Infusionsoft vs ActiveCampaign: A Deep Dive Into Features and Pricing

Share This Post

Are you trying to decide between Infusionsoft and ActiveCampaign for your email marketing needs? It can be a tough choice, as both platforms offer different benefits and drawbacks. In this article, we’ll take an in-depth look at the differences between infusionsoft vs activecampaign so that you can make an informed decision about which platform is right for your business. We will cover the features of each platform, their pros and cons, and how they compare when it comes to cost effectiveness. By the end of this article, you should have a better understanding of whether Infusionsoft or ActiveCampaign is best suited for your organization’s goals.

Table of Contents:

Overview of Infusionsoft and ActiveCampaign

Infusionsoft and ActiveCampaign are two of the most popular email marketing tools available today. Both offer powerful automation capabilities, ease of use, integrations with other platforms, reporting & analytics, and email design & delivery options.

Features of Infusionsoft: Infusionsoft offers a comprehensive suite of features designed to help businesses automate their marketing processes. These include automated campaigns, lead scoring and segmentation tools, contact management systems, sales funnels and more. It also provides an intuitive drag-and-drop interface for creating emails and landing pages as well as integration with popular third-party services such as Salesforce CRM or Zapier.

ActiveCampaign is a cloud-based platform that enables users to create highly targeted campaigns using its advanced segmentation capabilities. It also includes features such as A/B testing for optimizing campaign performance, real-time tracking, customizable templates, autoresponders, split testing, triggered messages based on user behavior, multi-channel messaging (including SMS), social media integration, detailed reports & analytics, custom forms & surveys website visitor tracking and more.

In terms of pricing comparison between Infusionsoft and ActiveCampaign, there are several factors to consider including the number of contacts stored in the system, as well as the number of emails sent per month. Generally speaking, both products offer competitive pricing plans starting at around $15-$20 per month depending on usage levels required by each customer’s individual needs.

Infusionsoft and ActiveCampaign both offer powerful automation tools and integrations, making them great choices for email marketing. However, the next heading will discuss the specific benefits of using Infusionsoft.

Benefits of Using Infusionsoft

Infusionsoft is a powerful email marketing and automation tool that can help businesses streamline their marketing processes. It offers an array of features, such as automated campaigns, contact management, and lead scoring. Here are some of the benefits of using Infusionsoft:

Automation Tools: Infusionsoft’s automation tools make it easy to create targeted campaigns that reach customers at the right time with the right message. Automated emails can be triggered based on customer behavior or data points like birthdays or anniversaries. You can also set up drip campaigns to nurture leads over time and keep them engaged with your brand.

Ease of Use: Infusionsoft has a user-friendly interface that makes it easy for even novice users to quickly get up and running without needing any technical knowledge. The drag-and-drop editor allows you to customize emails without having to write code, while its visual workflow builder helps you easily map out complex automation scenarios in minutes.

Integrations with Other Platforms: Infusionsoft integrates seamlessly with popular third-party platforms like Salesforce, Shopify, Magento, WordPress, Zapier and more so you can manage all your contacts from one place. This makes it easier to sync data across multiple systems for better insights into customer behavior and improved segmentation capabilities for more personalized messaging experiences.

Infusionsoft provides detailed reporting dashboards powered by real-time analytics, giving you valuable insights into how well your campaigns are performing. You’ll have access to metrics such as open rates, clickthrough rates (CTRs), unsubscribe rates and more so that you can adjust your campaigns accordingly for maximum impact. This helps ensure that your email marketing efforts are engaging customers in the most effective way possible.

Infusionsoft offers powerful automation tools, an intuitive interface, and integration with other platforms to help streamline your marketing efforts. ActiveCampaign also provides a range of benefits that make it an attractive option for email marketing.

Key Takeaway: Infusionsoft is a powerful email marketing and automation tool that provides businesses with automated campaigns, contact management, lead scoring, and more. It has an easy-to-use interface, integrates with popular third-party platforms like Salesforce and Shopify, and offers detailed reporting dashboards for better insights into customer behavior. Key benefits include: • Automation Tools • Easy to Use Interface • Integrations with Other Platforms • Detailed Reporting Dashboards

Benefits of Using ActiveCampaign

ActiveCampaign is an email marketing and automation tool that provides businesses with powerful features to help them create, manage, and track their campaigns. One of the key benefits of using ActiveCampaign is its automation tools. With these tools, users can easily set up automated emails based on customer behavior or other criteria. This allows businesses to quickly respond to customers in a timely manner without having to manually send out each message.

Another benefit of using ActiveCampaign is its advanced reporting & analytics capabilities. The platform offers detailed reports on email performance such as open rates, click-through rates, unsubscribe rates, etc., so users can get a better understanding of how their campaigns are performing and make necessary adjustments if needed. Additionally, users can also view real-time data from their campaigns which helps them stay informed about any changes in customer engagement levels over time.

The last major benefit of using ActiveCampaign is its email design & delivery options. Users have access to a wide range of templates for creating attractive emails that reflect their brand identity as well as various customization options for personalizing messages according to individual preferences or needs. Furthermore, they can also utilize the platform’s built-in delivery system which ensures quick and reliable delivery times regardless of where recipients are located globally.

ActiveCampaign offers an array of features that make it a great choice for businesses looking to improve their email marketing efforts. However, there are drawbacks to using Infusionsoft that should be taken into consideration before making a decision.

Drawbacks of Infusionsoft

Infusionsoft is a powerful marketing automation tool, but it does have some drawbacks. One of the biggest issues with Infusionsoft is its complexity and learning curve. The platform has many features that can be difficult to understand and use effectively without prior knowledge or experience. Additionally, there are limited support options available for users who need help navigating the system.

Another major drawback of Infusionsoft is its cost; while it may be suitable for larger businesses with more complex needs, small businesses may find the price tag too high for their budget. The basic plan starts at $199 per month plus a one-time setup fee of $299, which can add up quickly over time if you’re not careful about your usage and costs associated with additional services like email campaigns or integrations.

Complexity & Learning Curve

Infusionsoft’s complexity makes it difficult to learn how to use all of its features effectively without prior knowledge or experience in using similar software tools. It also requires users to invest significant amounts of time into mastering the system before they can start seeing results from their efforts. This could potentially put off new users who don’t have enough patience or resources to dedicate towards understanding such an intricate program right away.

Limited Support Options

Unfortunately, there are few customer service options available when using Infusionsoft; most support inquiries must go through online forms rather than being handled by phone or live chat representatives directly from the company itself. This lack of direct contact means that any technical difficulties you encounter might take longer to resolve due to waiting times associated with submitting tickets online instead of speaking directly with someone on the phone about your issue immediately after experiencing it firsthand.

High Cost for Small Businesses

Overall, Infusionsoft has several drawbacks that may make it unsuitable for certain businesses. However, ActiveCampaign also has its own set of limitations which will be discussed in the next section.

Key Takeaway: Infusionsoft is a powerful marketing automation tool, but it can be too complex and costly for small businesses. Key takeaways include: • Complexity & Learning Curve – Difficult to learn without prior knowledge or experience • Limited Support Options – Must go through online forms rather than speaking directly with customer service representatives • High Cost for Small Businesses – Basic plan starts at $199 per month plus a one-time setup fee of $299

Drawbacks of ActiveCampaign

ActiveCampaign is a popular email marketing and automation tool, but it does have some drawbacks. One of the biggest drawbacks of ActiveCampaign is its limited automation capabilities. It lacks features such as advanced segmentation, dynamic content, and multi-step automations that are available in other tools like Infusionsoft. Additionally, ActiveCampaign does not offer native CRM integration which can be an issue for businesses that rely on customer relationship management software to track their contacts. Finally, there is also a lack of customization options when it comes to designing emails or setting up automated workflows with ActiveCampaign which can make creating effective campaigns more difficult than with other platforms.

FAQs in Relation to Infusionsoft vs Activecampaign

What happened to Infusionsoft?

Infusionsoft was acquired by private equity firm Vista Equity Partners in February of 2023. The company is now known as Keap and offers a suite of customer relationship management (CRM) tools for small businesses. Keap’s services include marketing automation, sales automation, contact management, e-commerce solutions, and more. Since the acquisition, Infusionsoft has been rebranded to better reflect its focus on helping small business owners succeed with their online presence.

What is Infusionsoft called now?

Infusionsoft is now known as Keap. It is a customer relationship management (CRM) and marketing automation platform designed to help small businesses grow their customer base and increase sales. The software offers features such as contact management, lead scoring, automated campaigns, e-commerce integrations, payment processing and more. With its powerful tools and easy-to-use interface, Infusionsoft has become one of the most popular CRM solutions for small business owners around the world.

What is comparable to Infusionsoft?

Infusionsoft is a powerful email marketing and automation tool, but there are several other options that offer similar features. ActiveCampaign is one of the most popular alternatives to Infusionsoft, offering an intuitive interface and comprehensive automation capabilities. Other notable contenders include MailChimp, ConvertKit, Drip, AWeber, GetResponse and HubSpot. Each of these tools offers its own unique set of features that can be used to create effective campaigns for your business. Ultimately it’s up to you to decide which platform best meets your needs in terms of pricing plans, customer support and feature sets.

Why did Infusionsoft change its name?

Infusionsoft changed its name to better reflect the company’s mission and values. The new name, ActiveCampaign, is intended to convey a sense of action and energy that reflects the company’s commitment to helping businesses grow through automated marketing solutions. Additionally, it was thought that a more modern-sounding name would better resonate with customers in today’s digital age. By changing its name from Infusionsoft to ActiveCampaign, the company hopes to emphasize its focus on empowering small business owners with powerful automation tools for their email marketing campaigns.


In conclusion, both Infusionsoft and ActiveCampaign offer powerful email marketing tools that can help businesses reach their goals. While Infusionsoft is more comprehensive in its features, it also comes with a higher price tag. On the other hand, ActiveCampaign offers a more affordable solution but may lack some of the advanced features offered by Infusionsoft. Ultimately, when deciding between infusionsoft vs activecampaign for your business’s needs, you should consider your budget and what features are most important to you before making a decision.

Are you looking for the best email marketing tool to help grow your business? Look no further than ActiveCampaign and Infusionsoft. Our website, provides detailed reviews of both platforms so that you can make an informed decision about which one is right for you. Take advantage of our research today and find out why these two powerful tools are leading the way in digital marketing solutions!

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.