage their email marketing efforts.

Who is ActiveCampaign best for?

ActiveCampaign is best for businesses of all sizes that need an easy-to-use email marketing and automation tool. It offers a wide range of features, including customizable templates, contact segmentation, powerful analytics, and automated campaigns. Its intuitive user interface makes it simple to set up and manage campaigns quickly. Additionally, its pricing plans are flexible enough to accommodate any budget. ActiveCampaign provides an effective way for businesses to engage with their customers in meaningful ways while staying on top of their email marketing efforts.

Which one should I choose Sendinblue or GetResponse?

The decision between Sendinblue and GetResponse ultimately depends on the specific needs of your business. Both offer powerful email marketing tools, but they differ in their features and pricing plans.

Sendinblue offers a free plan with limited features, while GetResponse requires a paid subscription for full access to its features. Additionally, Sendinblue has more advanced automation capabilities than GetResponse does. However, if you need an extensive list of contact management options or have complex segmentation requirements then GetResponse may be the better choice for you. Ultimately, it is important to compare both platforms side-by-side to determine which one best meets your individual needs before making a final decision.

Does GetResponse have CRM?

Yes, GetResponse does have a CRM (Customer Relationship Management) system. It is an all-in-one platform that helps you manage your contacts and customer relationships in one place. The CRM includes features such as contact segmentation, lead scoring, automated workflows, sales pipelines and more to help you better understand your customers and improve the effectiveness of your marketing campaigns. With GetResponse’s CRM system, you can easily track leads from initial contact to conversion and beyond.


In conclusion, GetResponse and ActiveCampaign are both great email marketing tools with a lot of features to help you create successful campaigns. Both have pros and cons that make them better suited for different types of businesses. When it comes down to the getresponse vs activecampaign debate, it really depends on what your needs are as a business. If you need an easy-to-use platform with lots of automation options, then GetResponse is probably the best choice for you. On the other hand, if you’re looking for more advanced features like segmentation and A/B testing capabilities, then ActiveCampaign might be a better fit. Ultimately, both platforms offer excellent customer support and can help you reach your goals in terms of email marketing success.

Are you looking for an email marketing tool that is reliable, affordable and effective? Look no further than ActiveCampaign. Our affiliate review site provides comprehensive comparisons between the top solutions on the market today – including GetResponse vs ActiveCampaign – so you can make an informed decision about which one best suits your needs. Sign up with us now to gain access to our reviews and start optimizing your campaigns for success!

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